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12:00:00","03.11.2026 14:00:00",385,"Главное пленарное заседание «Россия и Евразия: объединение по ценностям»",1793696400,"Мир входит в этап, когда конкурентоспособность стран определяется не только ресурсами, технологиями и транспортными коридорами, но и способностью создавать собственные смыслы, интеллектуальные продукты и образ будущего. Для Евразии культурное многообразие является потенциальным экономическим преимуществом: формирует доверие, узнаваемость территорий, спрос на креативные продукты, новые туристические маршруты, совместные рынки.\u003Cbr>\r\n \u003Cbr>\r\n Объединение креативной экономики России и мира базируется на принципе «культурный суверенитет через открытость». В его основе лежит локальная идентичность, межкультурный диалог, уважение к традициям, экономическая польза и социогуманитарные эффекты креативных индустрий. Россия как исторический мост между Европой и Азией формирует уникальное пространство, где уважение к земле, родному языку, семье и гостеприимству работает как ресурс креативной экономики. Наследие становится не артефактом прошлого, а топливом для новых форматов, коллабораций и перезапуска традиционных отраслей экономики. Здесь не просто хранят ценности – здесь ими объединяют.\u003Cbr>\r\n \u003Cbr>\r\n Пленарное заседание объединит итоги всех площадок форума и поставит главный практический вопрос: как превратить общность ценностей в устойчивую систему евразийской кооперации. В центре разговора – совместное производство и экспорт креативных продуктов, работа с интеллектуальной собственностью, обмен талантами, новые модели инвестиций и дистрибуции, роль регионов как узлов международного взаимодействия. Уфа может выступить точкой сборки этой модели – городом, где культурное разнообразие, индустриальная база и сильная региональная идентичность соединяются в конкретные проекты России и стран-партнеров.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Какие ценности могут стать основой доверия и совместного развития стран Евразии?\u003Cbr>\r\n 2. Как на практике работает принцип «культурный суверенитет через открытость»: где проходит граница между открытостью к диалогу и потерей собственного культурного кода?\u003Cbr>\r\n 3. Как превратить культурное и этническое многообразие Евразии в экономический актив – конкурентоспособные продукты в кино, музыке, дизайне, моде, гастрономии, ремеслах, туризме и цифровой среде?\u003Cbr>\r\n 4. Что Россия и страны-партнеры могут не просто обменивать, а совместно производить и выводить на рынки третьих стран?\u003Cbr>\r\n 5. Какая инфраструктура нужна совместному креативному рынку: механизмы защиты и коммерциализации IP, ко-инвестирование, дистрибуция, обмен кадрами и единая аналитика?\u003Cbr>\r\n 6. Как креативные индустрии могут перезапускать традиционные отрасли экономики стран Евразии – промышленность, сельское хозяйство, строительство, туризм?\u003Cbr>\r\n7. Какова новая роль регионов и городов в международной кооперации: могут ли они становиться самостоятельными точками сборки межстрановых проектов?",[2579],"Спикер","Оффлайн",{"speaker":2582,"program":2583,"special_groups":2592,"presentation_file":9,"format_participation":2580,"attended":451,"id":2593,"name":552,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":551,"name":552,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2584,"creative_industries":2585,"card_background_color":9,"broadcast":2586,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":2588,"name":2589,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2591,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241908","03.11.2026 11:30:00",378,"Агрокреаномика: новая философия развития сельских территорий и агробизнеса",1793689200,"Агропромышленный комплекс создаёт стоимость далеко за пределами производства сырья и продовольствия. На стыке АПК и креативных индустрий появляются новые продуктовые бренды и гастрономические линейки, дизайн и упаковка, цифровые сервисы для агробизнеса, агротуристические продукты, образовательный и медиаконтент, новые материалы и продукты переработки. Креативная деятельность позволяет по-новому работать с локальным сырьём, знаниями и наследием территории и выводить их на новые рынки. В этой модели сельское хозяйство становится частью более широкой экономики территории: от поля и производства до конечного продукта и отношений с потребителем.\u003Cbr>\r\n \u003Cbr>\r\n Для Башкортостана, входящего в десятку крупнейших аграрных регионов России, агрокреаномика становится одним из новых фокусов развития. Здесь соединяются крупный АПК, фермерское предпринимательство, сильные локальные продукты и гастрономические традиции, аграрная наука и растущий сектор креативных индустрий. Следующий шаг – выстроить взаимодействие государства, крупного технологического бизнеса, науки, фермеров и креативных предпринимателей так, чтобы современные знания и решения доходили до производителя, а локальный продукт получал новые рынки и создавал долгосрочную ценность для территории. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb> \u003Cbr>\r\n 1. Как меняется роль АПК в эпоху креативной экономики? Какие инструменты креативных индустрий (дизайн, брендинг, гастрономия, цифровые технологии, работа с наследием и контентом) способны создавать новую добавленную стоимость в сельском хозяйстве? \u003Cbr>\r\n 2. Что агрокреаномика предлагает рынку сегодня: какие новые продукты, технологии и бизнес-модели рождаются на стыке сельского хозяйства, науки и креативных индустрий и как создать условия для развития агростартапов?\u003Cbr>\r\n 3. Как агрокреаномика меняет сельские территории: какие новые сценарии предпринимательства, занятости и жизни на селе возникают вокруг локального продукта, наследия, гастрономии, туризма и современных сервисов?\u003Cbr>\r\n4. Как пиар и коммуникации становятся частью стратегии развития агробизнеса? Как через работу с брендом, репутацией и территориями крупные компании и агропроизводители могут менять восприятие отрасли, укреплять доверие и создавать дополнительную ценность вокруг продукта?",[2579],488,{"speaker":2595,"program":2596,"special_groups":2606,"presentation_file":9,"format_participation":2580,"attended":9,"id":2074,"name":565,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":564,"name":565,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2597,"creative_industries":2598,"card_background_color":9,"broadcast":2599,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2602,"name":2603,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2605,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241914","02.11.2026 14:30:00","02.11.2026 16:00:00",247,"Ресурс объединения: кооперация креативных и традиционных отраслей",1793619000,"Креативные индустрии становятся обязательным условием конкурентоспособности традиционных секторов экономики. Промышленный дизайн, цифровые технологии, ИИ, программное обеспечение, маркетинг, контент и работа с интеллектуальной собственностью помогают промышленным предприятиям, АПК, строительству, туризму и машиностроению создавать продукты с более высокой добавленной стоимостью, быстрее выводить их на рынок, повышать привлекательность для потребителя. В этой модели традиционные отрасли дают производственную базу, инфраструктуру и масштаб, а креативные — новые компетенции, технологии и способы превращения продукта в более востребованное и конкурентное рыночное предложение.\u003Cbr>\r\n \u003Cbr>\r\nДля России и стран-партнёров такой подход открывает новый потенциал экономической кооперации: от торговли готовой продукцией — к совместному проектированию, производству и продвижению новых продуктов на стыке промышленности, технологий и креативных компетенций. В фокусе внимания экспертов — практический вопрос для бизнеса и государства: какие механизмы, меры поддержки, модели партнёрства и инфраструктурные решения необходимы, чтобы сотрудничество креативных и традиционных отраслей перестало быть набором отдельных кейсов и стало системным ресурсом роста компаний, регионов и международных рынков.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как профессиональная креативная деятельность меняет традиционные отрасли, и в каких звеньях цепочки создания стоимости она даёт наибольший экономический эффект?\u003Cbr>\r\n 2. Какие модели взаимодействия крупной промышленности и креативного бизнеса уже работают?\u003Cbr>\r\n3. Какие отрасли обладают наибольшим потенциалом для креативно-индустриальной кооперации России и стран-партнёров и какие совместные продукты можно создавать уже сегодня? Какие инструменты необходимы для масштабирования таких проектов: финансирование, система заказов, защита интеллектуальной собственности, экспортная поддержка, технологический трансфер?",[2607],"Сомодератор",{"speaker":2609,"program":2610,"special_groups":2613,"presentation_file":9,"format_participation":2580,"attended":451,"id":2087,"name":565,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":564,"name":565,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2611,"creative_industries":2612,"card_background_color":9,"broadcast":2586,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":2588,"name":2589,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2591,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2562],{"speaker":2615,"program":2616,"special_groups":2625,"presentation_file":9,"format_participation":2580,"attended":451,"id":2626,"name":592,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":591,"name":592,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2617,"creative_industries":2618,"card_background_color":9,"broadcast":2619,"direction":78,"date_start":2620,"date_end":2621,"favourite":9,"id":690,"name":2622,"code":9,"sort":2623,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2624,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241918","02.11.2026 12:45:00","02.11.2026 14:00:00","Единая нейросеть смыслов: как живёт и что транслирует генеративный ИИ о Евразийском пространстве?",1793612700,"Генеративный ИИ всё активнее влияет на то, как пользователи получают, интерпретируют и создают информацию о мире. ИИ помогает искать информацию, создавать тексты и изображения, работать с материалами на иностранных языках, знакомиться с историей и традициями других стран. При этом представление нейросетей о мире напрямую зависит от данных, на которых они обучены. Недостаточная представленность национальных языков, локальной истории, культурных кодов и ценностного базиса в обучающих массивах приводит к смысловым пробелам, ошибкам и воспроизводству стереотипов – а значит, вопрос качества данных становится одновременно технологическим и культурным.\u003Cbr>\r\n \u003Cbr>\r\n Башкортостан в 2026 году первым в России начал системную подготовку родного языка для технологий искусственного интеллекта: в республике формируются открытые и юридически корректно оформленные текстовые, аудио- и визуальные датасеты башкирского языка и культуры с участием государства, науки, учреждений культуры и языкового сообщества. Первый открытый набор уже включает произведения башкирской литературы и эпоса. Этот опыт задаёт более широкий вопрос для Евразийского пространства: как сделать национальные языки, знания, ценности и культурные особенности полноценной частью цифровой среды и выстроить сотрудничество стран в работе с доверенными данными, не унифицируя их культурную идентичность.\u003Cbr>\r\n \u003Cbr>\r\n\u003Cp>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Что сегодня «знает» генеративный ИИ о народах и культурах Евразии? Какие языки, культурные коды и исторические контексты представлены в цифровой среде достаточно полно, а где сохраняются пробелы и искажения? \u003Cbr>\r\n\t 2. Как формировать качественные и верифицированные языковые и культурные датасеты для ИИ? Какую роль в этой работе должны играть государство, технологические компании, наука, архивы, библиотеки, учреждения культуры и языковые сообщества?\u003Cbr>\r\n\t 3. Как масштабировать опыт Башкортостана по системной подготовке родного языка для технологий ИИ? Какие модели сотрудничества могут быть востребованы другими регионами и странами Евразии?\u003Cbr>\r\n\t 4. Как сделать культурную и ценностную корректность ИИ измеряемой? Нужны ли общие бенчмарки, стандарты и методики оценки того, насколько нейросети корректно работают с национальными языками, историей и культурными кодами?\u003Cbr>\r\n\t 5. Как выстроить сотрудничество стран Евразии в сфере доверенных данных и развития ИИ, сохраняя национальную идентичность и суверенитет над данными?\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2562],533,{"speaker":2628,"program":2629,"special_groups":2639,"presentation_file":9,"format_participation":2580,"attended":451,"id":2640,"name":592,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":591,"name":592,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2630,"creative_industries":2631,"card_background_color":9,"broadcast":2632,"direction":78,"date_start":2633,"date_end":2634,"favourite":9,"id":2635,"name":2636,"code":9,"sort":2637,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2638,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241915","02.11.2026 16:15:00","02.11.2026 17:30:00",248,"Кадры будущего: чему учить человека в эпоху ИИ",1793625300,"Креативная экономика меняется быстрее, чем успевают обновляться профессии и образовательные программы. Искусственный интеллект берёт на себя всё больше технических и производственных операций, а новые специальности возникают на стыке технологий, дизайна, контента, науки и предпринимательства. В этих условиях вопрос подготовки кадров уже не сводится к освоению конкретного набора инструментов. Чем больше задач можно передать машине, тем выше ценность способности человека самостоятельно ставить задачи, критически мыслить, соединять знания из разных областей, создавать новое и отвечать за принятые решения.\u003Cbr>\r\n \u003Cbr>\r\n Образование становится одним из инструментов проектирования будущей экономики. Университетам всё чаще приходится не только готовить специалистов для уже существующих профессий, но и создавать среду, в которой соединяются наука, технологии, креативные компетенции, предпринимательство и реальные задачи индустрий. В Башкортостане такая инфраструктура уже формируется на разных уровнях образования; следующий шаг – понять, какие модели взаимодействия вузов, работодателей и исследовательских команд способны быстрее доводить идеи от учебной или научной разработки до востребованного продукта и какие из них могут стать основой сотрудничества на евразийском пространстве. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Какие специалисты будут нужны креативной экономике через 5–10 лет? Какие компетенции становятся принципиально человеческими в условиях развития ИИ и автоматизации?\u003Cbr>\r\n 2. Как сделать образование опережающим, а не догоняющим? Как быстрее переводить реальные запросы индустрий в образовательные программы, не сводя образование к подготовке под одну текущую профессию?\u003Cbr>\r\n 3. Как выстроить связку «образование – практика – рынок»? Какую роль должны играть проектное обучение, студенческие бюро, производственные практики, наставничество и участие работодателей в подготовке специалистов?\u003Cbr>\r\n 4. Может ли университет стать ядром креативно-технологической экосистемы? Как соединить образование, исследования, инженерные и креативные компетенции, предпринимательство и индустриальный заказ – и какие возможности для этого открывает модель ИНТЦ «Креативная экономика»?\u003Cbr>\r\n 5. Что должно быть общим в образовательном пространстве Евразии, а где важно сохранить национальную специфику? Какие совместные программы, проектные школы, стажировки и образовательные модули могут создавать реальную межстрановую кооперацию?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cbr>",[2579],534,{"speaker":2642,"program":2643,"special_groups":2646,"presentation_file":9,"format_participation":2580,"attended":451,"id":2647,"name":606,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":605,"name":606,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2644,"creative_industries":2645,"card_background_color":9,"broadcast":2599,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2602,"name":2603,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2605,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],539,{"speaker":2649,"program":2650,"special_groups":2657,"presentation_file":9,"format_participation":2580,"attended":451,"id":2658,"name":619,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":618,"name":619,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2651,"creative_industries":2652,"card_background_color":9,"broadcast":2653,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2654,"name":2655,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2656,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241932",376,"Дизайн как язык креативной экономики и инструмент международной кооперации","Дизайн является одним из наиболее универсальных языков современной экономики: через него технологии, культурный код и запросы человека превращаются в продукты, сервисы, бренды, городскую среду и новые рынки. Промышленный, коммуникационный, цифровой, средовой, предметный, текстильный и fashion-дизайн сегодня работают далеко за пределами креативного сектора — в промышленности, строительстве, транспорте, туризме, ремеслах и цифровых платформах. Для стран Евразии это особенно важно: сильная локальная идентичность и развитые производственные компетенции могут стать основой совместных продуктов, конкурентоспособных не только внутри региона, но и на рынках Азии, Ближнего Востока и Глобального Юга.\u003Cbr>\r\n \u003Cbr>\r\n Сессия строится как совместное проектирование, в процессе разговора эксперты будут искать ответ на практический вопрос: что именно мы можем создать вместе уже в 2027 году? \u003Cbr>\r\n \u003Cbr>\r\n Вопросы к обсуждению: \u003Cbr>\r\n 1. Как сделать культурный код стран Евразии источником современной добавленной стоимости, а не декоративной стилизацией?\u003Cbr>\r\n 2. В каких секторах совместный дизайн-продукт имеет наибольший экономический потенциал: промышленность, городская среда, цифровые сервисы, fashion, ремесла, туризм?\u003Cbr>\r\n3. Какая инфраструктура нужна для совместной работы: сеть дизайн-центров, лаборатории прототипирования, единый конкурс, образовательный обмен, экспортный шоукейс?",[2562],553,{"speaker":2660,"program":2661,"special_groups":2668,"presentation_file":9,"format_participation":2580,"attended":451,"id":2669,"name":619,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":618,"name":619,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2662,"creative_industries":2663,"card_background_color":9,"broadcast":2664,"direction":78,"date_start":2620,"date_end":2621,"favourite":9,"id":2665,"name":2666,"code":9,"sort":2623,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2667,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241931",338,"Креативная экономика = инклюзивная экономика. Креативный бизнес и ответственность за качество жизни человека","Креативные индустрии формируют качество повседневной жизни человека. Архитектура и дизайн определяют удобство пространства, цифровые сервисы дают доступ к информации и услугам, контентные продукты влияют на качество досуга. За каждым таким продуктом стоит конкретный бизнес или предприниматель, чьи инициативы способны создавать новые сценарии жизни для семей, детей, молодёжи, старшего поколения и людей, которым требуется дополнительная поддержка. \u003Cbr>\r\n \u003Cbr>\r\n Сессия предлагает посмотреть на многообразие креативных продуктов как на среду для жизни человека и ответить на главный вопрос: как проектировать продукты, пространства и сервисы с учётом реального многообразия человеческих потребностей? Эксперты сессии обсудят, как креативный бизнес и общественные инициативы могут совместно создавать среду, в которой качество жизни, доступ к возможностям и человеческое благополучие становятся одним из главных критериев развития территории.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как креативная экономика меняет само понятие инклюзивной среды? \u003Cbr>\r\n 2. Что нужно сделать, чтобы перейти от создания отдельных креативных продуктов к проектированию экосистемы человеческого благополучия? \u003Cbr>\r\n3. Может ли человекоцентричность стать не дополнительной нагрузкой, а конкурентным преимуществом для креативного бизнеса?",[2579],554,{"speaker":2671,"program":2672,"special_groups":2675,"presentation_file":9,"format_participation":2580,"attended":451,"id":842,"name":633,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":632,"name":633,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2673,"creative_industries":2674,"card_background_color":9,"broadcast":2586,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":2588,"name":2589,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2591,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],{"speaker":2677,"program":2678,"special_groups":2681,"presentation_file":9,"format_participation":2580,"attended":451,"id":2682,"name":647,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":646,"name":647,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2679,"creative_industries":2680,"card_background_color":9,"broadcast":2586,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":2588,"name":2589,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2591,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],559,{"speaker":2684,"program":2685,"special_groups":2694,"presentation_file":9,"format_participation":2580,"attended":451,"id":2695,"name":647,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":646,"name":647,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2686,"creative_industries":2687,"card_background_color":9,"broadcast":2688,"direction":78,"date_start":2689,"date_end":2690,"favourite":9,"id":1332,"name":2691,"code":9,"sort":2692,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2693,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241941","03.11.2026 15:15:00","03.11.2026 16:15:00","Вкус, пространство и дизайн: новая гастрономическая идентичность регионов России",1793708100,"По данным Минэкономразвития РФ и сервиса «Туту», в 2025 году доля регионов, фиксирующих высокий спрос на гастрономический туризм, выросла с 30% до 54%, половина субъектов рассматривает гастротуризм как одно из наиболее перспективных направлений развития. В этих условиях для устойчивого позиционирования региона на гастрономической карте страны одной локальной кухни уже недостаточно. Креативная концепция, дизайн и архитектура пространства, пользовательский опыт, современные агротехнологии и событийная программа вместе формируют целостный гастрономический продукт территории и её узнаваемую идентичность. \u003Cbr>\r\n \u003Cbr>\r\n Для Башкортостана эта задача актуальна в масштабах Евразии. Культурная и гастрономическая близость с рядом соседних государств создаёт дополнительные возможности для продвижения региональных продуктов на внешних рынках. Продукты региональной гастрономии, от башкирского мёда и кумыса до гастрономических фестивалей и ресторанных концепций, могут становиться реальным экономическим активом территории – при условии их комплексного позиционирования.\u003Cbr>\r\n \u003Cbr>\r\n В рамках сессии эксперты из разных креативных отраслей ответят на главный вопрос: как растущий туристический регион может превратить башкирскую кухню, локальные продукты и традиции гостеприимства в современный узнаваемый гастрономический бренд?