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15:30:00",155,[2133,2150,2165,2179,2193,2199,2212,2226,2233,2244,2255,2261,2268,2281,2288,2297,2309,2322,2334,2341,2348,2355,2362,2373,2386,2393,2400,2410,2417,2424,2431,2438,2445,2452,2462,2468,2475,2482,2494,2501,2508,2515,2526,2533,2540,2547,2559,2573,2579,2586,2600,2614,2621,2628,2635,2642,2654,2661,2668,2674,2681,2688,2695,2702,2709,2716,2725,2732,2739,2746,2753,2760,2767,2774,2781,2787,2794,2801,2808,2815,2822,2834,2841,2848,2855,2869,2876,2883,2890,2897,2904,2911,2921,2928,2935,2942,2956,2963,2972,2979,2986,2993,3000,3007,3014,3021,3028,3035,3042,3049,3056,3063,3074,3081,3088,3095,3102,3109,3119,3129,3136,3144,3151,3158,3165,3172,3179,3186,3193,3205,3212,3221,3233,3240,3247,3254,3261,3268,3275,3288,3295,3302,3309,3316,3323,3330,3337,3344,3351,3361,3368,3375,3382,3389,3396,3403,3410,3417,3424,3431,3438,3445,3452,3461,3468,3475,3482,3489,3496,3503,3510,3519,3526,3533,3540,3547,3553,3560,3567,3574,3581,3588,3595,3602,3609,3616,3626,3633,3640,3647,3654,3661,3667,3674,3680,3687,3694,3701,3708,3715,3722,3729,3738,3745,3752,3759,3766,3773,3780,3787,3794,3803,3810,3817,3824,3835,3844,3853,3862,3871,3878,3885,3892,3899,3906,3913,3920,3927,3934,3941,3948,3955,3963,3970,3977,3984,3991,3998,4005,4012,4019,4026,4033,4040,4047,4054,4061,4068,4075,4083],{"speaker":2134,"program":2137,"special_groups":2144,"presentation_file":4,"format_participation":2146,"attended":4,"id":2147,"name":2142,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":58,"date_active_from":58},{"event":4,"user":4,"status_filling":102,"confirmation_participation":2135,"publish_website":104,"badge_got":4,"merch_got":4,"id":2136,"name":1348,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":58,"date_active_from":58},"Не подтвердил",171,{"event":4,"hall":4,"program_types":2138,"creative_industries":2139,"card_background_color":4,"broadcast":5,"direction":2140,"date_start":20,"date_end":20,"favourite":4,"id":2141,"name":2142,"code":4,"sort":2143,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":58,"date_active_from":58},[],[],"Фестивальная",165,"Дизайн интерфейсов и UX\u002FUI",1793618083,[2145],"Модератор","Онлайн",173,11,"speakers_programs",{"speaker":2151,"program":2152,"special_groups":2162,"presentation_file":4,"format_participation":2164,"attended":4,"id":1577,"name":211,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":210,"name":211,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2153,"creative_industries":2154,"card_background_color":4,"broadcast":2155,"direction":31,"date_start":2156,"date_end":2157,"favourite":4,"id":2158,"name":2159,"code":4,"sort":2160,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2161,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241909","03.11.2026 12:00:00","03.11.2026 14:00:00",385,"Главное пленарное заседание «Россия и Евразия: объединение по ценностям»",1793696400,"Мир входит в этап, когда конкурентоспособность стран определяется не только ресурсами, технологиями и транспортными коридорами, но и способностью создавать собственные смыслы, интеллектуальные продукты и образ будущего. Для Евразии культурное многообразие является потенциальным экономическим преимуществом: формирует доверие, узнаваемость территорий, спрос на креативные продукты, новые туристические маршруты, совместные рынки.\u003Cbr>\r\n \u003Cbr>\r\n Объединение креативной экономики России и мира базируется на принципе «культурный суверенитет через открытость». В его основе лежит локальная идентичность, межкультурный диалог, уважение к традициям, экономическая польза и социогуманитарные эффекты креативных индустрий. Россия как исторический мост между Европой и Азией формирует уникальное пространство, где уважение к земле, родному языку, семье и гостеприимству работает как ресурс креативной экономики. Наследие становится не артефактом прошлого, а топливом для новых форматов, коллабораций и перезапуска традиционных отраслей экономики. Здесь не просто хранят ценности – здесь ими объединяют.\u003Cbr>\r\n \u003Cbr>\r\n Пленарное заседание объединит итоги всех площадок форума и поставит главный практический вопрос: как превратить общность ценностей в устойчивую систему евразийской кооперации. В центре разговора – совместное производство и экспорт креативных продуктов, работа с интеллектуальной собственностью, обмен талантами, новые модели инвестиций и дистрибуции, роль регионов как узлов международного взаимодействия. Уфа может выступить точкой сборки этой модели – городом, где культурное разнообразие, индустриальная база и сильная региональная идентичность соединяются в конкретные проекты России и стран-партнеров.