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как сегодня создаётся гастрономическая идентичность территории? Что, помимо самой кухни, делает её узнаваемой и конкурентоспособной? \u003Cbr>\r\n 2. Как превратить локальный продукт из региональной специализации в современный продукт с высокой добавленной стоимостью и узнаваемым брендом? \u003Cbr>\r\n 3. Как гастрономия может работать на развитие туризма и городской экономики: что должно появиться, чтобы человек приехал в регион именно за гастрономическим опытом и захотел вернуться? \u003Cbr>\r\n4. Как Башкортостан может использовать культурную и гастрономическую близость с другими странами Евразии для продвижения своих продуктов и создания совместных гастрономических проектов?",[2579],560,{"speaker":2697,"program":2698,"special_groups":2701,"presentation_file":9,"format_participation":2580,"attended":451,"id":2702,"name":647,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":646,"name":647,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2699,"creative_industries":2700,"card_background_color":9,"broadcast":2653,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2654,"name":2655,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2656,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],561,{"speaker":2704,"program":2707,"special_groups":2710,"presentation_file":9,"format_participation":2580,"attended":9,"id":2711,"name":2706,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":9,"badge_got":451,"merch_got":451,"id":2705,"name":2706,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},562,"Рустам Зарафутдинов",{"event":9,"hall":9,"program_types":2708,"creative_industries":2709,"card_background_color":9,"broadcast":2619,"direction":78,"date_start":2620,"date_end":2621,"favourite":9,"id":690,"name":2622,"code":9,"sort":2623,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2624,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2562],563,{"speaker":2713,"program":2714,"special_groups":2722,"presentation_file":9,"format_participation":2580,"attended":451,"id":2723,"name":662,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":661,"name":662,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2715,"creative_industries":2716,"card_background_color":9,"broadcast":2717,"direction":78,"date_start":2718,"date_end":2460,"favourite":9,"id":1028,"name":2719,"code":9,"sort":2720,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2721,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241910","03.11.2026 14:15:00","Культурное многообразие России и стран-партнеров как современный экономический ресурс",1793704500,"Культурное многообразие – это ресурс развития современной креативной экономики. Национальные художественные традиции, эпос, музыка, визуальные коды и ремёсла получают новое прочтение в дизайне, современном искусстве, моде, кино и цифровом контенте, формируя востребованные продукты и открывая культуру территорий новым аудиториям. \u003Cbr>\r\n \u003Cbr>\r\n На VI федеральной «Российской креативной неделе» в июле 2026 года многонациональный ландшафт рассматривался как общее смысловое пространство и основа креативной экономики России. В Уфе разговор получит практическое евразийское продолжение: российские и иностранные эксперты обсудят, как превратить культурное разнообразие в источник новой экономической активности и креативных коллабораций, объединяющих страны на основе общих ценностей. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Как культурное многообразие российских регионов и стран-партнёров становится основой межкультурного диалога, новых коллабораций и совместного выхода на российские и международные рынки? \u003Cbr>\r\n 2. Какие современные культурные продукты способны одновременно сохранять локальную идентичность и становиться понятными аудитории далеко за пределами своей страны? \u003Cbr>\r\n 3. Где проходит граница между бережным переосмыслением традиции и её поверхностной стилизацией?\u003Cbr>\r\n4. Креативные индустрии Башкортостана на евразийском пространстве: презентация исследования Единого центра креативной экономики. ",[2579],565,{"speaker":2725,"program":2726,"special_groups":2735,"presentation_file":9,"format_participation":2580,"attended":451,"id":2736,"name":662,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":661,"name":662,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2727,"creative_industries":2728,"card_background_color":9,"broadcast":2729,"direction":78,"date_start":2730,"date_end":2621,"favourite":9,"id":2731,"name":2732,"code":9,"sort":2733,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2734,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241913","02.11.2026 12:30:00",245,"Новая экономика соседства: креативные индустрии как инфраструктура сотрудничества стран СНГ",1793611800,"Страны СНГ формируют собственные модели развития креативной экономики: создают инфраструктуру и меры поддержки, развивают национальные рынки и предпринимательство. При этом их объединяет общий ценностный контекст: при сохранении национальной идентичности каждой страны он создаёт основу для взаимного доверия, совместного производства и появления продуктов, понятных аудиториям разных государств Содружества. Важный шаг к формированию общей институциональной рамки уже сделан: в ноябре 2025 года Межпарламентская Ассамблея СНГ приняла модельный закон «О креативных (творческих) индустриях».\u003Cbr>\r\n \u003Cbr>\r\n Главный вызов заключается в сопряжении национальных систем и переходе от параллельного развития к реальной межстрановой кооперации. Для этого необходимы механизмы, которые упростят запуск совместных проектов, выход креативных продуктов на рынки, доступ предпринимателей к партнёрам и мерам поддержки, работу с интеллектуальной собственностью и совместный выход на третьи рынки. Сессия станет площадкой для обсуждения следующего этапа сотрудничества стран СНГ – формирования общего контура, в котором культурная и ценностная близость конвертируется в новые продукты, бизнес-связи и экономические возможности.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Что объединяет креативные индустрии стран СНГ? Какие общие ценности и культурные коды могут становиться основой для совместных продуктов, сохраняя при этом национальную идентичность каждой страны?\u003Cbr>\r\n 2. Как национальные модели развития креативной экономики стран СНГ могут дополнять друг друга? Какие уже созданные институты, меры поддержки и практики готовы к межстрановой кооперации?\u003Cbr>\r\n3. Какие барьеры мешают креативному бизнесу свободнее работать между странами СНГ: регулирование, интеллектуальная собственность, платежи, меры поддержки, дистрибуция, экспорт?",[2579],566,{"speaker":2738,"program":2739,"special_groups":2748,"presentation_file":9,"format_participation":2580,"attended":451,"id":1798,"name":675,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":674,"name":675,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2740,"creative_industries":2741,"card_background_color":9,"broadcast":2742,"direction":78,"date_start":2743,"date_end":2744,"favourite":9,"id":1513,"name":2745,"code":9,"sort":2746,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2747,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241923","03.11.2026 13:30:00","03.11.2026 15:00:00","Креативное поколение: платформенные решения для образования и развития молодежи России и стран СНГ",1793701800,"\u003Ci>Интеллектуальный партнёр сессии – Всероссийское движение «Креативное поколение»\u003C\u002Fi>\u003Cbr>\r\n \u003Cbr>\r\n Креативная экономика уже стала одним из главных пространств профессиональной и личной самореализации нового поколения, а платформы – ключевой инфраструктурой входа в неё. Современные платформы уже не ограничиваются доступом к контенту: они соединяют обучение, наставничество, коммуникацию, проектную деятельность, цифровую репутацию и возможности дальнейшего профессионального роста. В модели распределённой креативной экономики, которую развивает Россия, именно платформы обеспечивают человеку доступ к технологиям, сообществам и рынку.\u003Cbr>\r\n \u003Cbr>\r\n При этом знакомство с экономикой нового типа начинается ещё со школы. Молодые люди со школьной скамьи осваивают искусственный интеллект, создают цифровые продукты, работают в командах и пробуют себя в проектной деятельности. Поэтому качество образовательных и развивающих платформ напрямую влияет на то, каким будет следующее поколение креаторов, предпринимателей и профессионалов. Методика проведения хакатона «Креативное поколение. Школы», разработанная АНО «Креативная экономика» совместно с Московской экономической школой, уже предлагает такую практико-ориентированную модель – через проектное обучение, дизайн-мышление, работу с ИИ, создание собственных прототипов и выполнение реальных задач от бизнеса и государства. \u003Cbr>\r\n \u003Cbr>\r\n Такой подход совпадает с задачами современной молодёжной политики: молодой человек должен становиться не объектом готовых программ, а активным субъектом созидательной деятельности, получать условия для образования, творческой и профессиональной самореализации, предпринимательства и участия в жизни общества. \u003Cbr>\r\n \u003Cbr>\r\n Следующий шаг – связать существующие образовательные и развивающие экосистемы России и стран СНГ. Какие общие запросы молодёжи наших стран могут стать основой такого взаимодействия? Как выстроить непрерывную траекторию «школа – навыки – проект – сообщество – профессия – предпринимательство»? Какие решения уже сегодня можно объединить в совместные программы, обмен наставниками, проектные задачи и другие форматы сотрудничества? Участники стратегической сессии обсудят принципы такой экосистемы и определят возможные пилотные решения для совместной работы. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Какого молодого человека должна формировать платформенная креативная экономика? Какие компетенции, ценности и модели поведения должны стать базовыми в такой системе? \u003Cbr>\r\n 2. Как встроить ребёнка в эту систему не как потребителя цифрового контента, а как автора и создателя? \u003Cbr>\r\n 3. Что отличает настоящую платформу развития от библиотеки образовательного контента?\u003Cbr>\r\n 4. Обязательно ли платформа должна быть цифровой? Что могут дать экосистемы спорта, творчества и других видов деятельности, где ребёнок получает наставника, команду, дисциплину, постоянную практику и траекторию роста? \u003Cbr>\r\n 5. Что может стать общим образовательным пространством молодёжи СНГ – без попытки создать ещё одну единую «суперплатформу»? Что Россия и страны-партнёры уже могут дать друг другу? \u003Cbr>\r\n6. «Креативное поколение Евразии» – запуск по итогам сессии совместной инициативы стран СНГ по обмену современными молодёжными и образовательными проектами.",[2579],{"speaker":2750,"program":2751,"special_groups":2754,"presentation_file":9,"format_participation":2580,"attended":451,"id":2755,"name":662,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":661,"name":662,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2752,"creative_industries":2753,"card_background_color":9,"broadcast":2571,"direction":78,"date_start":2572,"date_end":2573,"favourite":9,"id":2574,"name":2575,"code":9,"sort":2576,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2577,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],569,{"speaker":2757,"program":2758,"special_groups":2761,"presentation_file":9,"format_participation":2580,"attended":451,"id":2762,"name":688,"code":9,"sort":237,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":687,"name":688,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2759,"creative_industries":2760,"card_background_color":9,"broadcast":2742,"direction":78,"date_start":2743,"date_end":2744,"favourite":9,"id":1513,"name":2745,"code":9,"sort":2746,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2747,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],571,{"speaker":2764,"program":2765,"special_groups":2768,"presentation_file":9,"format_participation":2580,"attended":451,"id":2769,"name":701,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":700,"name":701,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2766,"creative_industries":2767,"card_background_color":9,"broadcast":2742,"direction":78,"date_start":2743,"date_end":2744,"favourite":9,"id":1513,"name":2745,"code":9,"sort":2746,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2747,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],574,{"speaker":2771,"program":2772,"special_groups":2775,"presentation_file":9,"format_participation":2580,"attended":451,"id":2776,"name":715,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":714,"name":715,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2773,"creative_industries":2774,"card_background_color":9,"broadcast":2571,"direction":78,"date_start":2572,"date_end":2573,"favourite":9,"id":2574,"name":2575,"code":9,"sort":2576,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2577,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],575,{"speaker":2778,"program":2779,"special_groups":2786,"presentation_file":9,"format_participation":2580,"attended":451,"id":2787,"name":715,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":714,"name":715,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2780,"creative_industries":2781,"card_background_color":9,"broadcast":2782,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2783,"name":2784,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2785,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241919",336,"Образ России в евразийском медиапространстве: репрезентация, смыслы и восприятие","Россия традиционно находится в центре внимания мирового сообщества, однако её современный образ формируется не только через новостную повестку и зарубежные медиа. Колоссальное влияние на восприятие страны оказывают кино, сериалы, музыка, дизайн, цифровые продукты, бренды. Именно эти инструменты сегодня определяют, какой Россия предстаёт в глазах аудитории – и насколько этот образ соответствует её реальному потенциалу. \u003Cbr>\r\n \u003Cbr>\r\n Сегодня перед креативными индустриями стоит двойная задача: не только сохранять и переосмыслять культурное наследие, но и создавать новые визуальные и смысловые коды современной России. От того, насколько убедительно креативное сообщество сможет рассказать миру о стране языком современных образов, во многом зависит её восприятие в глобальном информационном пространстве. Участники круглого стола обсудят, что необходимо сделать государству, медиа и креативному сообществу, чтобы Россия ассоциировалась не только с наследием прошлого, но и с современными достижениями, талантами, технологиями и культурой будущего. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Какие представления о России формируются в иностранных медиа, и как это проявляется в евразийском информационном пространстве? \u003Cbr>\r\n 2. Какой образ Республики Башкортостан необходимо сформировать в медиапространстве и как эффективно донести его до зарубежной аудитории? \u003Cbr>\r\n 3. Какие современные российские символы, бренды и культурные явления уже формируют новый образ страны?\u003Cbr>\r\n4. Каких инструментов и подходов важно придерживаться для продвижения действительного образа государства за рубежом?",[2579],576,{"speaker":2789,"program":2790,"special_groups":2796,"presentation_file":9,"format_participation":2580,"attended":451,"id":2797,"name":740,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":739,"name":740,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2791,"creative_industries":2792,"card_background_color":9,"broadcast":2475,"direction":78,"date_start":2793,"date_end":2730,"favourite":9,"id":2473,"name":2474,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2795,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"02.11.2026 11:00:00",1793606400,"Киноиндустрия стран Евразии переживает тектонический сдвиг: традиционные каналы дистрибуции перестраиваются, а монополия глобальных стримингов сменяется поиском суверенных историй и общего культурного языка. В этом контексте формат курултая – традиционного органа соборного принятия решений у тюркских и кочевых народов Евразии – подчеркивает равный диалог регионов России (Башкортостана, Якутии, Татарстана, Сибири, Урала) со странами Центральной Азии (Казахстаном, Узбекистаном, Кыргызстаном), Китаем, Ираном, Индией и государствами БРИКС. Башкортостан с богатым эпическим наследием, уникальным ландшафтным разнообразием (от степей до гор) и развивающейся киностудией «Башкортостан» им. А. Абдразакова выступает естественным хабом и модератором этой интеграции.\u003Cbr>\r\n \u003Cbr>\r\n Главный вызов дискуссии – преодолеть модель, при которой регионы служат лишь «экзотической натурой» для столичных съёмочных групп, и запустить модель самостоятельного производства и совместного продюсирования (копродукции). \r\n\u003Cp>\r\n\t Как кино сможет запустить мультипликативный эффект для всего спектра креативных индустрий?\u003Cbr>\r\n \u003Cbr>\r\n\t 1. Общие смыслы и евразийская солидарность: вместо тиражирования чужих клише кинематографисты Евразии формируют пул понятных друг другу созидательных ценностей — уважение к предкам, защита семьи, верность слову, гармония человека и земли.\u003Cbr>\r\n\t 2. Социальное развитие территорий: появление кинокластеров удерживает креативную молодежь в регионах, создает высокооплачиваемые рабочие места (от операторов и гаферов до 3D-аниматоров и композиторов) и возвращает жителям гордость за свой край.\u003Cbr>\r\n\t 3. База для смежных секторов: один успешный исторический или этнографический фильм развивает локальную моду, народные промыслы, музыкальный продакшн, индустрию компьютерных игр и кинотуризм (по следам съемок).\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n\u003C\u002Fp>\r\n\u003Cul>\r\n\t\u003Cli>Модели развития регионального кино: инфраструктура и кадры, локальные и федеральные проекты\u003C\u002Fli>\r\n\t\u003Cli>Кинематограф как форма продвижения нарративов: текущие запросы аудитории и смыслы\u003C\u002Fli>\r\n\t\u003Cli>Новое башкирское кино\u003C\u002Fli>\r\n\t\u003Cli>Опыт создания совместных проектов России и Кыргызстана\u003C\u002Fli>\r\n\t\u003Cli>Опыт федеральной поддержки региональных кинопроектов\u003C\u002Fli>\r\n\t\u003Cli>Образовательные инициативы Института кино ВШЭ для формирования Евразийского кинопространства\u003C\u002Fli>\r\n\t\u003Cli>Опыт платформы Okko по поддержке региональных и евразийских проектов\u003C\u002Fli>\r\n\t\u003Cli>Перспективы совместных проектов кинематографистов Башкирии и Евразии в области анимации\u003C\u002Fli>\r\n\t\u003Cli>Перспективы совместных проектов в области креативной экономики между Республикой Башкирия и странами Евразии\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2562],762,{"speaker":2799,"program":2800,"special_groups":2803,"presentation_file":9,"format_participation":2580,"attended":9,"id":2804,"name":753,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":752,"name":753,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2801,"creative_industries":2802,"card_background_color":9,"broadcast":2664,"direction":78,"date_start":2620,"date_end":2621,"favourite":9,"id":2665,"name":2666,"code":9,"sort":2623,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2667,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],764,{"speaker":2806,"program":2807,"special_groups":2810,"presentation_file":9,"format_participation":2580,"attended":451,"id":2811,"name":766,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":765,"name":766,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2808,"creative_industries":2809,"card_background_color":9,"broadcast":2664,"direction":78,"date_start":2620,"date_end":2621,"favourite":9,"id":2665,"name":2666,"code":9,"sort":2623,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2667,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],766,{"speaker":2813,"program":2814,"special_groups":2820,"presentation_file":9,"format_participation":2580,"attended":9,"id":2821,"name":779,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":778,"name":779,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2815,"creative_industries":2816,"card_background_color":9,"broadcast":2817,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":755,"name":2818,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2819,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241921","Креативное предпринимательство и социальные преобразования. Как создавать продукт, который влияет","Воздействие креативного продукта может выходить далеко за пределы непосредственного опыта его потребления. Фильм, выставка, детская игрушка, бренд, событие или общественное пространство могут менять представление человека о себе и окружающих, делать одни модели поведения привычными, а другие – возможными, формировать новые связи, сообщества и отношение \u003Cbr>\r\n к территории. Поэтому у креативного проекта всегда существуют как минимум два контура результата: экономическая стоимость и изменения, которые он производит в людях и среде. При этом сам факт большого охвата ещё не означает изменения установок, а яркое событие – появления устойчивой социальной практики.\u003Cbr>\r\n \u003Cbr>\r\n Для креатора это превращает социальное воздействие из абстрактной «миссии» в профессиональную задачу. Ценности и смыслы работают, когда они заложены в сам замысел – в героя, сюжет, визуальный язык, дизайн продукта, пользовательский опыт и способ взаимодействия с аудиторией, – а не добавлены к уже готовому проекту. \u003Cbr>\r\n \u003Cbr>\r\n Эксперты обсудят, как создавать коммерчески жизнеспособные продукты, которые способны запускать реальные изменения, как не подменять влияние назиданием или манипуляцией и как понимать, что после контакта с продуктом действительно изменилось. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Как проектировать социальное воздействие уже на этапе замысла продукта? Где оно возникает – в истории и героях, форме и ритме, дизайне, пользовательском опыте, сообществе вокруг продукта?\u003Cbr>\r\n 2. Как создавать продукт со смыслом, не превращая его в декларацию? Чем отличаются ценности, которые проект заявляет, от тех, которые \u003Cbr>\r\n он реально транслирует и закрепляет?\u003Cbr>\r\n 3. Как соединить художественное качество, коммерческий успех и социальный эффект? Возможна ли устойчивая бизнес-модель для продукта, задачей которого является изменение в людях или среде?\u003Cbr>\r\n 4. Как отличить реальное воздействие от охвата и хорошей коммуникационной кампании? Какие изменения в поведении, отношениях, идентичности, сообществах или территории можно и нужно измерять?\u003Cbr>\r\n5. Где проходит граница между влиянием и манипуляцией? 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Орешникова",{"event":9,"hall":9,"program_types":2868,"creative_industries":2869,"card_background_color":9,"broadcast":2481,"direction":78,"date_start":2793,"date_end":2730,"favourite":9,"id":746,"name":2480,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2870,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"Республика Башкортостан – территория, чей образ формируется креативными предпринимателями. Бренды одежды, геймдев студии, ремесленные мастерские и музыкальные коллективы создают узнаваемый культурный код, где традиции соединяются с современными форматами. Такие проекты, как MIRANG, CHUBA и умная колонка «Һомай» уже востребованы в России, а некоторые делают первые шаги к международному признанию.\u003Cbr>\r\n \u003Cbr>\r\n Однако за пределами региона они часто остаются «невидимыми» \u003Cspan style=\"font-weight: 700;\">–\u003C\u002Fspan> не из-за качества, а из-за отсутствия системного понимания, как выходить на конкретные зарубежные рынки. Питчинг задуман как площадка диалога между локальными креаторами и иностранными экспертами, которые помогут определить перспективные страны Евразии, адаптировать аутентичный дизайн без потери идентичности и выбрать эффективные партнёрские модели. Представители креативного бизнеса смогут представить проекты и получить рекомендации по масштабированию и выходу на целевые рынки, что позволит башкирским брендам занять достойное место на креативной карте Евразии.",[2562],{"speaker":2873,"program":2874,"special_groups":2877,"presentation_file":9,"format_participation":2580,"attended":451,"id":1602,"name":866,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":865,"name":866,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2875,"creative_industries":2876,"card_background_color":9,"broadcast":2481,"direction":78,"date_start":2793,"date_end":2730,"favourite":9,"id":746,"name":2480,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2870,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],{"speaker":2879,"program":2880,"special_groups":2883,"presentation_file":9,"format_participation":2580,"attended":451,"id":2884,"name":879,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":878,"name":879,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2881,"creative_industries":2882,"card_background_color":9,"broadcast":2481,"direction":78,"date_start":2793,"date_end":2730,"favourite":9,"id":746,"name":2480,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2870,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],793,{"speaker":2886,"program":2887,"special_groups":2890,"presentation_file":9,"format_participation":2580,"attended":451,"id":2891,"name":892,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":891,"name":892,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2888,"creative_industries":2889,"card_background_color":9,"broadcast":2481,"direction":78,"date_start":2793,"date_end":2730,"favourite":9,"id":746,"name":2480,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2870,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],799,{"speaker":2893,"program":2894,"special_groups":2899,"presentation_file":9,"format_participation":2580,"attended":451,"id":2900,"name":905,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":904,"name":905,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2895,"creative_industries":2896,"card_background_color":9,"broadcast":2466,"direction":78,"date_start":2793,"date_end":2897,"favourite":9,"id":2464,"name":2465,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2898,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"02.11.2026 12:15:00","Сессия посвящена новому устройству музыкального рынка на пространстве от Восточной Европы до Азии. Уход крупных международных игроков и переориентация глобальных потоков подтолкнули страны СНГ и Азии к созданию собственной, самодостаточной инфраструктуры – от продюсерских центров до B2B-платформ. Профессиональные площадки, такие как «Российская креативная неделя», Colisium, IMX, IMCO и другие, становятся точками сборки общего рынка, где локальные артисты и лейблы выходят к аудитории и партнёрам напрямую, минуя прежних посредников.\u003Cbr>\r\n \u003Cbr>\r\n Музыка как индустрия переживает тектонический сдвиг: нейросети сочиняют партитуры, алгоритмы формируют вкус слушателей, живое исполнение конкурирует с цифровым аватаром. Главный вызов - останется ли живая музыкальная традиция сакральным опытом или превратится в продукт алгоритма.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Формирование Евразийского музыкального хаба и децентрализация глобального экспорта.\u003Cbr>\r\n 2. Прошлое и будущее музыкальной культуры: технологии, ИИ и новые формы.\u003Cbr>\r\n 3. Институциональная поддержка, экспортные центры и грантовые механики.\u003Cbr>\r\n \u003Cbr>",[2579],847,{"speaker":2902,"program":2903,"special_groups":2906,"presentation_file":9,"format_participation":2580,"attended":451,"id":2907,"name":905,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":904,"name":905,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2904,"creative_industries":2905,"card_background_color":9,"broadcast":2729,"direction":78,"date_start":2730,"date_end":2621,"favourite":9,"id":2731,"name":2732,"code":9,"sort":2733,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2734,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],849,{"speaker":2909,"program":2910,"special_groups":2913,"presentation_file":9,"format_participation":2580,"attended":451,"id":2914,"name":453,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":452,"name":453,"code":9,"sort":10,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2911,"creative_industries":2912,"card_background_color":9,"broadcast":2571,"direction":78,"date_start":2572,"date_end":2573,"favourite":9,"id":2574,"name":2575,"code":9,"sort":2576,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2577,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],850,{"speaker":2916,"program":2917,"special_groups":2920,"presentation_file":9,"format_participation":2580,"attended":9,"id":2921,"name":453,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":452,"name":453,"code":9,"sort":10,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2918,"creative_industries":2919,"card_background_color":9,"broadcast":2717,"direction":78,"date_start":2718,"date_end":2460,"favourite":9,"id":1028,"name":2719,"code":9,"sort":2720,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2721,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],851,{"speaker":2923,"program":2924,"special_groups":2931,"presentation_file":9,"format_participation":2580,"attended":451,"id":2932,"name":917,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":916,"name":917,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2925,"creative_industries":2926,"card_background_color":9,"broadcast":2927,"direction":78,"date_start":2793,"date_end":2897,"favourite":9,"id":2928,"name":2929,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2930,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2793,"date_active_from":2793},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241925",825,"Искусственный интеллект и генеративная музыка: соавтор или угроза классическому авторству?","\u003Cbr>\r\n Один из самых острых вопросов современной музыкальной индустрии – становится ли искусственный интеллект соавтором творца или угрозой для классического авторства? Генеративные алгоритмы уже не просто автоматизируют рутину — они выступают эффективным студийным инструментом, который ускоряет аранжировку, сведение и поиск новых звуковых текстур, позволяя автору сосредоточиться на идее и драматургии. Однако лавинообразный приток полностью сгенерированной музыки перенасыщает стриминговые платформы, обесценивает прослушивания и вынуждает площадки вводить маркировки для синтетического контента, а лейблы — всё жёстче искать артистов с уникальной харизмой и живой фан-базой.\u003Cbr>\r\n \u003Cbr>\r\n В центре предстоящей дискуссии — вопрос о том, что остаётся вне зоны досягаемости алгоритма. Нейросеть способна мгновенно скомпилировать коммерчески успешный трек по референсам, но она не может отрефлексировать личный опыт, боль, контекст и культурный код. В эпоху доступности генераторов именно авторская позиция, искренность и способность закладывать глубокие смыслы в звук становятся главным ценностным и рыночным активом музыканта. Участники попытаются ответить на вопрос: что станет монополией человека в музыке, когда технологии сравняются в доступности?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Где проходит граница между ИИ как студийным инструментом и ИИ как соавтором? Когда алгоритм помогает автору, а когда начинает подменять его?\u003Cbr>\r\n 2. Что становится конкурентным преимуществом артиста, когда технологии производства и дистрибуции сравнялись в доступности?\u003Cbr>\r\n 3. В эпоху доступности генераторов авторская позиция, искренность и способность закладывать смыслы становятся главным активом. Как это меняет требования к артисту и его продюсеру?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2579],857,{"speaker":2934,"program":2935,"special_groups":2938,"presentation_file":9,"format_participation":2580,"attended":451,"id":2939,"name":930,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":929,"name":930,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2936,"creative_industries":2937,"card_background_color":9,"broadcast":2927,"direction":78,"date_start":2793,"date_end":2897,"favourite":9,"id":2928,"name":2929,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2930,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2793,"date_active_from":2793},[],[],[2579],860,{"speaker":2941,"program":2942,"special_groups":2945,"presentation_file":9,"format_participation":2580,"attended":451,"id":2946,"name":943,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":942,"name":943,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2943,"creative_industries":2944,"card_background_color":9,"broadcast":2927,"direction":78,"date_start":2793,"date_end":2897,"favourite":9,"id":2928,"name":2929,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2930,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2793,"date_active_from":2793},[],[],[2579],868,{"speaker":2948,"program":2949,"special_groups":2952,"presentation_file":9,"format_participation":2580,"attended":451,"id":2953,"name":956,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":955,"name":956,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2950,"creative_industries":2951,"card_background_color":9,"broadcast":2927,"direction":78,"date_start":2793,"date_end":2897,"favourite":9,"id":2928,"name":2929,"code":9,"sort":2794,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2930,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2793,"date_active_from":2793},[],[],[2579],870,{"speaker":2955,"program":2956,"special_groups":2964,"presentation_file":9,"format_participation":2580,"attended":451,"id":2965,"name":967,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":966,"name":967,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2957,"creative_industries":2958,"card_background_color":9,"broadcast":2959,"direction":78,"date_start":2730,"date_end":2960,"favourite":9,"id":2961,"name":2962,"code":9,"sort":2733,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2963,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2730,"date_active_from":2730},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241926","02.11.2026 13:30:00",826,"Стратегия позиционирования артиста. Инструменты и примеры","\u003Cp style=\"text-align: justify;\">\r\n\t В рамках образовательной программы на примерах реальных артистов разбираем законы маркетинга и восприятия, правила отстройки от конкурентов и неизбежные иллюзии, с которыми сталкивается каждый создатель музыкального проекта. Опираясь на методологию классического маркетинга (включая законы Trout & Partners), позиционирование представляет собой фундаментальное место, которое проект занимает в умах аудитории. Оно определяет, какой эмоциональный контекст, ассоциации и ценности мгновенно считывает зритель при упоминании имени артиста.\u003Cbr>\r\n \u003Cbr>\r\n\t Артисты соревнуются не только с другими музыкантами в плейлистах, а вступают в жесткую конкуренцию за секунды внимания аудитории в эпохе клипового скролла. Наш главный тотем — это зритель, а реальный рынок — это борьба за его лояльность и эмоциональную вовлеченность против кино, гейминга, коротких видео и других видов развлечений\r\n\u003C\u002Fp>\r\n \u003Cbr>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Как проверить что позиционирование будет работать?\u003Cbr>\r\n 2. Возможна ли большая карьера без стратегии и позиционирования?\u003Cbr>\r\n3. Работают ли законы бизнеса в креативных индустриях?",[2579],875,{"speaker":2967,"program":2968,"special_groups":2978,"presentation_file":9,"format_participation":2580,"attended":451,"id":2979,"name":980,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":979,"name":980,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2969,"creative_industries":2970,"card_background_color":9,"broadcast":2971,"direction":78,"date_start":2972,"date_end":2973,"favourite":9,"id":2974,"name":2975,"code":9,"sort":2976,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2977,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2972,"date_active_from":2972},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241927","02.11.2026 13:45:00","02.11.2026 15:00:00",827,"Этно-футуризм и нео-фолк: как продать национальную идентичность глобальному рынку",1793616300,"\u003Cp style=\"text-align: justify;\">\r\n\t В эпоху глобальной стандартизации поп-звука локальный культурный код превращается в главный актив артиста. Этническая музыка перестала быть музейным экспонатом — это накопленный поколениями культурный капитал, который приносит реальные дивиденды на коммерческих рынках. Сегодня транслировать самобытную идентичность и петь на родном языке экономически выгоднее, чем копировать привычный западный поп-звук. Вопрос лишь в том, как упаковать эту идентичность так, чтобы она работала на глобальном рынке.\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\t Ответ — в синтезе традиции и технологий. Этно-футуризм и нео-фолк соединяют фольклорные мотивы с электроникой, фолк-хаусом и тёмным техно, превращая древний эпос в вирусный контент для стримингов и соцсетей. Презентация таких проектов на международных шоукейсах и профильных премиях — например, Russian World Music Awards — становится катализатором сделок: живое сочетание аутентичного перформанса с современным светом и звуком делает локальную культуру экспортным продуктом мирового уровня. Участники обсудят, как евразийским артистам выйти на этот рынок и не потерять себя.\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Почему в эпоху глобальной стандартизации поп-звука локальный культурный код становится главным активом артиста?\u003Cbr>\r\n 2. Что делает этно-футуризм вирусным контентом для стримингов и соцсетей — и какие элементы традиции работают на глобальную аудиторию, а какие остаются понятны только локально?\u003Cbr>\r\n 3. Какие шаги необходимо предпринять артисту уже сегодня, чтобы его этно-футуризм-проект стал экспортным продуктом\r\n\u003Col>\r\n\u003C\u002Fol>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2579],877,{"speaker":2981,"program":2982,"special_groups":2985,"presentation_file":9,"format_participation":2580,"attended":451,"id":1752,"name":993,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":992,"name":993,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2983,"creative_industries":2984,"card_background_color":9,"broadcast":2971,"direction":78,"date_start":2972,"date_end":2973,"favourite":9,"id":2974,"name":2975,"code":9,"sort":2976,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2977,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2972,"date_active_from":2972},[],[],[2579],{"speaker":2987,"program":2988,"special_groups":2991,"presentation_file":9,"format_participation":2580,"attended":451,"id":2992,"name":1007,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":1006,"name":1007,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2989,"creative_industries":2990,"card_background_color":9,"broadcast":2971,"direction":78,"date_start":2972,"date_end":2973,"favourite":9,"id":2974,"name":2975,"code":9,"sort":2976,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2977,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2972,"date_active_from":2972},[],[],[2579],882,{"speaker":2994,"program":2995,"special_groups":3005,"presentation_file":9,"format_participation":2580,"attended":451,"id":3006,"name":930,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":929,"name":930,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":2996,"creative_industries":2997,"card_background_color":9,"broadcast":2998,"direction":78,"date_start":2999,"date_end":3000,"favourite":9,"id":3001,"name":3002,"code":9,"sort":3003,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3004,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":2999,"date_active_from":2999},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241928","02.11.2026 15:30:00","02.11.2026 16:30:00",828,"Новые медиа и блогосфера: как инфлюенсеры меняют культурный ландшафт территорий",1793622600,"\u003Cbr>\r\n\u003Cp>\r\n\t Всё чаще организаторы событий и музыканты выстраивают устойчивую синергию с инфлюенсерами, чтобы треки и анонсы фестивалей превращались в массовый пользовательский контент (UGC). Это уже не разовые интеграции, а системная практика кросс-маркетинга, в основе которой — создание спецпроектов без «пластиковой рекламы», оценка реальной конверсии охватов в проданные билеты и продвижение локальных брендов через естественные каналы коммуникации. Такой подход позволяет не просто расширять охват, но и выстраивать долгосрочные отношения с аудиторией, для которой рекомендация инфлюенсера становится поводом не только узнать о событии, но и прийти на него.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Отдельного внимания заслуживает роль камерных авторов. У блогеров с 5–10 тысячами вовлечённых подписчиков лояльность и покупательская способность аудитории в разы выше, чем у миллионников, — их рекомендации воспринимаются как личный совет, а не как реклама. В новой реальности именно правильная сборка сетки локальных пабликов и микроинфлюенсеров закрывает кассы фестивалей: организаторы всё чаще отказываются от гонки за цифрами в пользу точного попадания в аудиторию. Такой подход меняет сам принцип продвижения событий — от массовых охватов к работе с сообществами, где каждый контакт имеет реальную ценность.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. При продвижении фестиваля или культурного проекта перед организатором всегда стоит выбор: пригласить одного звездного блогера-миллионника или задействовать сетку из десятка локальных микроинфлюенсеров. Где на практике выше конверсия?\u003Cbr>\r\n 2. Разовый блог-тур заканчивается ровно тогда, когда высыхает бюджет. Как блогерам, организаторам событий и региональным властям превратить спонтанные интеграции в системные медиапроекты?\u003Cbr>\r\n 3. Блогеры часто просят заоблачные гонорары за выездные интеграции, а у региональных фестивалей и культурных проектов бюджеты строго ограничены. Какая схема сотрудничества сейчас реально работает?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2579],883,{"speaker":3008,"program":3009,"special_groups":3019,"presentation_file":9,"format_participation":2580,"attended":451,"id":3020,"name":1021,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":1020,"name":1021,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3010,"creative_industries":3011,"card_background_color":9,"broadcast":3012,"direction":78,"date_start":3013,"date_end":3014,"favourite":9,"id":3015,"name":3016,"code":9,"sort":3017,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3018,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":3013,"date_active_from":3013},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241929","02.11.2026 16:45:00","02.11.2026 18:00:00",829,"Фестивальный туризм как драйвер развития территорий Евразии",1793627100,"\u003Cp>\r\n\t Событийный туризм давно перестал быть просто развлекательным форматом и превратился в мощный экономический инструмент территориального развития. Каждый фестиваль запускает цепочку прямых и косвенных расходов — на проживание, питание, сувениры и услуги, — что расширяет налоговую базу региона и кратно увеличивает выручку малого и среднего бизнеса в сфере гостеприимства, транспорта и ремёсел. Экономический мультипликатор здесь работает не в теории, а на практике: одна успешная событийная площадка способна оживить целые направления локальной экономики и создать устойчивый поток туристов, возвращающихся снова.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Одновременно меняется и сам запрос глобального туриста: типовые развлечения мегаполисов уходят на второй план, уступая место аутентичной этнике, локальному эпосу, сторителлингу, горловому пению и этно-футуризму. Эти элементы становятся не просто туристическим магнитом, а ценностным капиталом территории, формирующим её уникальный бренд и экспортную «мягкую силу». Именно национальный культурный код превращает фестиваль в инструмент долгосрочного позиционирования региона на евразийском пространстве — и делает его привлекательным как для внешних гостей, так и для местных сообществ.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Раньше фестиваль продавали 2–3 топовых хедлайнера, а сегодня зритель все чаще едет за атмосферой, локацией и комьюнити. Где сегодня проходит золотая середина при программировании события?\u003Cbr>\r\n 2. Кошмар любого фестивального продюсера — когда основной поток продаж билетов смещается на последние 3–5 дней перед ивентом или прямо на вход. Как организовывать масштабный опен-эйр в условиях непредсказуемости ранних предпродаж?\u003Cbr>\r\n3. Крупные спонсоры больше не покупают просто логотип на главной сцене — им нужны бесшовные интерактивные зоны и глубокое вовлечение. Как сегодня грамотно упаковывать партнерские пакеты, какие метрики эффективности (ROI, вовлеченность, конверсии) ждут бренды и где проходит грань, за которой фестиваль превращается в ярмарку 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союз: как реклама, PR и индустриальные ассоциации объединяют рынки СНГ",1793626200,"\u003Cp>\r\n\t Креативная экономика стран СНГ активно развивается, а индустрия рекламы и PR становится одним из её ключевых драйверов. Маркетинговые коммуникации помогают бизнесу выходить на новые рынки, продвигать национальные бренды и укреплять экономические связи между странами Евразии. Важную роль в этом процессе играют профессиональные объединения, которые развивают отрасль и создают возможности для международного сотрудничества.\r\n\u003C\u002Fp>\r\n На сессии руководители ведущих индустриальных ассоциаций стран СНГ обсудят ключевые тенденции развития креативной экономики и роль маркетинговых коммуникаций в её росте. В центре внимания – продвижение национальных брендов, развитие трансграничного сотрудничества, укрепление технологического и цифрового суверенитета, а также перспективы индустрии рекламы и PR на общем евразийском рынке.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Смыслы и локальные бренды: что сегодня движет креативную экономику Беларуси?\u003Cbr>\r\n 2. Технологический и цифровой суверенитет в креативной экономике Республики Казахстан.\u003Cbr>\r\n 3. Значение коммуникаций в развитии креативной экономики.\u003Cbr>\r\n 4. Какую роль международные фестивали и конкурсы играют в развитии сотрудничества коммуникационных индустрий государств-участников СНГ?\u003Cbr>\r\n5. Какие риски есть в межстрановом взаимодействии предпринимателей индустрии рекламы?",[2579],1045,{"speaker":3242,"program":3243,"special_groups":3246,"presentation_file":9,"format_participation":2580,"attended":451,"id":3247,"name":1240,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":1239,"name":1240,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3244,"creative_industries":3245,"card_background_color":9,"broadcast":2817,"direction":78,"date_start":16,"date_end":2587,"favourite":9,"id":755,"name":2818,"code":9,"sort":2590,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2819,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],1049,{"speaker":3249,"program":3250,"special_groups":3253,"presentation_file":9,"format_participation":2580,"attended":451,"id":3254,"name":1254,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":1253,"name":1254,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3251,"creative_industries":3252,"card_background_color":9,"broadcast":2599,"direction":78,"date_start":2600,"date_end":2601,"favourite":9,"id":2602,"name":2603,"code":9,"sort":2604,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2605,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],1053,{"speaker":3256,"program":3257,"special_groups":3260,"presentation_file":9,"format_participation":2580,"attended":451,"id":3261,"name":1254,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":451,"id":1253,"name":1254,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3258,"creative_industries":3259,"card_background_color":9,"broadcast":2717,"direction":78,"date_start":2718,"date_end":2460,"favourite":9,"id":1028,"name":2719,"code":9,"sort":2720,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":2721,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],1054,{"speaker":3263,"program":3264,"special_groups":3274,"presentation_file":9,"format_participation":2580,"attended":451,"id":3275,"name":740,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":739,"name":740,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3265,"creative_industries":3266,"card_background_color":9,"broadcast":3267,"direction":78,"date_start":3268,"date_end":3269,"favourite":9,"id":3270,"name":3271,"code":9,"sort":3272,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3273,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241922","03.11.2026 11:45:00","03.11.2026 13:00:00",1040,"Башкирское кино: история, язык, большой зритель",1793695500,"\u003Cp>\r\n\t Башкортостан формирует собственную кинематографическую традицию, в основе которой – национальная культура, историческая память, литературное наследие и особый взгляд на жизнь региона. За последние десятилетия башкирское кино прошло путь от документальных картин и первых игровых экспериментов до полнометражных фильмов, жанровых проектов и историй, рассчитанных на широкую российскую аудиторию. Сегодня новое поколение режиссёров и продюсеров обращается к башкирскому фольклору, современным героям и локальным сюжетам, экспериментируя с художественным языком и форматами повествования. \r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Однако самобытность регионального кинематографа определяется не только национальной тематикой или местом съёмок. Может ли башкирское кино сформировать узнаваемую авторскую школу, собственные драматургические приёмы и экранных героев? Как превратить культурное наследие в основу современного кино, интересного зрителям за пределами республики? И что важнее для развития национального кинематографа – сохранение художественной традиции или освоение новых жанров и массовых форматов?