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Какие ценности могут стать основой доверия и совместного развития стран Евразии?\u003Cbr>\r\n 2. Как на практике работает принцип «культурный суверенитет через открытость»: где проходит граница между открытостью к диалогу и потерей собственного культурного кода?\u003Cbr>\r\n 3. Как превратить культурное и этническое многообразие Евразии в экономический актив – конкурентоспособные продукты в кино, музыке, дизайне, моде, гастрономии, ремеслах, туризме и цифровой среде?\u003Cbr>\r\n 4. Что Россия и страны-партнеры могут не просто обменивать, а совместно производить и выводить на рынки третьих стран?\u003Cbr>\r\n 5. Какая инфраструктура нужна совместному креативному рынку: механизмы защиты и коммерциализации IP, ко-инвестирование, дистрибуция, обмен кадрами и единая аналитика?\u003Cbr>\r\n 6. Как креативные индустрии могут перезапускать традиционные отрасли экономики стран Евразии – промышленность, сельское хозяйство, строительство, туризм?\u003Cbr>\r\n7. Какова новая роль регионов и городов в международной кооперации: могут ли они становиться самостоятельными точками сборки межстрановых проектов?",[2163],"Спикер","Оффлайн",{"speaker":2166,"program":2167,"special_groups":2177,"presentation_file":4,"format_participation":2164,"attended":4,"id":2178,"name":211,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":210,"name":211,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2168,"creative_industries":2169,"card_background_color":4,"broadcast":2170,"direction":31,"date_start":2171,"date_end":2172,"favourite":4,"id":2173,"name":2174,"code":4,"sort":2175,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2176,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241908","03.11.2026 10:00:00","03.11.2026 11:30:00",378,"Агрокреаномика: новая философия развития сельских территорий и агробизнеса",1793689200,"Агропромышленный комплекс создаёт стоимость далеко за пределами производства сырья и продовольствия. На стыке АПК и креативных индустрий появляются новые продуктовые бренды и гастрономические линейки, дизайн и упаковка, цифровые сервисы для агробизнеса, агротуристические продукты, образовательный и медиаконтент, новые материалы и продукты переработки. Креативная деятельность позволяет по-новому работать с локальным сырьём, знаниями и наследием территории и выводить их на новые рынки. В этой модели сельское хозяйство становится частью более широкой экономики территории: от поля и производства до конечного продукта и отношений с потребителем.\u003Cbr>\r\n \u003Cbr>\r\n Для Башкортостана, входящего в десятку крупнейших аграрных регионов России, агрокреаномика становится одним из новых фокусов развития. Здесь соединяются крупный АПК, фермерское предпринимательство, сильные локальные продукты и гастрономические традиции, аграрная наука и растущий сектор креативных индустрий. Следующий шаг – выстроить взаимодействие государства, крупного технологического бизнеса, науки, фермеров и креативных предпринимателей так, чтобы современные знания и решения доходили до производителя, а локальный продукт получал новые рынки и создавал долгосрочную ценность для территории. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb> \u003Cbr>\r\n 1. Как меняется роль АПК в эпоху креативной экономики? Какие инструменты креативных индустрий (дизайн, брендинг, гастрономия, цифровые технологии, работа с наследием и контентом) способны создавать новую добавленную стоимость в сельском хозяйстве? \u003Cbr>\r\n 2. Что агрокреаномика предлагает рынку сегодня: какие новые продукты, технологии и бизнес-модели рождаются на стыке сельского хозяйства, науки и креативных индустрий и как создать условия для развития агростартапов?\u003Cbr>\r\n 3. Как агрокреаномика меняет сельские территории: какие новые сценарии предпринимательства, занятости и жизни на селе возникают вокруг локального продукта, наследия, гастрономии, туризма и современных сервисов?