\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Участники сессии – режиссёры, сценаристы и продюсеры, работающие в Башкортостане и за его пределами, – обсудят особенности башкирской кинематографической школы и перспективы её развития. Отдельное внимание будет уделено переходу от успешных региональных премьер к системному продвижению башкирского кино на российском рынке. Практическим итогом дискуссии может стать инициатива по формированию совместной программы продвижения наиболее перспективных башкирских кинопроектов \u003Cbr>\r\n\t с привлечением региональных и федеральных продюсеров, кинопрокатчиков и онлайн-платформ.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n1. Какие темы, герои и выразительные приёмы позволяют говорить о башкирской кинематографической школе? Чем её художественный язык отличается от других региональных школ?\u003Cbr>\r\n2. Как рассказывать о Башкортостане без этнографических штампов? Можно ли на основе башкирской мифологии создавать фэнтези, а на основе современной региональной действительности – комедии, драмы и зрительские истории? \u003Cbr>\r\n3. Что делает региональную историю понятной федеральной аудитории? Какие творческие решения помогают картине выйти за пределы республики?\u003Cbr>\r\n4. Какие механизмы позволят башкирскому кино выйти за пределы регионального проката и сформировать устойчивую зрительскую аудиторию в России? Возможно ли запустить совместную программу продвижения башкирских фильмов с участием региональных кинематографистов, федеральных продюсеров и дистрибьюторов?\u003Cbr>\r\n 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артиста 360°: выстраивание долгосрочной стратегии роста в эпоху перемен","\u003Cbr>\r\n Современный менеджмент строится вокруг совместного развития бренда артиста, где управление каталогом, цифровой дистрибуцией, контентной политикой и туровой деятельностью сочетает аналитику Big Data с интуицией и прозрачным сплитом доходов. Миллионные прослушивания на стримингах больше не гарантируют аншлаги на концертах. Сегодня музыкальный менеджер обязан выстраивать прямые каналы коммуникации с аудиторией и диверсифицировать доходы за счет донатов от поклонников, эксклюзивного физического и цифрового мерча, закрытых мероприятий и спецпроектов.\u003Cbr>\r\n \u003Cbr>\r\n В условиях перенасыщения контентом и скролла ленты за 3 секунды, музыка без продуманного мифа и визуальной айдентики мгновенно обесценивается. Стратегия 360° включает чёткое позиционирование: Миссия, Ценности, Роли, создание фирменного визуального стиля обложек и видео, а также навык непрерывного создания контекстных историй вокруг личности исполнителя.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Как менеджменту решать проблему, когда алгоритмические волны стримингов дают артисту сотни тысяч прослушиваний, но на концерты продается 50 билетов?\u003Cbr>\r\n 2. Какие неконцертные статьи доходов (синхронизация, мерч, брендовые спецпроекты) сегодня показывают наибольшую маржинальность, и как интегрировать коммерческий бренд в проект артиста без риска потерять доверие аудитории?\u003Cbr>\r\n 3. Требование алгоритмов соцсетей выкладывать короткий видеоконтент ежедневно приводит к быстрому эмоциональному истощению музыкантов. Как менеджеру правильно выстроить операционку и делегирование в команде, чтобы защитить артиста от выгорания?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2579],1283,{"speaker":3329,"program":3330,"special_groups":3333,"presentation_file":9,"format_participation":2580,"attended":451,"id":3334,"name":1355,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":451,"merch_got":9,"id":1354,"name":1355,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3331,"creative_industries":3332,"card_background_color":9,"broadcast":3267,"direction":78,"date_start":3268,"date_end":3269,"favourite":9,"id":3270,"name":3271,"code":9,"sort":3272,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3273,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],1326,{"speaker":3336,"program":3337,"special_groups":3340,"presentation_file":9,"format_participation":2580,"attended":9,"id":3341,"name":1367,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":1366,"name":1367,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3338,"creative_industries":3339,"card_background_color":9,"broadcast":3234,"direction":78,"date_start":3000,"date_end":3014,"favourite":9,"id":3235,"name":3236,"code":9,"sort":3237,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3238,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2562],1338,{"speaker":3343,"program":3344,"special_groups":3347,"presentation_file":9,"format_participation":2580,"attended":451,"id":3348,"name":1378,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":1377,"name":1378,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3345,"creative_industries":3346,"card_background_color":9,"broadcast":3234,"direction":78,"date_start":3000,"date_end":3014,"favourite":9,"id":3235,"name":3236,"code":9,"sort":3237,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3238,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],[2579],1340,{"speaker":3350,"program":3351,"special_groups":3361,"presentation_file":9,"format_participation":2580,"attended":9,"id":3362,"name":1392,"code":9,"sort":82,"iblock_id":309,"iblock_code":2565,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"user":9,"status_filling":449,"confirmation_participation":450,"publish_website":451,"badge_got":9,"merch_got":9,"id":1391,"name":1392,"code":9,"sort":82,"iblock_id":299,"iblock_code":454,"preview_picture":9,"preview_text":9,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"event":9,"hall":9,"program_types":3352,"creative_industries":3353,"card_background_color":9,"broadcast":3354,"direction":78,"date_start":3355,"date_end":3356,"favourite":9,"id":3357,"name":3358,"code":9,"sort":3359,"iblock_id":277,"iblock_code":2560,"preview_picture":9,"preview_text":3360,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241911","03.11.2026 15:45:00","03.11.2026 17:00:00",1037,"Код территории: комплексное продюсирование городов и регионов",1793709900,"\u003Cp>\r\n\t Развитие города или региона начинается с выбора траектории будущего: какие ценности территория сохраняет, какие возможности открывает для жителей и на чём строит свою экономику. Историческое и промышленное наследие, локальные традиции, природные ресурсы, человеческий капитал и сообщества становятся активами, когда их потенциал рассматривается вместе с интересами людей и долгосрочными приоритетами. Ценностно-ориентированный подход помогает соединить экономический рост с сохранением идентичности, преемственностью поколений, качеством среды и возможностями для самореализации.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Креативная экономика превращает эти ресурсы в современные продукты, предприятия и новые рынки: через дизайн и технологии в традиционных отраслях, переосмысление исторических и промышленных объектов, развитие гастрономии, туризма, культурных проектов и креативных пространств. Комплексное продюсирование территории позволяет связать эту работу с пространственным планированием, образованием, инвестициями, корпоративными программами и инструментами комплексного развития территорий (КРТ), формируя систему взаимосвязанных проектов вместо разрозненных инициатив.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t В Башкортостане уже складывается регионально-муниципальная система поддержки креативных индустрий. В городах и районах работают бизнес-шерифы, проводятся «Часы креативных индустрий», пилотные территории внедряют элементы регионального стандарта с учётом местной специфики, разработан проект муниципального стандарта. Этот опыт позволяет поставить следующий вопрос: как соединить локальные инициативы с региональной стратегией, крупным бизнесом и пространственными преобразованиями? 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В этом контексте особое внимание сегодня приковано к Африке и Ближнему Востоку — регионам, чья роль на международной арене стремительно возрастает. Республика уже сделала первые шаги в этом направлении, в частности, начав выстраивание отношений с Объединённой Республикой Танзания и развивая диалог со странами Персидского залива. Задача сегодняшнего дня — не только продолжить эту работу, но и выйти за рамки традиционных секторов экономики, включив в повестку креативные индустрии, которые являются драйверами развития большинства современных экономик.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Для Африки и Ближнего Востока креативная экономика — критически важная сфера: она создаёт рабочие места, способствует развитию территорий и раскрытию потенциала быстрорастущего молодого населения. Именно это обстоятельство делает креативное сотрудничество между Евразией, в лице Республики Башкортостан, и странами Африки и Ближнего Востока стратегически важным. В ходе сессии эксперты, обладающие глубокой экспертизой и накопленным опытом работы с этими регионами вместе с африканскими и ближневосточными креаторами попытаются выявить новые направления для сотрудничества. \r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. В чём заключается конкурентное преимущество Республики Башкортостан как хаба для креативных коллабораций с Африкой и Ближнем Востоком?\u003Cbr>\r\n 2. Какие интересы и приоритеты в сфере креативной экономики сегодня объединяют Евразию, африканские и ближневосточные страны?\u003Cbr>\r\n 3. Что Россия и страны Африки и Ближнего Востока могут предложить друг другу в креативной сфере, чего нет у других международных партнёров?\u003Cbr>\r\n 4. Какие уже существующие успешные проекты и кейсы можно масштабировать на уровне макрорегионов?\u003Cbr>\r\n 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Развиваясь как бизнес, они одновременно формируют новую экономическую ценность вокруг локальной идентичности и делают её понятной более широкой аудитории. Но по мере роста перед ними возникает главный вызов: как выйти за пределы локального рынка, увеличить производство, найти новых партнёров и аудиторию, не потеряв то, что изначально делало продукт узнаваемым и отличало его от массового предложения.\u003Cbr>\r\n \u003Cbr>\r\n Кейс-лекторий объединит основателей брендов, представителей институтов развития и экспертов по продвижению, которые на реальных примерах разберут разные траектории такого роста – от запуска собственного дела и формирования бренда до сотрудничества с крупными компаниями, корпоративных заказов, выхода в новые каналы продаж и на зарубежные рынки. В центре внимания – практические решения, которые позволяют соединить идентичность и коммерческий рост, превратить локальный продукт в устойчивый бизнес и сохранить его связь с территорией даже при масштабировании. 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Для этого предпринимателю важно вовремя определить, какие результаты деятельности требуют правовой защиты, кому принадлежат права и какой способ их оформления подходит в каждом конкретном случае.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Лекторий выстроен как практический маршрут работы с интеллектуальной собственностью: от выявления интеллектуального актива и оформления прав до формирования IP-портфеля и выбора модели коммерциализации. Участники разберут, в каких случаях права возникают автоматически, когда необходимо депонирование или государственная регистрация, как оформлять отношения с авторами, сотрудниками и подрядчиками и избежать ошибок, которые могут ограничить дальнейшее использование продукта.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Слушатели поймут, как создателям, приобретателям и пользователям креативного продукта полезна Сеть РЦИС.РФ – общественно-государственная блокчейн-инфраструктура управления интеллектуальными правами.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Отдельное внимание будет уделено работе с интеллектуальной собственностью на международных рынках: территориальности прав, выбору механизмов охраны, лицензированию и иным моделям. Лекторий даст предпринимателям понятный алгоритм, позволяющий пройти путь от созданного результата до защищённого интеллектуального актива, который можно использовать для развития бизнеса и выхода на новые рынки.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t В конце участники и спикеры совместно разберут конкретные 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16:30:00","03.11.2026 17:30:00","Этническая мода: перезагрузка. Как коллаборации дизайнеров создают новый стиль Евразии",1793712600,"Этническая мода – одно из наиболее динамично развивающихся направлений индустрии как в России, так и за рубежом. Современные коллекции с этническими элементами, отражающими уникальные особенности конкретных территорий, транслируют культурный код и ценности народов, становясь инструментом межкультурного диалога. Наряду с социальной значимостью, этническая мода обладает высоким коммерческим потенциалом: включение аутентичных деталей в современные образы создаёт дополнительную добавленную стоимость.\u003Cbr>\r\n \u003Cbr>\r\n Задача локальных дизайнеров – создавать востребованные коллекции и выстраивать партнёрские отношения с российскими и зарубежными коллегами, открывая возможности для новых коллабораций, совместных продуктов и выхода на рынки. Сотрудничество дизайнеров из регионов России, СНГ и БРИКС+ способствует созданию ценностных и конкурентоспособных продуктов. Представителям модной индустрии важно использовать площадки для демонстрации и продвижения своих коллекций, формируя современный контур моды евразийского пространства.\u003Cbr>\r\n \u003Cbr>\r\n Башкортостан с его богатыми традициями национального костюма, самобытными орнаментами и развивающимся сообществом этнодизайнеров может стать одной из точек такого сотрудничества. Культурная близость с народами стран-партнёров создаёт возможности для совместного переосмысления традиций, дизайнерских коллабораций и продвижения современной башкирской этномоды на евразийских рынках. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Что сегодня понимается под этнической модой? Это цитирование традиционных орнаментов, переосмысление кроя или создание новых смыслов на основе культурного кода?\u003Cbr>\r\n 2. Какие бизнес-модели наиболее эффективны для развития и продвижения этнической моды: самостоятельные бренды, дизайнерские коллаборации, сотрудничество с производителями и крупными модными компаниями?\u003Cbr>\r\n 3. Какие традиции и дизайнерские решения Башкортостана могут стать основой сотрудничества с партнёрами из стран Евразии? Как культурная близость помогает создавать совместные продукты?\u003Cbr>\r\n 4. Какие форматы сотрудничества способны укрепить позиции этнической моды на евразийском рынке – совместные коллекции, показы, образовательные проекты, работа с байерами и торговыми площадками?\u003Cbr>\r\n5. 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и развлечение.png","\u002Fupload\u002Fiblock\u002F765\u002F3upkvar5iwd4lha7vmyl73r4kns2yfsn.png",549,"«Российская креативная неделя — Евразия»: в Уфе определят новые направления международного сотрудничества в сфере креативной экономики","news",{"id":531,"original_name":4600,"src":4601,"extension":150},"IMG_0221.jpg","\u002Fupload\u002Fiblock\u002F5ba\u002Fyr9j7lbrzmqvp2yxyv0si6xlqvq5qmpz.jpg","Международный фестиваль-форум «Российская креативная неделя — Евразия» пройдет 2–4 ноября в конгресс-холле «Торатау» в Уфе. Его ключевой повесткой — «Россия и Евразия: от евразийского диалога к совместным проектам» — определит новую модель международного сотрудничества, в которой общие ценности, культурное многообразие и интеллектуальный потенциал становятся основой экономической кооперации. Форум впервые объединит представителей России и стран-партнеров для формирования совместных креативных продуктов, новых рынков и устойчивых экономических связей.\u003Cbr>\r\n \u003Cbr>\r\n Креативная экономика становится одним из стратегических инструментов международного взаимодействия, объединяя технологии, интеллектуальный потенциал и традиционные отрасли. Евразийское пространство обладает для этого уникальной основой: общими культурными кодами, историческими и профессиональными связями, развитой образовательной инфраструктурой и многообразием национальных традиций. При этом ключевой задачей становится переход от существующей культурной близости к устойчивым экономическим партнерствам. В фокусе форума — развитие российской модели креативной экономики, в которой локальная идентичность становится конкурентным преимуществом, а международная кооперация открывает новые возможности для бизнеса, регионов и стран.\u003Cbr>\r\n \u003Cbr>\r\n «Евразия — это пространство совместных идей и проектов, где культурное многообразие и общие ценности являются не только идентичностью, но и важнейшим экономическим ресурсом. Наша совместная задача заключается в создании условий, чтобы общее наследие, язык, технологии и интеллектуальный ресурс запустили конкурентоспособные креативные продукты и сформировали экономическую пользу: совместные производства, дистрибуцию, обмен компетенциями и новые рынки. Башкортостан не случайно станет первой площадкой «Российской креативной недели – Евразия». Здесь, на стыке богатейшего наследия и современных индустрий, мы формируем общее пространство диалога и приглашаем страны Евразии к соавторству»,, — отметила президент АНО «Креативная экономика» Марина Монгуш.\u003Cbr>\r\n \u003Cbr>\r\n В деловой программе форума запланировано более 30 мероприятий с участием более 100 спикеров. Ожидается участие международных экспертов и представителей более 10 стран, среди которых Казахстан, Узбекистан, Армения, Турция, ОАЭ, Китай, Беларусь, Абхазия, Индия, Кыргызстан, Иран, Бразилия и Египет. Среди международных спикеров — основатель Международной недели моды в Маниле и Международного фестиваля модных фильмов Бренч Белло (Филиппины), основатель Goobird Technology и цифровой платформы для кинематографистов Hivideo Сунь Бин (Китай), директор Национального академического театра имени Габриэла Сундукяна Вардан Мкртчян (Армения), генеральный директор Freedom Events, вице-президент Freedom Finance Виктория Торгунакова (Казахстан), директор по стратегии в Африке и на Ближнем Востоке Saturn Five Consulting, советник президента Международного альянса БРИКС Натан Браун.\u003Cbr>\r\n \u003Cbr>\r\n К обсуждению также присоединятся представители Администрации Президента Российской Федерации, российских федеральных и региональных органов власти, институтов развития, бизнеса, технологических компаний, медиахолдингов и креативных индустрий. Программа будет выстроена вокруг трех стратегических треков: «Креаномика Евразии — кооперация на основе ценностей», «Многонациональное наследие как ресурс креативной экономики России» и «Креативный предприниматель — соавтор будущего». Дискуссии пройдут на четырех тематических площадках — «Креаномика», «Контент», «Музыка» и «Дизайн, наследие, среда».\u003Cbr>\r\n \u003Cbr>\r\n Тема главного пленарного заседания — «Россия и Евразия: объединение по ценностям». Участники обсудят формирование нового пространства международной кооперации на основе принципа «культурный суверенитет через открытость», предполагающего сохранение национальной идентичности и равноправное взаимодействие стран-партнеров при реализации совместных проектов. В центре дискуссии — объединение усилий стран Евразии для развития креативной экономики, создание условий для новых партнерств и совместного проектирования инициатив, способных превратить общее наследие в источник конкурентоспособности, развития территорий и социальных преобразований.\u003Cbr>\r\n \u003Cbr>\r\n Одним из главных вызовов для евразийской креативной экономики остается переход от культурного обмена к полноценному рынку совместных продуктов. Согласно исследованиям Единого центра креативной экономики (АНО “Креативная экономика”) по Евразии, несмотря на общие культурные коды, профессиональные связи и образовательную базу, формирование такого рынка сдерживают недостаточное развитие механизмов совместного производства, оборота интеллектуальных прав и международной дистрибуции. Преодоление этих барьеров и создание новых механизмов сотрудничества позволят расширить возможности для экспорта креативных продуктов, обмена компетенциями и реализации совместных инициатив.\u003Cbr>\r\n Особое внимание форум уделит интеграции креативных индустрий в традиционные отрасли экономики. Дизайн, цифровые технологии, архитектура и медиа способны создавать дополнительную стоимость в промышленности, агробизнесе и туризме, одновременно повышая привлекательность территорий, качество жизни и открывая новые возможности для предпринимательства.\u003Cbr>\r\n \u003Cbr>\r\n Республика Башкортостан станет первой площадкой международного фестиваля-форума «Российская креативная неделя — Евразия», объединив промышленный потенциал, многонациональное наследие и современные креативные индустрии. По данным правительства республики, валовая добавленная стоимость сектора в 2024 году превысила 61 млрд рублей, увеличившись за год примерно на 22%. К началу 2026 года в сфере работали более 9 тыс. юридических лиц и индивидуальных предпринимателей.\u003Cbr>\r\n \u003Cbr>\r\n Потенциал региона демонстрируют и его креативные продукты. Так, международный успех башкирской группы AY YOLA, объединившей национальный эпос с современной музыкой, способствовал росту узнаваемости Республики за рубежом. Согласно анализу Единого центра креативной экономики (АНО “Креативная экономика”) по Евразии, Башкортостан воспринимается в зарубежных СМИ одновременно как промышленный партнер и территория самобытной современной культуры. Развитие этих направлений, наряду с кино, дизайном, гастрономией и ремеслами, создает основу для продвижения региональных брендов и расширения международного сотрудничества.\u003Cbr>\r\n \u003Cbr>\r\n «Принимать такое значимое событие для нас большая честь и ответственность.Наша республика известна как один из самых креативных регионов России. В этой молодой сфере у нас трудится больше 10 тысяч предпринимателей. Мы разработали особые меры поддержки, в муниципалитетах и на уровне республики регулярно проводим «Часы креативных индустрий». В каждом городе и районе есть бизнес-шериф, который курирует это направление. Уже во второй раз в этом году будем вручать премию «Создатели» – кстати, церемонию награждения проведем именно в рамках Российской креативной недели.\u003Cbr>\r\n Мы запланировали несколько тематических площадок – для тех, кто работает в IT и медиа, снимает кино и рекламу, занимается музыкой и ее продвижением, а еще для архитекторов, дизайнеров и многих других. Будет что обсудить, о чем задуматься и что посмотреть. Подчеркну, что мы ждем не только тех, кто уже занят в креативных индустриях – приглашаем всех, кому интересна эта тема. Как знать, возможно, наш форум станет для кого-то хорошим стартом», — отметил глава Республики Башкортостан Радий Хабиров.\u003Cbr>\r\n \u003Cbr>\r\n Деловая программа форума объединит пленарные, стратегические и отраслевые сессии, образовательные и практические форматы. Участники не только обсудят перспективные направления международного сотрудничества, но и займутся проектированием совместных инициатив, формированием новых партнерств и поиском практических решений для развития креативной экономики стран Евразии. В фокусе — новые модели сотрудничества стран СНГ, перспективы взаимодействия с рынками Азии, Африки и Ближнего Востока, экспорт музыкального и аудиовизуального контента, развитие международных креативных альянсов и механизмов оборота интеллектуальных прав. Отдельное внимание будет уделено искусственному интеллекту и его влиянию на национальную идентичность, созданию совместных образовательных проектов, развитию территорий через дизайн, гастрономию и наследие, а также роли креативного предпринимателя в социальных преобразованиях.\u003Cbr>\r\n \u003Cbr>\r\n Отдельная программа музыкального трека форума будет подготовлена совместно с Colisium — профессиональной площадкой для представителей музыкальной индустрии. 2–3 ноября музыканты, продюсеры, представители лейблов, концертных организаций и музыкального бизнеса обсудят стратегии продвижения на рынках СНГ и Азии, развитие артистического менеджмента, стримингов и международной дистрибуции. Среди ключевых тем — влияние искусственного интеллекта на музыкальное производство и авторство, этно-футуризм и нео-фолк как перспективные направления музыкального экспорта, развитие проектов с локальной идентичностью, государственная поддержка и фестивальная индустрия. Трек будет ориентирован на развитие профессионального сотрудничества, поиск партнеров и создание новых возможностей для музыкальных проектов на евразийском рынке.\u003Cbr>\r\n \u003Cbr>\r\n В рамках фестиваля-форума также запланированы креативное ЭКСПО, кинопремьеры с обсуждением, лекторий по интеллектуальной собственности, специальные проекты и мероприятия фестивальной программы. А 4 ноября гостей и участников ожидает обширная культурная программа.\u003Cbr>\r\n \u003Cbr>\r\n Организаторами «Российской креативной недели — Евразия» выступают Единый центр креативной экономики (АНО «Креативная экономика») и Правительство Республики Башкортостан.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Representatives from More Than 10 Countries to Attend Russian Creative Week — Eurasia in Ufa\u003C\u002Fb>\u003Cbr>\r\n \u003Cbr>\r\n The international festival-forum Russian Creative Week — Eurasia will take place on November 2–4 at the Toratau Congress Hall in Ufa, Republic of Bashkortostan, Russia. Representatives from more than 10 countries are expected to attend, including Kazakhstan, Uzbekistan, Armenia, Turkey, the United Arab Emirates, China, Belarus, Abkhazia, India, Kyrgyzstan, Iran, Brazil and Egypt. Under the central theme “Russia and Eurasia: From Eurasian Dialogue to Joint Projects,” the forum will explore a new model of international cooperation in which shared values, cultural diversity and intellectual potential form the foundation for economic collaboration. For the first time, the event will bring together representatives of Russia and its partner countries to develop joint creative products, explore new markets and build sustainable economic ties.\u003Cbr>\r\n \u003Cbr>\r\n The creative economy is becoming a strategic driver of international cooperation, bringing together technology, intellectual capital and traditional industries. Eurasia has a unique foundation for this cooperation: shared cultural traditions, historical and professional ties, well-developed educational infrastructure and a rich diversity of national heritage. The key challenge is to transform these existing cultural connections into sustainable economic partnerships. The forum will focus on advancing Russia's model of the creative economy, in which local identity becomes a competitive advantage and international cooperation creates new opportunities for businesses, regions and countries.\u003Cbr>\r\n \u003Cbr>\r\n “Eurasia is a space for shared ideas and joint projects, where cultural diversity and common values are not only elements of identity but also vital economic resources. Our common task is to create the conditions for our shared heritage, language, technologies and intellectual capital to give rise to competitive creative products and deliver tangible economic benefits through joint production, distribution, exchange of expertise and access to new markets. It is no coincidence that Bashkortostan will host the first Russian Creative Week — Eurasia. Here, at the intersection of rich cultural heritage and modern industries, we are creating a shared space for dialogue and inviting the countries of Eurasia to become co-creators,” said Marina Mongush, President of ANO Creative Economy.\u003Cbr>\r\n \u003Cbr>\r\n The forum's business programme will feature more than 30 events and over 100 speakers. International experts and representatives from more than 10 countries are expected to participate, including Kazakhstan, Uzbekistan, Armenia, Turkey, the United Arab Emirates, China, Belarus, Abkhazia, India, Kyrgyzstan, Iran, Brazil and Egypt. International speakers will include Brench Bello (Philippines), founder of Manila International Fashion Week and the International Fashion Film Festival; Sun Bin (China), founder of Goobird Technology and Hivideo, a digital platform for filmmakers; Vardan Mkrtchyan (Armenia), Director of the Gabriel Sundukyan National Academic Theatre; Victoria Torgunakova (Kazakhstan), CEO of Freedom Events and Vice President of Freedom Finance; and Nathan Brown, Director of Strategy for Africa and the Middle East at Saturn Five Consulting and Adviser to the President of the International BRICS Alliance.\u003Cbr>\r\n Representatives of the Presidential Administration of the Russian Federation, Russian federal and regional government authorities, development institutions, businesses, technology companies, media groups and creative industries will also take part.\u003Cbr>\r\n \u003Cbr>\r\n The programme will be organised around three strategic tracks: “Eurasian Creanomics: Cooperation Based on Shared Values,” “Multinational Heritage as a Resource for Russia's Creative Economy,” and “The Creative Entrepreneur: Co-Creating the Future.” Discussions will take place across four thematic platforms: “Creanomics,” “Content,” “Music,” and “Design, Heritage and Environment.”\u003Cbr>\r\n \u003Cbr>\r\n The main plenary session, “Russia and Eurasia: United by Shared Values,” will explore the creation of a new framework for international cooperation based on the principle of “cultural sovereignty through openness.” This approach seeks to preserve national identities while promoting equal partnerships between countries in the implementation of joint projects. Discussions will focus on bringing Eurasian countries together to develop the creative economy, establish new partnerships and jointly design initiatives that can transform shared heritage into a source of competitiveness, regional development and social transformation.\u003Cbr>\r\n \u003Cbr>\r\n One of the main challenges facing the Eurasian creative economy is the transition from cultural exchange to a fully functioning market for jointly developed creative products. According to research on Eurasia conducted by the Unified Centre for Creative Economy (ANO Creative Economy), despite shared cultural traditions, professional ties and educational foundations, the development of such a market is constrained by insufficient mechanisms for co-production, intellectual property rights transactions and international distribution. Overcoming these barriers and developing new forms of cooperation could expand opportunities for creative exports, exchange of expertise and the implementation of joint initiatives.\u003Cbr>\r\n \u003Cbr>\r\n The forum will also place particular emphasis on integrating creative industries into traditional sectors of the economy. Design, digital technologies, architecture and media can generate additional value in manufacturing, agribusiness and tourism, while making regions more attractive, improving quality of life and creating new opportunities for entrepreneurs.\u003Cbr>\r\n\u003Cbr>\r\n The Republic of Bashkortostan will become the first host region of the international festival-forum Russian Creative Week — Eurasia, bringing together its industrial potential, multinational cultural heritage and modern creative industries. According to the Government of Bashkortostan, the gross value added by the region's creative industries exceeded RUB 61 billion in 2024, representing year-on-year growth of approximately 22%. By early 2026, the sector included more than 9,000 companies and individual entrepreneurs.\u003Cbr>\r\n \u003Cbr>\r\n The region's creative products also demonstrate its international potential. The global success of the Bashkir music group AY YOLA, which combines traditional national epic narratives with contemporary music, has helped raise Bashkortostan's international profile. According to the Unified Centre for Creative Economy's analysis of the Eurasian media landscape, international media portray Bashkortostan both as an industrial partner and as a region with a distinctive contemporary cultural identity. Building on these strengths, alongside film, design, gastronomy and traditional crafts, provides a foundation for promoting regional brands and expanding international cooperation.\u003Cbr>\r\n \u003Cbr>\r\n “Hosting an event of this significance is both a great honour and a major responsibility for us. Our republic is known as one of Russia's most creative regions. More than 10,000 entrepreneurs work in this emerging sector. We have introduced dedicated support measures, and regular ‘Creative Industries Hours’ are held at both municipal and regional levels. Every city and district has a business development officer responsible for overseeing this area. For the second time this year, we will present the Creators Award, with the awards ceremony taking place as part of Russian Creative Week. We have planned several thematic platforms for professionals working in IT and media, film and advertising, music and music promotion, as well as architects, designers and many others. There will be plenty to discuss, consider and explore. I would like to emphasise that we welcome not only those already working in the creative industries, but everyone interested in the sector. Who knows — perhaps this forum will mark the beginning of a new journey for some of its participants,” said Radiy Khabirov, Head of the Republic of Bashkortostan.\u003Cbr>\r\n \u003Cbr>\r\n The forum's business programme will bring together plenary sessions, strategic and industry discussions, educational events and practical workshops. Participants will not only explore promising areas of international cooperation but also work on designing joint initiatives, establishing new partnerships and identifying practical solutions for developing the creative economies of Eurasian countries.\u003Cbr>\r\n \u003Cbr>\r\n Key topics will include new models of cooperation among CIS countries, opportunities for engagement with markets in Asia, Africa and the Middle East, exports of music and audiovisual content, the development of international creative alliances and mechanisms for intellectual property rights transactions. Special attention will also be given to artificial intelligence and its impact on national identity, the creation of joint educational projects, regional development through design, gastronomy and cultural heritage, and the role of creative entrepreneurs in driving social change.\u003Cbr>\r\n \u003Cbr>\r\n A dedicated music programme will be developed in partnership with Colisium, a professional platform for music industry representatives. On November 2–3, musicians, producers, record label representatives, concert organisers and music industry professionals will discuss strategies for entering CIS and Asian markets, artist management, streaming services and international distribution. Key topics will include the impact of artificial intelligence on music production and authorship, ethno-futurism and neo-folk as promising areas for music exports, the development of projects rooted in local cultural identity, government support and the festival industry. The programme will focus on strengthening professional cooperation, identifying potential partners and creating new opportunities for music projects across the Eurasian market.\u003Cbr>\r\n \u003Cbr>\r\n The festival-forum will also feature a Creative EXPO, film premieres followed by discussions, lectures on intellectual property, special projects and a range of festival activities. An extensive cultural programme is scheduled for November 4.\u003Cbr>\r\n \u003Cbr>\r\nRussian Creative Week — Eurasia is organised by ANO Creative Economy and the Government of the Republic of Bashkortostan.","\u003Cp style=\"text-align: justify;\">\r\n\t Международный фестиваль-форум «Российская креативная неделя — Евразия» пройдет 2–4 ноября в конгресс-холле «Торатау» в Уфе. Его ключевой повесткой — «Россия и Евразия: от евразийского диалога к совместным проектам» — определит новую модель международного сотрудничества, в которой общие ценности, культурное многообразие и интеллектуальный потенциал становятся основой экономической кооперации. Форум впервые объединит представителей России и стран-партнеров для формирования совместных креативных продуктов, новых рынков и устойчивых экономических связей.\u003Cbr>\r\n \u003Cbr>\r\n\t  Креативная экономика становится одним из стратегических инструментов международного взаимодействия, объединяя технологии, интеллектуальный потенциал и традиционные отрасли. Евразийское пространство обладает для этого уникальной основой: общими культурными кодами, историческими и профессиональными связями, развитой образовательной инфраструктурой и многообразием национальных традиций. При этом ключевой задачей становится переход от существующей культурной близости к устойчивым экономическим партнерствам. В фокусе форума — развитие российской модели креативной экономики, в которой локальная идентичность становится конкурентным преимуществом, а международная кооперация открывает новые возможности для бизнеса, регионов и стран.\u003Cbr>\r\n \u003Cbr>\r\n\t  «Евразия — это пространство совместных идей и проектов, где культурное многообразие и общие ценности являются не только идентичностью, но и важнейшим экономическим ресурсом. Наша совместная задача заключается в создании условий, чтобы общее наследие, язык, технологии и интеллектуальный ресурс запустили конкурентоспособные креативные продукты и сформировали экономическую пользу: совместные производства, дистрибуцию, обмен компетенциями и новые рынки. Башкортостан не случайно станет первой площадкой «Российской креативной недели – Евразия». Здесь, на стыке богатейшего наследия и современных индустрий, мы формируем общее пространство диалога и приглашаем страны Евразии к соавторству»,, — отметила президент АНО «Креативная экономика» Марина Монгуш.\u003Cbr>\r\n \u003Cbr>\r\n\t  В деловой программе форума запланировано более 30 мероприятий с участием более 100 спикеров. Ожидается участие международных экспертов и представителей более 10 стран, среди которых Казахстан, Узбекистан, Армения, Турция, ОАЭ, Китай, Беларусь, Абхазия, Индия, Кыргызстан, Иран, Бразилия и Египет. Среди международных спикеров — основатель Международной недели моды в Маниле и Международного фестиваля модных фильмов Бренч Белло (Филиппины), основатель Goobird Technology и цифровой платформы для кинематографистов Hivideo Сунь Бин (Китай), директор Национального академического театра имени Габриэла Сундукяна Вардан Мкртчян (Армения), генеральный директор Freedom Events, вице-президент Freedom Finance Виктория Торгунакова (Казахстан), директор по стратегии в Африке и на Ближнем Востоке Saturn Five Consulting, советник президента Международного альянса БРИКС Натан Браун.\u003Cbr>\r\n \u003Cbr>\r\n\t  К обсуждению также присоединятся представители Администрации Президента Российской Федерации, российских федеральных и региональных органов власти, институтов развития, бизнеса, технологических компаний, медиахолдингов и креативных индустрий. Программа будет выстроена вокруг трех стратегических треков: «Креаномика Евразии — кооперация на основе ценностей», «Многонациональное наследие как ресурс креативной экономики России» и «Креативный предприниматель — соавтор будущего». Дискуссии пройдут на четырех тематических площадках — «Креаномика», «Контент», «Музыка» и «Дизайн, наследие, среда».\u003Cbr>\r\n \u003Cbr>\r\n\t  Тема главного пленарного заседания — «Россия и Евразия: объединение по ценностям». Участники обсудят формирование нового пространства международной кооперации на основе принципа «культурный суверенитет через открытость», предполагающего сохранение национальной идентичности и равноправное взаимодействие стран-партнеров при реализации совместных проектов. В центре дискуссии — объединение усилий стран Евразии для развития креативной экономики, создание условий для новых партнерств и совместного проектирования инициатив, способных превратить общее наследие в источник конкурентоспособности, развития территорий и социальных преобразований.\u003Cbr>\r\n \u003Cbr>\r\n\t  Одним из главных вызовов для евразийской креативной экономики остается переход от культурного обмена к полноценному рынку совместных продуктов. Согласно исследованиям Единого центра креативной экономики (АНО “Креативная экономика”) по Евразии, несмотря на общие культурные коды, профессиональные связи и образовательную базу, формирование такого рынка сдерживают недостаточное развитие механизмов совместного производства, оборота интеллектуальных прав и международной дистрибуции. Преодоление этих барьеров и создание новых механизмов сотрудничества позволят расширить возможности для экспорта креативных продуктов, обмена компетенциями и реализации совместных инициатив.\u003Cbr>\r\n\t Особое внимание форум уделит интеграции креативных индустрий в традиционные отрасли экономики. Дизайн, цифровые технологии, архитектура и медиа способны создавать дополнительную стоимость в промышленности, агробизнесе и туризме, одновременно повышая привлекательность территорий, качество жизни и открывая новые возможности для предпринимательства.\u003Cbr>\r\n \u003Cbr>\r\n\t  Республика Башкортостан станет первой площадкой международного фестиваля-форума «Российская креативная неделя — Евразия», объединив промышленный потенциал, многонациональное наследие и современные креативные индустрии. По данным правительства республики, валовая добавленная стоимость сектора в 2024 году превысила 61 млрд рублей, увеличившись за год примерно на 22%. К началу 2026 года в сфере работали более 9 тыс. юридических лиц и индивидуальных предпринимателей.\u003Cbr>\r\n \u003Cbr>\r\n\t  Потенциал региона демонстрируют и его креативные продукты. Так, международный успех башкирской группы AY YOLA, объединившей национальный эпос с современной музыкой, способствовал росту узнаваемости Республики за рубежом. Согласно анализу Единого центра креативной экономики (АНО “Креативная экономика”) по Евразии, Башкортостан воспринимается в зарубежных СМИ одновременно как промышленный партнер и территория самобытной современной культуры. Развитие этих направлений, наряду с кино, дизайном, гастрономией и ремеслами, создает основу для продвижения региональных брендов и расширения международного сотрудничества.\u003Cbr>\r\n \u003Cbr>\r\n\t  «Принимать такое значимое событие для нас большая честь и ответственность.Наша республика известна как один из самых креативных регионов России. В этой молодой сфере у нас трудится больше 10 тысяч предпринимателей. Мы разработали особые меры поддержки, в муниципалитетах и на уровне республики регулярно проводим «Часы креативных индустрий». В каждом городе и районе есть бизнес-шериф, который курирует это направление. Уже во второй раз в этом году будем вручать премию «Создатели» – кстати, церемонию награждения проведем именно в рамках Российской креативной недели.\u003Cbr>\r\n\t  Мы запланировали несколько тематических площадок – для тех, кто работает в IT и медиа, снимает кино и рекламу, занимается музыкой и ее продвижением, а еще для архитекторов, дизайнеров и многих других. Будет что обсудить, о чем задуматься и что посмотреть. Подчеркну, что мы ждем не только тех, кто уже занят в креативных индустриях – приглашаем всех, кому интересна эта тема. Как знать, возможно, наш форум станет для кого-то хорошим стартом», — отметил глава Республики Башкортостан Радий Хабиров.\u003Cbr>\r\n \u003Cbr>\r\n\t  Деловая программа форума объединит пленарные, стратегические и отраслевые сессии, образовательные и практические форматы. Участники не только обсудят перспективные направления международного сотрудничества, но и займутся проектированием совместных инициатив, формированием новых партнерств и поиском практических решений для развития креативной экономики стран Евразии. В фокусе — новые модели сотрудничества стран СНГ, перспективы взаимодействия с рынками Азии, Африки и Ближнего Востока, экспорт музыкального и аудиовизуального контента, развитие международных креативных альянсов и механизмов оборота интеллектуальных прав. Отдельное внимание будет уделено искусственному интеллекту и его влиянию на национальную идентичность, созданию совместных образовательных проектов, развитию территорий через дизайн, гастрономию и наследие, а также роли креативного предпринимателя в социальных преобразованиях.\u003Cbr>\r\n \u003Cbr>\r\n\t  Отдельная программа музыкального трека форума будет подготовлена совместно с Colisium — профессиональной площадкой для представителей музыкальной индустрии. 2–3 ноября музыканты, продюсеры, представители лейблов, концертных организаций и музыкального бизнеса обсудят стратегии продвижения на рынках СНГ и Азии, развитие артистического менеджмента, стримингов и международной дистрибуции. Среди ключевых тем — влияние искусственного интеллекта на музыкальное производство и авторство, этно-футуризм и нео-фолк как перспективные направления музыкального экспорта, развитие проектов с локальной идентичностью, государственная поддержка и фестивальная индустрия. Трек будет ориентирован на развитие профессионального сотрудничества, поиск партнеров и создание новых возможностей для музыкальных проектов на евразийском рынке.\u003Cbr>\r\n \u003Cbr>\r\n\t  В рамках фестиваля-форума также запланированы креативное ЭКСПО, кинопремьеры с обсуждением, лекторий по интеллектуальной собственности, специальные проекты и мероприятия фестивальной программы. А 4 ноября гостей и участников ожидает обширная культурная программа.\u003Cbr>\r\n \u003Cbr>\r\n\t Организаторами «Российской креативной недели — Евразия» выступают Единый центр креативной экономики (АНО «Креативная экономика») и Правительство Республики Башкортостан.\r\n\u003C\u002Fp>","21.10.2026",{"event":9,"creative_industries":4606,"links":9,"id":4639,"name":4640,"code":9,"sort":82,"iblock_id":348,"iblock_code":4598,"preview_picture":4641,"preview_text":4645,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":4646,"date_active_from":4646},[4607,4609,4611,4613,4615,4617,4619,4621,4623,4625,4627,4629,4631,4633,4635,4637],{"id":2487,"name":2470,"code":4509,"sort":4510,"iblock_id":329,"iblock_code":584,"preview_picture":4608,"preview_text":2488,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4512,"original_name":4513,"src":4514,"extension":131},{"id":2491,"name":2492,"code":4516,"sort":4517,"iblock_id":329,"iblock_code":584,"preview_picture":4610,"preview_text":2493,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4519,"original_name":4520,"src":4521,"extension":131},{"id":580,"name":581,"code":582,"sort":583,"iblock_id":329,"iblock_code":584,"preview_picture":4612,"preview_text":589,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":586,"original_name":587,"src":588,"extension":131},{"id":2498,"name":2478,"code":4525,"sort":950,"iblock_id":329,"iblock_code":584,"preview_picture":4614,"preview_text":2499,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4527,"original_name":4528,"src":4529,"extension":131},{"id":2502,"name":2503,"code":4531,"sort":82,"iblock_id":329,"iblock_code":584,"preview_picture":4616,"preview_text":2504,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4533,"original_name":4534,"src":4535,"extension":131},{"id":2507,"name":89,"code":4537,"sort":4538,"iblock_id":329,"iblock_code":584,"preview_picture":4618,"preview_text":2508,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4540,"original_name":4541,"src":4542,"extension":131},{"id":2511,"name":2512,"code":4544,"sort":291,"iblock_id":329,"iblock_code":584,"preview_picture":4620,"preview_text":2513,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4546,"original_name":4547,"src":4548,"extension":131},{"id":2516,"name":2483,"code":4550,"sort":4551,"iblock_id":329,"iblock_code":584,"preview_picture":4622,"preview_text":2517,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4553,"original_name":4554,"src":4555,"extension":131},{"id":2037,"name":2038,"code":2039,"sort":2040,"iblock_id":329,"iblock_code":584,"preview_picture":4624,"preview_text":2045,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2042,"original_name":2043,"src":2044,"extension":131},{"id":2522,"name":2523,"code":4559,"sort":4560,"iblock_id":329,"iblock_code":584,"preview_picture":4626,"preview_text":2524,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4562,"original_name":4563,"src":4564,"extension":131},{"id":2272,"name":2273,"code":2274,"sort":2275,"iblock_id":329,"iblock_code":584,"preview_picture":4628,"preview_text":2280,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"id":2277,"original_name":2278,"src":2279,"extension":131},{"id":2432,"name":2433,"code":2434,"sort":2337,"iblock_id":329,"iblock_code":584,"preview_picture":4630,"preview_text":2439,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2436,"original_name":2437,"src":2438,"extension":131},{"id":2531,"name":2484,"code":4570,"sort":4571,"iblock_id":329,"iblock_code":584,"preview_picture":4632,"preview_text":2532,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4573,"original_name":4574,"src":4575,"extension":131},{"id":2535,"name":2536,"code":4577,"sort":4578,"iblock_id":329,"iblock_code":584,"preview_picture":4634,"preview_text":2537,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"id":4580,"original_name":161,"src":4581,"extension":131},{"id":2540,"name":2541,"code":4583,"sort":4584,"iblock_id":329,"iblock_code":584,"preview_picture":4636,"preview_text":2542,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4586,"original_name":4587,"src":4588,"extension":131},{"id":2545,"name":2546,"code":4590,"sort":4591,"iblock_id":329,"iblock_code":584,"preview_picture":4638,"preview_text":2547,"d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аккредитация СМИ на международный фестиваль-форум «Российская креативная неделя — Евразия»",{"id":4642,"original_name":4643,"src":4644,"extension":652},305,"IMG_0288.JPG","\u002Fupload\u002Fiblock\u002F89c\u002F1gd63rp1nfqrvcs05r86s5umaoqu6a41.JPG","До 31 октября заявки принимаются от представителей российских и зарубежных СМИ, а также от авторов блогов.