\u003Cbr>\r\n4. Как пиар и коммуникации становятся частью стратегии развития агробизнеса? Как через работу с брендом, репутацией и территориями крупные компании и агропроизводители могут менять восприятие отрасли, укреплять доверие и создавать дополнительную ценность вокруг продукта?",[2163],488,{"speaker":2180,"program":2181,"special_groups":2191,"presentation_file":4,"format_participation":2164,"attended":4,"id":1744,"name":224,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":223,"name":224,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2182,"creative_industries":2183,"card_background_color":4,"broadcast":2184,"direction":31,"date_start":2185,"date_end":2186,"favourite":4,"id":2187,"name":2188,"code":4,"sort":2189,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2190,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241914","02.11.2026 14:30:00","02.11.2026 16:00:00",247,"Ресурс объединения: кооперация креативных и традиционных отраслей",1793619000,"Креативные индустрии становятся обязательным условием конкурентоспособности традиционных секторов экономики. Промышленный дизайн, цифровые технологии, ИИ, программное обеспечение, маркетинг, контент и работа с интеллектуальной собственностью помогают промышленным предприятиям, АПК, строительству, туризму и машиностроению создавать продукты с более высокой добавленной стоимостью, быстрее выводить их на рынок, повышать привлекательность для потребителя. В этой модели традиционные отрасли дают производственную базу, инфраструктуру и масштаб, а креативные — новые компетенции, технологии и способы превращения продукта в более востребованное и конкурентное рыночное предложение.\u003Cbr>\r\n \u003Cbr>\r\nДля России и стран-партнёров такой подход открывает новый потенциал экономической кооперации: от торговли готовой продукцией — к совместному проектированию, производству и продвижению новых продуктов на стыке промышленности, технологий и креативных компетенций. В фокусе внимания экспертов — практический вопрос для бизнеса и государства: какие механизмы, меры поддержки, модели партнёрства и инфраструктурные решения необходимы, чтобы сотрудничество креативных и традиционных отраслей перестало быть набором отдельных кейсов и стало системным ресурсом роста компаний, регионов и международных рынков.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как профессиональная креативная деятельность меняет традиционные отрасли, и в каких звеньях цепочки создания стоимости она даёт наибольший экономический эффект?\u003Cbr>\r\n 2. Какие модели взаимодействия крупной промышленности и креативного бизнеса уже работают?\u003Cbr>\r\n3. Какие отрасли обладают наибольшим потенциалом для креативно-индустриальной кооперации России и стран-партнёров и какие совместные продукты можно создавать уже сегодня? Какие инструменты необходимы для масштабирования таких проектов: финансирование, система заказов, защита интеллектуальной собственности, экспортная поддержка, технологический трансфер?",[2192],"Сомодератор",{"speaker":2194,"program":2195,"special_groups":2198,"presentation_file":4,"format_participation":2164,"attended":4,"id":1757,"name":224,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":223,"name":224,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2196,"creative_industries":2197,"card_background_color":4,"broadcast":2170,"direction":31,"date_start":2171,"date_end":2172,"favourite":4,"id":2173,"name":2174,"code":4,"sort":2175,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2176,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2145],{"speaker":2200,"program":2201,"special_groups":2210,"presentation_file":4,"format_participation":2164,"attended":4,"id":2211,"name":249,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":248,"name":249,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2202,"creative_industries":2203,"card_background_color":4,"broadcast":2204,"direction":31,"date_start":2205,"date_end":2206,"favourite":4,"id":348,"name":2207,"code":4,"sort":2208,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2209,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241918","02.11.2026 12:45:00","02.11.2026 14:00:00","Единая нейросеть смыслов: как живёт и что транслирует генеративный ИИ о Евразийском пространстве?",1793612700,"Генеративный ИИ всё активнее влияет на то, как пользователи получают, интерпретируют и создают информацию о мире. ИИ помогает искать информацию, создавать тексты и изображения, работать с материалами на иностранных языках, знакомиться с историей и традициями других стран. При этом представление нейросетей о мире напрямую зависит от данных, на которых они обучены. Недостаточная представленность национальных языков, локальной истории, культурных кодов и ценностного базиса в обучающих массивах приводит к смысловым пробелам, ошибкам и воспроизводству стереотипов – а значит, вопрос качества данных становится одновременно технологическим и культурным.