\u003Cbr>\r\n \u003Cbr>\r\n Как пройти аккредитацию?\u003Cbr>\r\n \u003Cbr>\r\n 1. Заполните заявку на официальном сайте фестиваля-форума и прикрепите документы: \u003Ca href=\"http:\u002F\u002Feurasia.creativityweek.ru\u002Fpress-accreditation\" target=\"_blank\">http:\u002F\u002Feurasia.creativityweek.ru\u002Fpress-accreditation\u003C\u002Fa>\u003Cbr>\r\n 2. Дождитесь письма на почту: в нём будет статус аккредитации и инструкция, как получить бейдж.\u003Cbr>\r\n \u003Cbr>\r\n Что важно знать?\u003Cbr>\r\n \u003Cbr>\r\n ➖ Какие документы нужны: представителям СМИ — пресс-карта, карточка СМИ и паспорт; блогерам и сотрудникам пресс-служб — только паспорт.\u003Cbr>\r\n ➖ С бейджем СМИ на площадке можно работать с профессиональной фото-, видео- и аудиотехникой.\u003Cbr>\r\n ➖ На каждого представителя СМИ подаётся отдельная заявка.\u003Cbr>\r\n \u003Cbr>\r\n В программе форума более 30 мероприятий и более 100 спикеров. Ждём представителей более чем 10 стран, среди них Казахстан, Узбекистан, Армения, Китай, Турция и ОАЭ. \u003Cbr>\r\n Деловая программа уже опубликована, список спикеров будет дополняться.\u003Cbr>\r\n \u003Cbr>\r\n До встречи в Уфе!\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Media accreditation is now open for Russian Creative Week — Eurasia!\u003C\u002Fb>\u003Cbr>\r\n \u003Cbr>\r\n Journalists from Russian and international media outlets, as well as bloggers, can apply for accreditation until October 31.\u003Cbr>\r\n \u003Cbr>\r\n How to apply\u003Cbr>\r\n \u003Cbr>\r\n 1. Complete the application form on the festival-forum's official website and upload the required documents: \u003Ca href=\"http:\u002F\u002Feurasia.creativityweek.ru\u002Fpress-accreditation\" target=\"_blank\">http:\u002F\u002Feurasia.creativityweek.ru\u002Fpress-accreditation\u003C\u002Fa>\u003Cbr>\r\n 2. Wait for an email confirming your accreditation status and providing instructions on where and how to collect your badge.\u003Cbr>\r\n \u003Cbr>\r\n What you need to know\u003Cbr>\r\n \u003Cbr>\r\n ➖ Required documents: Media representatives must provide a press card, information about their media outlet, and a passport. Bloggers and press office staff only need a passport.\u003Cbr>\r\n ➖ Professional equipment: Accredited media representatives are permitted to use professional photography, video, and audio equipment at the venue.\u003Cbr>\r\n ➖ Individual accreditation: A separate application is required for each media representative.\u003Cbr>\r\n \u003Cbr>\r\n The forum will feature more than 30 events and over 100 speakers, bringing together participants from more than 10 countries, including Kazakhstan, Uzbekistan, Armenia, China, Turkey, and the UAE.\u003Cbr>\r\n \u003Cbr>\r\n The business program is already available, with more speakers to be announced.\u003Cbr>\r\n \u003Cbr>\r\n See you in Ufa!\u003Cbr>","22.10.2026",{"event":9,"creative_industries":4648,"links":9,"id":4669,"name":4670,"code":9,"sort":82,"iblock_id":348,"iblock_code":4598,"preview_picture":4671,"preview_text":4675,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":116,"date_active_from":116},[4649,4651,4653,4655,4657,4659,4661,4663,4665,4667],{"id":2487,"name":2470,"code":4509,"sort":4510,"iblock_id":329,"iblock_code":584,"preview_picture":4650,"preview_text":2488,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4512,"original_name":4513,"src":4514,"extension":131},{"id":2491,"name":2492,"code":4516,"sort":4517,"iblock_id":329,"iblock_code":584,"preview_picture":4652,"preview_text":2493,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4519,"original_name":4520,"src":4521,"extension":131},{"id":580,"name":581,"code":582,"sort":583,"iblock_id":329,"iblock_code":584,"preview_picture":4654,"preview_text":589,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":586,"original_name":587,"src":588,"extension":131},{"id":2498,"name":2478,"code":4525,"sort":950,"iblock_id":329,"iblock_code":584,"preview_picture":4656,"preview_text":2499,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4527,"original_name":4528,"src":4529,"extension":131},{"id":2502,"name":2503,"code":4531,"sort":82,"iblock_id":329,"iblock_code":584,"preview_picture":4658,"preview_text":2504,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4533,"original_name":4534,"src":4535,"extension":131},{"id":2511,"name":2512,"code":4544,"sort":291,"iblock_id":329,"iblock_code":584,"preview_picture":4660,"preview_text":2513,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4546,"original_name":4547,"src":4548,"extension":131},{"id":2516,"name":2483,"code":4550,"sort":4551,"iblock_id":329,"iblock_code":584,"preview_picture":4662,"preview_text":2517,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4553,"original_name":4554,"src":4555,"extension":131},{"id":2037,"name":2038,"code":2039,"sort":2040,"iblock_id":329,"iblock_code":584,"preview_picture":4664,"preview_text":2045,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2042,"original_name":2043,"src":2044,"extension":131},{"id":2432,"name":2433,"code":2434,"sort":2337,"iblock_id":329,"iblock_code":584,"preview_picture":4666,"preview_text":2439,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2436,"original_name":2437,"src":2438,"extension":131},{"id":2535,"name":2536,"code":4577,"sort":4578,"iblock_id":329,"iblock_code":584,"preview_picture":4668,"preview_text":2537,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"id":4580,"original_name":161,"src":4581,"extension":131},6607,"Новые рынки и совместные производства: в Уфе обозначили перспективы креативной экономики Евразии",{"id":4672,"original_name":4673,"src":4674,"extension":150},724,"Российская креативная неделя - Евразия.jpg","\u002Fupload\u002Fiblock\u002F57d\u002Fqvau4lwwmk32krnsy91hx7mq5e151tac.jpg","\u003Cdiv>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>В Уфе стартовал международный фестиваль-форум «Российская креативная неделя — Евразия». Первый день был посвящён поиску новых моделей экономического взаимодействия: как объединить производственные возможности разных стран, создать совместные продукты, выстроить международную дистрибуцию и превратить национальную идентичность в конкурентное преимущество. Свои подходы представители эксперты федеральных органов власти, крупнейших компаний, институтов развития и международного экспертного сообщества. В центре внимания оказались промышленная кооперация, кино и музыка, искусственный интеллект, дизайн и продвижение региональных брендов.\u003C\u002Fb>\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Форум впервые проходит в международном формате. Главная задача — формирование устойчивых экономических связей, в которых культурное многообразие, интеллектуальные ресурсы и профессиональные компетенции стран Евразии становятся основой совместных продуктов и новых рынков.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Президент Единого центра креативной экономики Марина Монгуш поблагодарила управленческую команду Республики за высокий уровень организации Форума, а также обозначила ряд задач по развитию творческого сектора.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">«Креативная экономика – это то, что может стать для одних инструментом, а для других делом жизни. Любая картина, дизайн или сценарий – это слепок ценностей автора. И мы с вами являемся потребителями этого продукта. В России законодательно закреплены 16 направлений креативных индустрий. Те отрасли, в которых можно торговать интеллектуальным продуктом, создают ценностно ориентированную креативную экономику, – отметила Марина Монгуш. – Сегодня мы создаем необходимую инфраструктуру – законы, концепции, инструменты поддержки. Однако необходимо всё больше переходить от диалога о важности креативных индустрий к профессиональной деятельности, альянсам, которые основаны на наших ценностях, что должно привести совершенно к другому материальному результату.»\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Креативные индустрии как ресурс развития промышленности\u003C\u002Fb>\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Интеграция креативных компетенций в традиционные отрасли экономики стала одной из ключевых тем первого дня. На пленарной сессии «Ресурс объединения: кооперация креативных и традиционных отраслей» представители промышленности и технологического бизнеса рассмотрели роль дизайна, интеллектуальной собственности и цифровых решений в повышении конкурентоспособности предприятий.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Антоний Швиндт, заместитель руководителя Секретариата заместителя Председателя Правительства Российской Федерации, предложил расширить государственную поддержку промышленного дизайна, предусмотрев возможность компенсации расходов на разработку, прототипирование и внедрение решений. Для международных проектов предложено задействовать механизмы промышленной кооперации ЕАЭС. Практической основой для дальнейшей работы может стать действующая рабочая группа Ростеха по интеграции промышленного дизайна в разработки предприятий госкорпорации.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Международное измерение темы раскрыла сессия «Новая экономика соседства: креативные индустрии как инфраструктура сотрудничества стран СНГ». Генеральный директор Делового центра экономического развития СНГ Вадим Ганин предложил развивать совместные производственные цепочки с учетом отраслевых специализаций государств и продвигать национальные бренды под общей концепцией «Сделано в СНГ». В числе инициатив также прозвучало создание цифровой площадки для поиска партнёров и совместных проектов.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\tДискуссия получила практическое продолжение: представители бизнеса обозначили компании, на примере которых можно проработать выход на рынки СНГ, а Деловой центр выразил готовность подключить свои инструменты. Отдельное внимание уделили защите интеллектуальной собственности и развитию совместимых правил цифровой торговли. Директор по развитию инноваций и экосистемы RWB (Wildberries & Russ) Евгений Этин предложил проработать общие подходы к маркировке товаров, защите контента и трансграничным операциям.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Международное кино и музыка: совместное производство и новые рынки\u003C\u002Fb>\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Перспективы международного кинопроизводства рассмотрели на круглом столе «Новый евразийский сюжет на большом экране: будущее кино и анимации». Российские, китайские и казахстанские эксперты сосредоточились на развитии копродукции, национальных кинематографий и международной дистрибуции. Среди предложений — создание фонда перевода и локализации фильмов, согласование национального статуса совместных кинопроектов в странах-партнерах и развитие образовательного сотрудничества.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> Алмас Сағынұлы, заместитель Председателя Правления Корпоративного фонда «Фонд развития креативных индустрий» по программам, талантам и проектной реализации, предложил проводить международные кинопитчинги с участием продюсеров и инвесторов разных стран. Член Совета Фонда поддержки регионального кинематографа, генеральный директор продюсерского центра «Мувистарт» Дмитрий Якунин развил инициативу, предложив рассмотреть организацию системного евразийского питчинга в 2027 году. Основатель Goobird Technology и цифровой платформы для кинематографистов Hivideo Сунь Бин также предложила рассмотреть возможность содействия продвижению работ российской анимационной студии «Муха» в Китае.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\tМузыкальная программа, подготовленная совместно с международным форумом музыкальной индустрии Colisium, была посвящена экспорту музыки, развитию профессиональных связей и концертного рынка. На пленарной сессии «Евразийский музыкальный мост: стратегии интеграции и экспорта музыки и контента в СНГ и Азию» Анита Цой, народная артистка России, директор Института креативных индустрий Донского государственного технического университета, предложила пилотную программу совместного музыкального производства и продвижения артистов России, стран СНГ и Азии. Певица выразила готовность лично участвовать в таких проектах. \u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Национальная идентичность как конкурентное преимущество\u003C\u002Fb>\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Коммерческий потенциал культурного наследия стал еще одной важной темой форума. На сессии «Этно-футуризм и нео-фолк: как продать национальную идентичность глобальному рынку» музыканты и продюсеры рассмотрели возможности продвижения этнической музыки через цифровые платформы, фестивали и международные коллаборации. В числе практических примеров — проект «Этномост России» и фестиваль «Голос кочевников», использующие современные музыкальные форматы для расширения аудитории региональных исполнителей.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\tНа питчинге «Сделано в Башкортостане: место локальных брендов на креативной карте Евразии» предприниматели Республики представили проекты иностранным экспертам. В частности, основательница творческого пространства Art House, продюсер Карина Биргулиева получила предложения о возможном сотрудничестве с ближневосточными партнерами и организации показов фильма проекта в Стамбуле.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Международный потенциал национального дизайна рассмотрели на сессии «Дизайн как язык креативной экономики и инструмент международной кооперации». В дискуссии приняли участие президент Союза дизайнеров России Виталий Ставицкий, президент Ассоциации брендинговых компаний России Анна Луканина и бизнесвумен, дизайнер интерьеров и основательница Cinmar Design, сооснователь Ассоциации профессиональных дизайнеров интерьеров Фарида Абдулла Камбар Аль Авади из ОАЭ.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\tПрактическим воплощением этой повестки стала фестивальная программа. На площадке состоялся модный показ башкирских брендов, представивший современное прочтение национальных мотивов в одежде и дизайне. Также работал «Зур-базар» — пространство локальных брендов и креативных предпринимателей, где гости могли познакомиться с продукцией производителей Башкортостана. Эти форматы продемонстрировали, как культурная идентичность региона находит отражение в современных потребительских продуктах.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Технологии и социальные эффекты креативной экономики\u003C\u002Fb>\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Развитие искусственного интеллекта, цифрового контента и новых профессиональных компетенций также вошло в программу первого дня. На круглом столе «Единая нейросеть смыслов: как живёт и что транслирует генеративный ИИ о Евразийском пространстве?» эксперты рассмотрели качество данных для обучения нейросетей, цифровое представление национальных языков и культурного наследия. В Башкортостане уже ведется подготовка языковых данных для применения в технологиях ИИ.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\tНа сессии «Искусственный интеллект и генеративная музыка: соавтор или угроза классическому авторству?» представители музыкальных сервисов поделились подходами к защите авторов и маркировке ИИ-контента. КИОН Музыка представила опыт отдельного чарта без полностью сгенерированных композиций, а TopHit — практику маркировки музыкальных записей с существенным участием искусственного интеллекта.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Социальные эффекты креативной экономики рассмотрели на пленарной сессии «Креативная экономика = инклюзивная экономика. Креативный бизнес и ответственность за качество жизни человека». Президент Союза дизайнеров России Виталий Ставицкий предложил внедрять принципы инклюзивного проектирования в подготовку специалистов. Каринэ Хабирова, председатель попечительских советов благотворительных фондов «Территория счастья», «Уфимский хоспис» и «Воскресенский собор», обозначила необходимость разработки методики оценки социального эффекта креативных проектов. Программный директор «Российской креативной недели» Наталья Кочеткова сообщила, что Единый центр креативной экономики уже работает над соответствующей моделью.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Первый день форума обозначил конкретные направления дальнейшей кооперации стран Евразии: совместное производство, международное продвижение креативных продуктов, развитие цифровой инфраструктуры и поддержку регионального предпринимательства. Часть инициатив опирается на действующие механизмы и опыт бизнеса, другие требуют дальнейшей проработки с участием потенциальных партнёров. Их реализация может расширить возможности выхода креативных индустрий на новые рынки и укрепить экономические связи стран-партнёров.\u003C\u002Fspan>\u003Cbr>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cbr>\r\n\t Организаторами «Российской креативной недели — Евразия» выступают Единый центр креативной экономики (АНО «Креативная экономика») и Правительство Республики Башкортостан.\u003Cbr>\r\n\t\u003Cp>\r\n\t\u003C\u002Fp>\r\n \u003C\u002Fspan>\u003Cspan style=\"font-family: Times New Roman, Times;\">\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>New Markets and Joint Productions: Ufa Outlines the Prospects of the Eurasian Creative Economy\u003C\u002Fb> \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe international festival-forum “Russian Creative Week – Eurasia” has opened in Ufa. The first day was devoted to the search for new models of economic cooperation: how to combine the production capacities of different countries, create joint products, build international distribution and turn national identity into a competitive advantage. Representatives of federal authorities, leading companies, development institutions and the international expert community presented their approaches. The discussions focused on industrial cooperation, film and music, artificial intelligence, design and the promotion of regional brands. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tFor the first time, the forum is being held in an international format. Its main goal is to build sustainable economic ties in which the cultural diversity, intellectual resources and professional expertise of the Eurasian countries become the foundation for joint products and new markets. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe President of the Unified Center for Creative Economy, Marina Mongush, thanked the Republic’s management team for the high level of organization of the Forum and outlined a number of tasks for the development of the creative sector. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\t“The creative economy is something that can be a tool for some and a life’s work for others. Every painting, design or script is an imprint of the author’s values, and we are the consumers of that product. Russia has 16 creative industry sectors enshrined in law. The industries in which intellectual products can be traded create a value-driven creative economy,” said Marina Mongush. “Today we are building the necessary infrastructure: laws, concepts and support tools. However, we need to move further and further from discussing the importance of the creative industries to professional activity and to alliances based on our shared values, which should lead to a completely different material result.” \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Ch1>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Creative Industries as a Resource for Industrial Development\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh1>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tIntegrating creative competencies into traditional sectors of the economy was one of the key topics of the first day. At the plenary session “A Resource for Unity: Cooperation Between Creative and Traditional Industries,” representatives of industry and technology business examined the role of design, intellectual property and digital solutions in improving enterprise competitiveness. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tAntony Shvindt, Deputy Head of the Secretariat of the Deputy Prime Minister of the Russian Federation, proposed expanding state support for industrial design by providing for the possible reimbursement of costs for development, prototyping and implementation of solutions. For international projects, he proposed using the EAEU’s industrial cooperation mechanisms. The existing Rostec working group on integrating industrial design into the products of the state corporation’s enterprises could serve as a practical basis for further work. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe international dimension of the topic was explored at the session “The New Neighborhood Economy: Creative Industries as Infrastructure for CIS Cooperation.” Vadim Ganin, Director General of the CIS Business Center for Economic Development, proposed developing joint production chains that take into account the sectoral specializations of individual states and promoting national brands under the common concept “Made in the CIS.” Among the initiatives voiced was also the creation of a digital platform for finding partners and joint projects. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe discussion was followed by practical steps: business representatives named companies that could serve as test cases for entering CIS markets, and the Business Center expressed its readiness to make its tools available. Particular attention was paid to intellectual property protection and the development of compatible rules for digital trade. Evgeny Etin, Director for Innovation and Ecosystem Development at RWB (Wildberries & Russ), proposed working out common approaches to product labeling, content protection and cross-border transactions. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Ch1>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>International Film and Music: Co-Production and New Markets\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh1>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe prospects for international film production were discussed at the round table “A New Eurasian Story on the Big Screen: The Future of Film and Animation.” Russian, Chinese and Kazakh experts focused on the development of co-production, national cinemas and international distribution. Proposals included establishing a film translation and localization fund, agreeing on the national status of joint film projects in partner countries, and developing educational cooperation. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tAlmas Sagynuly, Deputy Chairman of the Management Board of the Creative Industries Development Fund (corporate foundation) for programs, talent and project implementation, proposed holding international film pitching sessions with the participation of producers and investors from different countries. Dmitry Yakunin, member of the Board of the Regional Cinema Support Fund and CEO of the Movistart production center, built on this initiative by suggesting that a systematic Eurasian pitching event be considered for 2027. Sun Bin, founder of Goobird Technology and the Hivideo digital platform for filmmakers, also suggested exploring ways to help promote the works of the Russian animation studio Mukha in China. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe music program, prepared jointly with Colisium, the international music industry forum, focused on music export, the development of professional connections and the live music market. At the plenary session “The Eurasian Music Bridge: Strategies for Integrating and Exporting Music and Content in the CIS and Asia,” Anita Tsoy, People’s Artist of Russia and Director of the Institute of Creative Industries at Don State Technical University, proposed a pilot program for joint music production and promotion of artists from Russia, the CIS countries and Asia. The singer expressed her readiness to take part in such projects personally. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Ch1>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>National Identity as a Competitive Advantage\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh1>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe commercial potential of cultural heritage was another important topic of the forum. At the session “Ethno-Futurism and Neo-Folk: How to Sell National Identity to the Global Market,” musicians and producers explored ways of promoting ethnic music through digital platforms, festivals and international collaborations. Practical examples included the “Ethnobridge of Russia” project and the “Voice of Nomads” festival, which use modern musical formats to expand the audience of regional performers. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tAt the pitch session “Made in Bashkortostan: The Place of Local Brands on the Creative Map of Eurasia,” entrepreneurs from the Republic presented their projects to foreign experts. In particular, Karina Birgulieva, producer and founder of the Art House creative space, received proposals for possible cooperation with partners from the Middle East and for screenings of her project’s film in Istanbul. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe international potential of national design was examined at the session “Design as the Language of the Creative Economy and a Tool for International Cooperation.” The discussion featured Vitaly Stavitsky, President of the Union of Designers of Russia; Anna Lukanina, President of the Association of Branding Companies of Russia; and Farida Abdulla Kambar Al Awadi from the UAE, a businesswoman, interior designer, founder of Cinmar Design and co-founder of the Association of Professional Interior Designers. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe festival program offered a practical embodiment of this agenda. A fashion show of Bashkir brands presented a contemporary take on national motifs in clothing and design. The “Zur Bazaar” was also open, a space for local brands and creative entrepreneurs where guests could get acquainted with products made in Bashkortostan. These formats demonstrated how the region’s cultural identity is reflected in modern consumer products. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Ch1>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Technology and the Social Impact of the Creative Economy\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh1>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe development of artificial intelligence, digital content and new professional competencies was also part of the first-day program. At the round table “A Single Neural Network of Meanings: How Does Generative AI Live, and What Does It Convey About the Eurasian Space?”, experts examined the quality of training data for neural networks and the digital representation of national languages and cultural heritage. Bashkortostan is already preparing language datasets for use in AI technologies. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tAt the session “Artificial Intelligence and Generative Music: Co-Author or Threat to Classical Authorship?”, representatives of music services shared their approaches to protecting authors and labeling AI-generated content. KION Music presented its experience with a separate chart that excludes fully generated tracks, while TopHit described its practice of labeling recordings with substantial AI involvement. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe social effects of the creative economy were discussed at the plenary session “Creative Economy = Inclusive Economy: Creative Business and Responsibility for Quality of Life.” Vitaly Stavitsky, President of the Union of Designers of Russia, proposed introducing the principles of inclusive design into professional training. Karine Khabirova, Chair of the boards of trustees of the charitable foundations “Territory of Happiness,” “Ufa Hospice” and “Voskresensky Cathedral,” noted the need to develop a methodology for assessing the social impact of creative projects. Natalia Kochetkova, Program Director of Russian Creative Week, said that the Unified Center for Creative Economy is already working on such a model. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\tThe first day of the forum identified specific areas for further cooperation among the Eurasian countries: joint production, international promotion of creative products, development of digital infrastructure, and support for regional entrepreneurship. Some of the initiatives build on existing mechanisms and business experience, while others require further elaboration with the participation of potential partners. Their implementation could expand opportunities for the creative industries to enter new markets and strengthen economic ties between partner countries. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\t“Russian Creative Week – Eurasia” is organized by the Unified Center for Creative Economy (ANO “Creative Economy”) and the Government of the Republic of Bashkortostan. \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003Cp>\r\n \u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\"> \u003C\u002Fspan>\r\n\t\u003C\u002Fp>\r\n \u003C\u002Fspan>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\r\n\t\u003Cp>\r\n \u003Cbr>\r\n\t\u003C\u002Fp>\r\n \u003C\u002Fspan>\r\n\u003C\u002Fdiv>\r\n \u003Cbr>",{"event":9,"creative_industries":4677,"links":9,"id":4698,"name":4699,"code":9,"sort":82,"iblock_id":348,"iblock_code":4598,"preview_picture":4700,"preview_text":4705,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":4706,"date_active_from":4706},[4678,4680,4682,4684,4686,4688,4690,4692,4694,4696],{"id":2487,"name":2470,"code":4509,"sort":4510,"iblock_id":329,"iblock_code":584,"preview_picture":4679,"preview_text":2488,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4512,"original_name":4513,"src":4514,"extension":131},{"id":2491,"name":2492,"code":4516,"sort":4517,"iblock_id":329,"iblock_code":584,"preview_picture":4681,"preview_text":2493,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4519,"original_name":4520,"src":4521,"extension":131},{"id":580,"name":581,"code":582,"sort":583,"iblock_id":329,"iblock_code":584,"preview_picture":4683,"preview_text":589,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":586,"original_name":587,"src":588,"extension":131},{"id":2498,"name":2478,"code":4525,"sort":950,"iblock_id":329,"iblock_code":584,"preview_picture":4685,"preview_text":2499,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4527,"original_name":4528,"src":4529,"extension":131},{"id":2502,"name":2503,"code":4531,"sort":82,"iblock_id":329,"iblock_code":584,"preview_picture":4687,"preview_text":2504,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4533,"original_name":4534,"src":4535,"extension":131},{"id":2511,"name":2512,"code":4544,"sort":291,"iblock_id":329,"iblock_code":584,"preview_picture":4689,"preview_text":2513,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4546,"original_name":4547,"src":4548,"extension":131},{"id":2516,"name":2483,"code":4550,"sort":4551,"iblock_id":329,"iblock_code":584,"preview_picture":4691,"preview_text":2517,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":4553,"original_name":4554,"src":4555,"extension":131},{"id":2037,"name":2038,"code":2039,"sort":2040,"iblock_id":329,"iblock_code":584,"preview_picture":4693,"preview_text":2045,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2042,"original_name":2043,"src":2044,"extension":131},{"id":2432,"name":2433,"code":2434,"sort":2337,"iblock_id":329,"iblock_code":584,"preview_picture":4695,"preview_text":2439,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":590,"date_active_from":590},{"id":2436,"original_name":2437,"src":2438,"extension":131},{"id":2535,"name":2536,"code":4577,"sort":4578,"iblock_id":329,"iblock_code":584,"preview_picture":4697,"preview_text":2537,"detail_picture":9,"detail_text":9,"detail_page_url":9,"list_page_url":9,"active_from":9,"date_active_from":9},{"id":4580,"original_name":161,"src":4581,"extension":131},6609,"На форуме в Уфе поддержали инициативу создания Евразийского альянса креативных индустрий",{"id":4701,"original_name":4702,"src":4703,"extension":4704},725,"IMG_1438.WEBP","\u002Fupload\u002Fiblock\u002F7a8\u002Fjt9ogb3g7e4ls3lbyec5835yw61pstnf.WEBP","WEBP","\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Участники пленарного заседания форума в Уфе поддержали идею закрепить за городом роль площадки для совместных решений и приступить к проработке евразийского альянса креативных индустрий.\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Креативный продукт все чаще становится языком международной кооперации. Влияние одной компьютерной игры порой превосходит эффект от театральной постановки, а общие ценности помогают договариваться о совместных проектах. Как совместить рост креативной экономики с ценностными ориентирами, где брать капитал для общих проектов, как защитить права на идеи и почему центром такой кооперации может стать Уфа, обсудили участники пленарного заседания «Россия и Евразия: объединение по ценностям». Заседание прошло 3 ноября в рамках международного фестиваля-форума «Российская креативная неделя — Евразия» в Уфе. В обсуждении участвовали представители федеральной и региональной власти, международных организаций, культуры и бизнеса.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n \u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Ценности должны лежать в основе экономического развития страны\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Пленарное заседание открылось обращением заместителя Председателя Правительства России Александра Новака, которое зачитала президент Единого центра креативной экономики Марина Монгуш. Со-модератором заседания выступил Дмитрий Озман, президент Forbes Club Russia, директор по развитию Forbes Russia.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n «Дизайн, архитектура, медиа, цифровые технологии повышают конкурентоспособность и помогают выходить на новые рынки. На стыке творчества и производства сегодня рождаются решения, которые формируют экономику будущего», — говорится в обращении Александра Новака.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Продолжая пленарное заседание, Марина Монгуш подчеркнула, что за последние шесть лет в России сформировалась собственная модель развития креативной экономики. Принят профильный закон, законодательно закреплены 16 направлений креативных индустрий, сформирована система федеральных и региональных институтов поддержки. При этом российская модель отличается распределённым характером: креативные индустрии развиваются не только в крупных городах, но и на малых территориях.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«В России креативная экономика прежде всего распределённая. Мы говорим о том, что она концентрируется не только в мегаполисах, что для нас важно развивать креативную экономику в малых городах, даже в сельских поселениях», — отметила Марина Монгуш.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">По её словам, следующий этап развития требует более широкого взгляда на креативную экономику. Помимо финансовых показателей необходимо учитывать ценности, которые транслируют креативные продукты, их влияние на общество и развитие территорий. При этом творческие компетенции должны усиливать традиционные отрасли — промышленность, сельское хозяйство и туризм, а также становиться инструментом международной кооперации. Сегодня креативные индустрии обеспечивают 4,2% ВВП России, а национальная цель предусматривает увеличение их доли до 6%.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n Как ценности превращаются из инициативы в рабочий инструмент, объяснил Александр Журавский, заместитель начальника Управления Президента РФ по общественным проектам.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«В преамбуле указа о национальных целях развития сформулировано, что все цели базируются на традиционных духовно-нравственных ценностях. Это означает, что все государственные инвестиции осуществляются в соответствии с ними. Это перестает быть инициативой, когда мы смотрим на показатели, которыми оценивается достижение национальных целей», — отметил он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Среди 17 ценностей Александр Журавский назвал жизнь, достоинство, справедливость, служение Отечеству, семью и труд. Различия в понимании этих категорий, по его оценке, объясняют постоянную конфликтность в отношениях с Западом, тогда как новый миропорядок складывается из стран, которые разделяют традиционные ценности: ШОС БРИКС, Евразийское сообщество. Для креативного бизнеса отсюда следует практический вывод.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Креативный продукт должен опираться на традиционные ценности. Сегодня он вынужден на них опираться, иначе его не поймут в сообществе стран, которые эти ценности разделяют», — подчеркнул Александр Журавский.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Ценностный код хорошо виден в самом продукте. В российском кино и анимации это коллективные сюжеты, в западной культуре ставка на личное достижение, в японской архитектуре и мультфильмах единение с природой. Понимая ценности партнеров, бизнес выбирает продукт, который будет понят и востребован.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n \u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Точка сборки\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Евразийская кооперация нуждается в месте, где ее участники могут встречаться регулярно. Глава Республики Башкортостан Радий Хабиров предложил рассматривать в этой роли Уфу и Башкортостан.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Мы всегда хотели позиционировать себя как сердце Евразии, носителей уникального сосредоточения культур Европы и Азии. У нас можно встать одной ногой в Европе, а другой в Азии», — сказал он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Материальной основой такой площадки может стать Евразийский музей кочевых цивилизаций.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Мы хотим завершить проект в течение ближайших двух лет. Возможно, музей станет точкой сборки интересных креативных идей, интересов евразийского штаба креативной индустрии», — пояснил Радий Хабиров.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Второй повод для встречи — саммит ШОС, который в 2028 году примет Уфа.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Саммит ШОС это, как правило, — не просто встреча глав государств, а большой перечень тематических событий. Можно было бы вместе с МИД отработать встречу, посвященную развитию креативных индустрий в этих странах», — предложил Глава Республики Башкортостан.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Хабиров подчеркнул, что Башкортостан готов стать постоянной площадкой для объединения креативных сообществ России и стран Евразии. Регион намерен создавать условия для реализации совместных проектов и укрепления международных связей, закрепляя за Уфой роль одного из центров евразийского сотрудничества.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Инфраструктурой за рубежом могут стать Русские дома. Инициатива расширения их роли в развитии креативных индустрий возникла в ходе работы круглого стола форума. Алексей Клещев, заместитель руководителя Россотрудничества, видит в них место, где иностранный гость знакомится с Россией как со страной современных отраслей.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Придя в Русский дом, человек должен увидеть, что Россия для него страна возможностей. Даже страны, которые только поднялись над сельскохозяйственным уровнем развития, хотят в космос, в атомную энергетику, в цифровые технологии и искусственный интеллект. Никому не надо доказывать, что мы лидеры в атомной отрасли. Когда наши американские партнеры говорят, что открыли “госуслуги”, мы улыбаемся и пожимаем плечами. Передовая страна видна сразу», — отметил Клещев.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Русские дома могли бы взять на себя новую функцию и объединять международные креативные команды с российскими. Многие иностранные компании и так работают с русскими разработчиками и дизайнерами, а такая площадка помогла бы оформить это сотрудничество.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\"> Капитал и защита идей\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n Главный барьер для креативных команд, по оценке Нейтана Э. Брауна, стратегического советника президента Международного альянса БРИКС по вопросам интеграции цифровой связи, искусственного интеллекта и кибербезопасности, лежит в области финансов.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Проблема не в продукте и не в рынке. На рост креативной индустрии в первую очередь влияет финансовая поддержка. В технологическом секторе собрать несколько миллионов долларов в Калифорнии несложно. Для креативных индустрий таких возможностей нет», — заявил он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">В качестве решения Нейтан Э. Браун назвал суверенные фонды.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Сегодня суверенные фонды располагают примерно 12 триллионами долларов. Если направить в креативные индустрии всего 0,01% такого бюджета, это уже около миллиарда долларов. Через банки и институты развития проекты получат поддержку с наименьшим риском», — пояснил он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Отдельный механизм привлечения капитала, который позволит оценить влияние креативных индустрий на ВВП, должен появиться в январе 2027 года. Но кроме капитала нужна организация, которая объединит участников.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Многие представители креативной индустрии работают по отдельности. Нужно создать институт, в который сможет вступить каждый, кто задействован в этой сфере. Самая большая возможность — облегчить интеграцию глобальных креативных сообществ, с уважением к культуре каждой страны», — подчеркнул Нейтан Э. Браун.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n Интеллектуальная собственность в этой схеме играет роль и актива, и основы доверия между партнерами. Ирина Яковлева, заместитель председателя ООГО «Российский центр оборота прав на результаты творческой деятельности», сослалась на исследование ВОИС: за 15 лет инвестиции в нематериальные активы выросли втрое по сравнению с материальными.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Предприниматели, в том числе зарубежные, начинают воспринимать интеллектуальную собственность как основной экономический актив. Права нужно фиксировать и регистрировать до того, как продукт выходит в публичное пространство», — отметила она.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Самый частый пример ошибки, по ее наблюдениям, — команды, которые создают мультфильм, не разобравшись с правами сценариста, режиссера, персонажей и музыки. В международных проектах, по ее словам, участникам стоит заранее договориться о нескольких вещах.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Нужно определить, какая интеллектуальная собственность была у каждой команды до проекта, какая будет создана в процессе, как распределяются права и доход, какая юрисдикция действует при споре и что происходит при выходе из проекта», — перечислила Ирина Яковлева.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Среди инструментов она назвала евразийский товарный знак, цифровую фиксацию прав и залог интеллектуальной собственности при кредитовании.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Защита прав особенно важна для производства. Скульптор Даши Намдаков рассказал, как приехал в китайскую мастерскую, где его уже ждали отлитые копии его работ. По его наблюдению, китайские коллеги с самого начала мыслят глобально.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«То, что мы придумали, нужно защищать юридическими правами. А у нас есть некие шоры: мы делаем продукт для себя, в лучшем случае для постсоветского пространства. Китайцы с первого дня делают продукт для всего мира», — сказал Намдаков.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Участники отметили, что за Уралом нет производственной базы для арт-индустрии и российские скульпторы и художники вынуждены размещать заказы за рубежом. Идея создать такой центр в Башкортостане нашла поддержку.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Народ здесь очень талантливый, он может все, особенно в креативной индустрии, руками. Сегодня с утра я был в музее “Золото сарматов”: глубина истории такова, что здесь все закономерно может произойти, и надо делать», — отметил Даши Намдаков.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n \u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Культура как инфраструктура\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Вардан Мкртчян, директор Национального академического театра имени Габриэла Сундукяна (Армения), описал проблему на примере театров.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«У нас есть исторические связи, профессиональные отношения, общий театральный опыт. Но мы пока не создали практическую инфраструктуру, которая превратила бы эти связи в непрерывное творческое и экономическое сотрудничество. Во многих случаях все зависит от инициативы конкретного руководителя театра или режиссера», — сказал он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n Вардан Мкртчян предложил пять шагов: единую цифровую платформу театров Евразии, фонд совместных постановок, программы профессионального обмена, региональные театральные резиденции и международный театральный рынок.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Фонд совместных постановок — один из наиболее важных механизмов. Каждая сторона участвует не только в творческом процессе, но и несет финансовую ответственность, продвигает продукт и участвует в распределении доходов. Это снизит нагрузку на каждый театр и создаст новый рынок культурного продукта», — пояснил Мкртчян.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Формулу следующего этапа он свел к формуле: «Совместно создавать, совместно производить, совместно продвигать и совместно зарабатывать. Тогда культурное сотрудничество перестанет быть исключительно сферой дипломатических или символических отношений и станет реальной креативной экономикой».\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Основа таких партнерств, по словам Ее Превосходительства Фариды Абдулла Камбар Аль Авади, бизнесвумен, дизайнера интерьеров, основательницы Cinmar Design и сооснователя Ассоциации профессиональных дизайнеров интерьеров, доверие.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Мы собрались не для соревнования. Наоборот, мы должны дополнять друг друга. Когда мы соединяем партнеров и выходим на новый рынок, прежде всего нужно построить отношения доверия и уважения. Знание партнера делает выход на его рынок проще. Я никогда не приеду в другую страну, пока не узнаю ее культуру: что людям нравится, что не нравится и что может их обидеть. Чем больше я знаю о стороне партнера, тем легче мне зайти на рынок и тем проще понять, где мы не будем конкурировать», — подчеркнула Аль Авади.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Для развития такого сотрудничества она предложила создать международную платформу, которая объединит дизайнеров и производителей стран Евразии, позволит им представлять свои продукты зарубежной аудитории, обмениваться опытом и находить партнеров для совместных проектов. Отдельное внимание Аль Авади предложила уделить привлечению инвестиций и поддержке талантливых авторов.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«В современном мире невозможно заставить новое поколение жить жизнью наших бабушек и прабабушек. Но текстуры и узоры из их мира можно использовать в современном концепте. При этом, язык и культура остаются предметом гордости при выходе на любой рынок. Мы не должны позволять заменить нашу культуру», — добавила Ее Превосходительство Фарида Абдулла Камбар Аль Авади.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Выйти за привычные рамки предложил Даур Кове, министр культуры Республики Абхазия. По его мнению, культурное наследие должно становиться основой современных продуктов, создавать рабочие места и открывать новые возможности для предпринимательства.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Среди перспективных направлений российско-абхазского сотрудничества он выделил совместное производство кино, анимации и музыки, развитие гастрономических брендов и культурного туризма. Вместо разовых мероприятий Кове предложил формировать постоянные международные проектные команды, подчеркнув, что креативная кооперация не должна ограничиваться рамками отдельных объединений и географических союзов.