\u003Cbr>\r\n \u003Cbr>\r\n Башкортостан в 2026 году первым в России начал системную подготовку родного языка для технологий искусственного интеллекта: в республике формируются открытые и юридически корректно оформленные текстовые, аудио- и визуальные датасеты башкирского языка и культуры с участием государства, науки, учреждений культуры и языкового сообщества. Первый открытый набор уже включает произведения башкирской литературы и эпоса. Этот опыт задаёт более широкий вопрос для Евразийского пространства: как сделать национальные языки, знания, ценности и культурные особенности полноценной частью цифровой среды и выстроить сотрудничество стран в работе с доверенными данными, не унифицируя их культурную идентичность.\u003Cbr>\r\n \u003Cbr>\r\n\u003Cp>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Что сегодня «знает» генеративный ИИ о народах и культурах Евразии? Какие языки, культурные коды и исторические контексты представлены в цифровой среде достаточно полно, а где сохраняются пробелы и искажения? \u003Cbr>\r\n\t 2. Как формировать качественные и верифицированные языковые и культурные датасеты для ИИ? Какую роль в этой работе должны играть государство, технологические компании, наука, архивы, библиотеки, учреждения культуры и языковые сообщества?\u003Cbr>\r\n\t 3. Как масштабировать опыт Башкортостана по системной подготовке родного языка для технологий ИИ? Какие модели сотрудничества могут быть востребованы другими регионами и странами Евразии?\u003Cbr>\r\n\t 4. Как сделать культурную и ценностную корректность ИИ измеряемой? Нужны ли общие бенчмарки, стандарты и методики оценки того, насколько нейросети корректно работают с национальными языками, историей и культурными кодами?\u003Cbr>\r\n\t 5. Как выстроить сотрудничество стран Евразии в сфере доверенных данных и развития ИИ, сохраняя национальную идентичность и суверенитет над данными?\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2145],533,{"speaker":2213,"program":2214,"special_groups":2224,"presentation_file":4,"format_participation":2164,"attended":4,"id":2225,"name":249,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":248,"name":249,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2215,"creative_industries":2216,"card_background_color":4,"broadcast":2217,"direction":31,"date_start":2218,"date_end":2219,"favourite":4,"id":2220,"name":2221,"code":4,"sort":2222,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2223,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241915","02.11.2026 16:15:00","02.11.2026 17:30:00",248,"Кадры будущего: чему учить человека в эпоху ИИ",1793625300,"Креативная экономика меняется быстрее, чем успевают обновляться профессии и образовательные программы. Искусственный интеллект берёт на себя всё больше технических и производственных операций, а новые специальности возникают на стыке технологий, дизайна, контента, науки и предпринимательства. В этих условиях вопрос подготовки кадров уже не сводится к освоению конкретного набора инструментов. Чем больше задач можно передать машине, тем выше ценность способности человека самостоятельно ставить задачи, критически мыслить, соединять знания из разных областей, создавать новое и отвечать за принятые решения.\u003Cbr>\r\n \u003Cbr>\r\n Образование становится одним из инструментов проектирования будущей экономики. Университетам всё чаще приходится не только готовить специалистов для уже существующих профессий, но и создавать среду, в которой соединяются наука, технологии, креативные компетенции, предпринимательство и реальные задачи индустрий. В Башкортостане такая инфраструктура уже формируется на разных уровнях образования; следующий шаг – понять, какие модели взаимодействия вузов, работодателей и исследовательских команд способны быстрее доводить идеи от учебной или научной разработки до востребованного продукта и какие из них могут стать основой сотрудничества на евразийском пространстве. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Какие специалисты будут нужны креативной экономике через 5–10 лет? Какие компетенции становятся принципиально человеческими в условиях развития ИИ и автоматизации?\u003Cbr>\r\n 2. Как сделать образование опережающим, а не догоняющим? Как быстрее переводить реальные запросы индустрий в образовательные программы, не сводя образование к подготовке под одну текущую профессию?