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Личная договоренность двух людей о проекте нередко открывает дорогу там, где официальное обращение остается без ответа», — отметил Даур Кове.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Пример масштабного евразийского бренда привел Асхат Акибаев, автор и основатель Всемирных игр кочевников.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«В мире около 200 олимпийских видов спорта и более 10 тысяч традиционных, и для них нет платформы. Каждый год теряется около сотни языков, а с ними культура, быт и традиции. Наши Игры родились из двух чувств: несправедливости и потери», — объяснил он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Эффект для Кыргызстана вышел за пределы спорта.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Раньше, когда говорили “Кыргызстан”, нас путали с Курдистаном или Казахстаном. Теперь создан бренд, и в мировых турагентствах задают два вопроса: когда начнутся игры и когда будут продаваться билеты», — отметил Асхат Акибаев.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Государственную поддержку таких проектов он считает обязательной. Каждой стране, по его мнению, нужны свои площадки: игры степей, кавказские или африканские традиционные игры. Участники заседания сошлись на том, что у региональных продуктов, от кумыса до ремесел, есть потенциал бренда, хотя упаковка у многих требует доработки.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cb>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\"> Команда важнее идеи\u003C\u002Fspan>\u003C\u002Fb>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Что нужно учитывать тем, кто выходит в креативные индустрии, описал Валерий Федоров, генеральный директор ВЦИОМ.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Чтобы не потерять деньги, а приумножить их, культурный продукт должен учитывать локальную идентичность. Она живет в языке, в памяти, в традициях людей. Ошибка в интерпретации может стоить слишком дорого», — сказал он.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">При этом и продукт другой культуры тоже может стать своим.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">«Это не новый горизонт для России: мы тысячу лет развиваемся как многонациональная держава и черпаем в этом силу. Задача креативной кооперации — найти то, что в другой культуре станет близким нашим людям, и на этой основе создать новый продукт. Нужно учиться играть вдолгую и инвестировать не столько в идеи, сколько в саму команду. Идея может не взлететь: бизнес — это всегда риск. Но если вы собрали по-настоящему сильную команду, она найдет другую идею, которая принесет успех», — отметил Валерий Федоров.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">По итогам заседания участники поддержали идею закрепить за Уфой роль площадки для проектирования совместных решений в развитии креативной экономики на евразийском пространстве и приступить к проработке евразийского альянса креативных индустрий. Среди направлений, которые предложено проработать, были образовательные программы на базе научно-образовательного центра республики, правовая и инвестиционная поддержка совместных проектов, производственная база для арт-индустрии и креативный туризм.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n Креативная экономика, как отметили организаторы, остается экономикой людей и создателей продукта. Она помогает удерживать связи между странами там, где одних культурных обменов недостаточно. Сроки и форму этой работы определит дальнейшее взаимодействие участников, но направление уже понятно.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">Организаторами «Российской креативной недели — Евразия» выступают Единый центр креативной экономики (АНО «Креативная экономика») и Правительство Республики Башкортостан. \u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Ch1>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\u003Cb>Participants at Ufa Festival-Forum Back Proposal to Establish Eurasian Alliance of Creative Industries\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh1>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\u003Cb>Participants in a plenary session in Ufa supported the proposal to establish the city as a platform for developing joint initiatives and to begin exploring the creation of a Eurasian Alliance of Creative Industries.\u003C\u002Fb>\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tCreative products are increasingly becoming a language of international cooperation. A single video game can sometimes have a greater impact than a theatrical production, while shared values can help countries reach agreements on joint projects. How can the growth of the creative economy be reconciled with cultural values? Where can funding for international projects be found? How should intellectual property be protected, and why could Ufa become a centre for such cooperation?\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">These questions were discussed at the plenary session \"Russia and Eurasia: United by Shared Values,\" held on November 3 as part of the international festival-forum Russian Creative Week — Eurasia in Ufa, Russia. The discussion brought together representatives of federal and regional authorities, international organisations, cultural institutions and businesses.\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Ch2>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\u003Cb>Values Must Underpin a Country's Economic Development\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fh2>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tThe plenary session opened with a message from Russian Deputy Prime Minister Alexander Novak, read aloud by Marina Mongush, President of the Unified Centre for Creative Economy.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\"Design, architecture, media and digital technologies enhance competitiveness and help businesses enter new markets. Today, solutions that will shape the economy of the future are emerging at the intersection of creativity and manufacturing,\" Novak said in his message.\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tContinuing the discussion, Marina Mongush emphasised that Russia had developed its own model of creative economy growth over the past six years. The country has adopted dedicated legislation, officially recognised 16 sectors of the creative industries, and established a system of federal and regional support institutions.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tThe Russian model is also distinguished by its decentralised nature: creative industries are developing not only in major cities but also in smaller communities.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"In Russia, the creative economy is, above all, decentralised. We are talking about an economy that is not concentrated exclusively in major metropolitan areas. For us, it is important to develop the creative economy in small towns and even rural communities,\" Mongush said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAccording to her, the next stage of development requires a broader understanding of the creative economy. Beyond financial indicators, it is essential to consider the values conveyed by creative products, their impact on society and their contribution to regional development.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tCreative expertise should also strengthen traditional sectors, including manufacturing, agriculture and tourism, while serving as a tool for international cooperation. Creative industries currently account for 4.2% of Russia's GDP, with a national target to increase their share to 6%.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAlexander Zhuravsky, Deputy Head of the Presidential Directorate for Social Projects, explained how values can be translated from general principles into practical policy instruments.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"The preamble to the decree on national development goals states that all these goals are based on traditional spiritual and moral values. This means that all government investments are made in accordance with these values. They cease to be merely an initiative when we look at the indicators used to assess progress towards national goals,\" he said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAmong the 17 values, Zhuravsky highlighted life, dignity, justice, service to the Fatherland, family and work. In his assessment, differences in how these concepts are understood help explain persistent tensions in relations with the West, while a new international order is emerging among countries that share traditional values, including those associated with the SCO, BRICS and the wider Eurasian community.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tHe also drew a practical conclusion for creative businesses.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"Creative products must be rooted in traditional values. Today, they have to reflect these values; otherwise, they will not be understood by communities of countries that share them,\" Zhuravsky stressed.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tCultural values are often reflected in creative products themselves. Russian cinema and animation frequently feature collective narratives, Western cultural products often emphasise individual achievement, while Japanese architecture and animation highlight harmony with nature. Understanding the values of international partners helps businesses develop products that resonate with their target audiences.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Ufa as a Hub for Eurasian Cooperation\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tEurasian cooperation needs a place where participants can meet regularly. Radiy Khabirov, Head of the Republic of Bashkortostan, proposed positioning Ufa and Bashkortostan as such a hub.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"We have always wanted to position ourselves as the heart of Eurasia, a place where the cultures of Europe and Asia come together in a unique way. Here, you can stand with one foot in Europe and the other in Asia,\" he said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tThe Eurasian Museum of Nomadic Civilisations could provide a physical foundation for this platform.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"We want to complete the project within the next two years. Perhaps the museum will become a gathering point for creative ideas and for the interests of a Eurasian creative industries hub,\" Khabirov explained.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAnother opportunity for international engagement will be the Shanghai Cooperation Organisation (SCO) summit, which Ufa is scheduled to host in 2028.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"An SCO summit is generally not just a meeting of heads of state but also a wide range of thematic events. Together with the Ministry of Foreign Affairs, we could explore organising a meeting dedicated to the development of creative industries in these countries,\" the Head of Bashkortostan proposed.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tKhabirov emphasised that Bashkortostan is ready to become a permanent platform connecting creative communities from Russia and across Eurasia. The region intends to create conditions for joint projects and strengthen international ties, establishing Ufa as one of the centres of Eurasian cooperation.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAbroad, the network of Russian Houses could provide supporting infrastructure. A proposal to expand their role in the development of creative industries emerged during a roundtable discussion at the festival-forum.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAlexey Kleshchev, Deputy Head of Rossotrudnichestvo, sees Russian Houses as places where international visitors can discover Russia as a country of modern industries and technological opportunities.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"When someone visits a Russian House, they should see that Russia is a country of opportunities. Even countries that have only recently moved beyond an agriculture-based level of development aspire to work in space exploration, nuclear energy, digital technologies and artificial intelligence. Nobody needs to be convinced that we are leaders in the nuclear industry. When our American partners say they have launched something like Gosuslugi, our digital public services platform, we smile and shrug. An advanced country is immediately recognisable,\" Kleshchev said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tRussian Houses could take on an additional role by connecting international creative teams with Russian partners. Many foreign companies already work with Russian developers and designers, and these platforms could help turn existing contacts into more structured cooperation.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: Times New Roman, Times; font-size: 12pt;\">\u003Cb>Investment and Intellectual Property Protection\u003C\u002Fb>\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAccording to Nathan E. Browne, Strategic Advisor to the President of the International BRICS Alliance on Digital Connectivity, Artificial Intelligence and Cybersecurity Integration, the main barrier facing creative teams is access to finance.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"The problem is not the product or the market. Financial support is the primary factor influencing the growth of the creative industries. In the technology sector, raising several million dollars in California is not particularly difficult. The creative industries do not have the same opportunities,\" he said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tBrowne identified sovereign wealth funds as a potential source of financing.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"Today, sovereign wealth funds hold approximately $12 trillion. If just 0.01% of these resources were directed towards the creative industries, that would already amount to around a billion dollars. Through banks and development institutions, projects could receive support with lower risks,\" he explained.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tA separate capital-raising mechanism, designed to help assess the creative industries' contribution to GDP, is expected to emerge in January 2027. However, alongside funding, the sector also needs an institution capable of bringing its participants together.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"Many people in the creative industries work independently of one another. We need to create an institution that anyone involved in this field can join. The greatest opportunity lies in making it easier to integrate creative communities globally while respecting the culture of every country,\" Browne emphasised.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tIntellectual property plays a dual role in this model: it is both an economic asset and a foundation for trust between partners.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tIrina Yakovleva, Deputy Chair of the Russian Centre for the Circulation of Rights to Creative Works, referred to research by the World Intellectual Property Organization (WIPO), according to which investment in intangible assets has grown three times as fast as investment in tangible assets over the past 15 years.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"Entrepreneurs, including those from other countries, are beginning to view intellectual property as a core economic asset. Rights must be documented and registered before a product enters the public domain,\" she said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tOne of the most common mistakes, according to Yakovleva, occurs when teams create an animated film without first clarifying the rights of the screenwriter, director, character creators and composers.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tFor international projects, she stressed the importance of agreeing on several fundamental issues in advance.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"It is necessary to establish what intellectual property each team owned before the project, what will be created during the project, how rights and revenue will be distributed, which jurisdiction will apply in the event of a dispute, and what happens if a participant leaves the project,\" Yakovleva explained.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAmong the available instruments, she highlighted a Eurasian trademark, digital systems for documenting intellectual property rights, and the use of intellectual property as collateral for loans.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tProtecting creative works is particularly important in manufacturing.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tSculptor Dashi Namdakov described visiting a Chinese workshop where cast copies of his works had already been prepared. In his experience, Chinese manufacturers tend to approach their products with a global market in mind from the outset.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"What we create must be protected through legal rights. We have certain limitations in our thinking: we make products for ourselves, or at best for the post-Soviet market. The Chinese create products for the entire world from day one,\" Namdakov said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tParticipants noted that Russia lacks a dedicated production base for the art industry east of the Ural Mountains, forcing Russian sculptors and artists to commission work abroad. The proposal to establish such a centre in Bashkortostan received support.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"People here are extremely talented. They can make almost anything, particularly in the creative industries, with their own hands. This morning, I visited the Gold of the Sarmatians Museum. The depth of history here is extraordinary. Everything suggests that such a project could take shape here, and it should be done,\" Namdakov said.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cb style=\"font-family: Times New Roman, Times; font-size: 12pt;\">Culture as Infrastructure\u003C\u002Fb>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tVardan Mkrtchyan, Director of the Gabriel Sundukyan National Academic Theatre (Armenia), illustrated the challenges of international creative cooperation through the example of theatre.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"We have historical ties, professional relationships and a shared theatrical tradition. However, we have not yet created the practical infrastructure needed to turn these connections into continuous creative and economic cooperation. In many cases, everything still depends on the initiative of an individual theatre director or artistic director,\" he said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tMkrtchyan proposed five measures: a unified digital platform for Eurasian theatres, a co-production fund, professional exchange programmes, regional theatre residencies and an international theatre marketplace.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"A fund for joint productions is one of the most important mechanisms. Each party would participate not only in the creative process but also take financial responsibility, promote the production and share in the revenue. This would reduce the burden on individual theatres and create a new market for cultural products,\" Mkrtchyan explained.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tHe summarised the next stage of development as follows:\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"Create together, produce together, promote together and earn together. Then cultural cooperation will cease to be exclusively a matter of diplomatic or symbolic relations and will become a genuine creative economy.\"\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAccording to Her Excellency Farida Abdulla Kambar Al Awadhi, businesswoman, interior designer, founder of Cinmar Design and co-founder of the Association of Professional Interior Designers (UAE), trust must form the foundation of such partnerships.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"We have not come together to compete. On the contrary, we should complement one another. When we connect partners and enter a new market, the first thing we need to do is build relationships based on trust and respect. Knowing your partner makes entering their market easier. I would never go to another country without first learning about its culture: what people like, what they dislike and what might offend them. The more I know about my partner's culture, the easier it is to enter the market and understand where we can complement rather than compete with one another,\" Al Awadhi emphasised.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tTo support this cooperation, she proposed creating an international platform connecting designers and manufacturers across Eurasia, enabling them to present their products to international audiences, exchange expertise and find partners for joint projects.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAl Awadhi also highlighted the importance of attracting investment and supporting talented creators.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"In today's world, we cannot expect the younger generation to live the same way our grandmothers and great-grandmothers did. But the textures and patterns of their world can be incorporated into contemporary designs. At the same time, our language and culture remain a source of pride when entering any market. We must not allow our culture to be replaced,\" Her Excellency Farida Abdulla Kambar Al Awadhi added.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tDaur Kove, Minister of Culture of the Republic of Abkhazia, called for expanding cooperation beyond established frameworks. In his view, cultural heritage should provide a foundation for contemporary products, generate employment and create new opportunities for entrepreneurs.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAmong the promising areas of cooperation between Russia and Abkhazia, he identified joint film, animation and music production, the development of gastronomic brands, and cultural tourism.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tInstead of relying on one-off events, Kove proposed establishing permanent international project teams. He also stressed that creative cooperation should not be restricted by the boundaries of particular organisations or geographical alliances.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"A personal agreement between two people on a project often opens doors where an official request receives no response,\" Kove said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tAskhat Akibayev, founder and creator of the World Nomad Games, presented the Games as an example of a large-scale Eurasian cultural brand.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"There are around 200 Olympic sports and more than 10,000 traditional sports in the world, yet there is no platform for them. Around a hundred languages disappear every year, taking with them cultures, ways of life and traditions. Our Games were born out of two feelings: injustice and loss,\" he explained.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tThe impact on Kyrgyzstan has extended well beyond sport.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\t\"In the past, when people heard 'Kyrgyzstan', they confused us with Kurdistan or Kazakhstan. Now we have created a brand, and travel agencies around the world ask two questions: when will the Games begin, and when will tickets go on sale?\" Akibayev said.\r\n\u003C\u002Fspan>\u003C\u002Fp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\u003C\u002Fspan>\u003Cp>\u003Cspan style=\"font-size: 12pt; font-family: Times New Roman, Times;\">\r\n\tHe believes government support is essential for such initiatives. In his view, every country needs platforms of its own, whether games celebrating the traditions of the steppes, the Caucasus or 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