\u003Cbr>\r\n 3. Как выстроить связку «образование – практика – рынок»? Какую роль должны играть проектное обучение, студенческие бюро, производственные практики, наставничество и участие работодателей в подготовке специалистов?\u003Cbr>\r\n 4. Может ли университет стать ядром креативно-технологической экосистемы? Как соединить образование, исследования, инженерные и креативные компетенции, предпринимательство и индустриальный заказ – и какие возможности для этого открывает модель ИНТЦ «Креативная экономика»?\u003Cbr>\r\n 5. Что должно быть общим в образовательном пространстве Евразии, а где важно сохранить национальную специфику? Какие совместные программы, проектные школы, стажировки и образовательные модули могут создавать реальную межстрановую кооперацию?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cbr>",[2163],534,{"speaker":2227,"program":2228,"special_groups":2231,"presentation_file":4,"format_participation":2164,"attended":4,"id":2232,"name":263,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":262,"name":263,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2229,"creative_industries":2230,"card_background_color":4,"broadcast":2184,"direction":31,"date_start":2185,"date_end":2186,"favourite":4,"id":2187,"name":2188,"code":4,"sort":2189,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2190,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],539,{"speaker":2234,"program":2235,"special_groups":2242,"presentation_file":4,"format_participation":2164,"attended":4,"id":2243,"name":276,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":275,"name":276,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2236,"creative_industries":2237,"card_background_color":4,"broadcast":2238,"direction":31,"date_start":2185,"date_end":2186,"favourite":4,"id":2239,"name":2240,"code":4,"sort":2189,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2241,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241932",376,"Дизайн как язык креативной экономики и инструмент международной кооперации","Дизайн является одним из наиболее универсальных языков современной экономики: через него технологии, культурный код и запросы человека превращаются в продукты, сервисы, бренды, городскую среду и новые рынки. Промышленный, коммуникационный, цифровой, средовой, предметный, текстильный и fashion-дизайн сегодня работают далеко за пределами креативного сектора — в промышленности, строительстве, транспорте, туризме, ремеслах и цифровых платформах. Для стран Евразии это особенно важно: сильная локальная идентичность и развитые производственные компетенции могут стать основой совместных продуктов, конкурентоспособных не только внутри региона, но и на рынках Азии, Ближнего Востока и Глобального Юга.\u003Cbr>\r\n \u003Cbr>\r\n Сессия строится как совместное проектирование, в процессе разговора эксперты будут искать ответ на практический вопрос: что именно мы можем создать вместе уже в 2027 году? \u003Cbr>\r\n \u003Cbr>\r\n Вопросы к обсуждению: \u003Cbr>\r\n 1. Как сделать культурный код стран Евразии источником современной добавленной стоимости, а не декоративной стилизацией?\u003Cbr>\r\n 2. В каких секторах совместный дизайн-продукт имеет наибольший экономический потенциал: промышленность, городская среда, цифровые сервисы, fashion, ремесла, туризм?\u003Cbr>\r\n3. Какая инфраструктура нужна для совместной работы: сеть дизайн-центров, лаборатории прототипирования, единый конкурс, образовательный обмен, экспортный шоукейс?",[2145],553,{"speaker":2245,"program":2246,"special_groups":2253,"presentation_file":4,"format_participation":2164,"attended":4,"id":2254,"name":276,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":275,"name":276,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2247,"creative_industries":2248,"card_background_color":4,"broadcast":2249,"direction":31,"date_start":2205,"date_end":2206,"favourite":4,"id":2250,"name":2251,"code":4,"sort":2208,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2252,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241931",338,"Креативная экономика = инклюзивная экономика. Креативный бизнес и ответственность за качество жизни человека","Креативные индустрии формируют качество повседневной жизни человека. Архитектура и дизайн определяют удобство пространства, цифровые сервисы дают доступ к информации и услугам, контентные продукты влияют на качество досуга. За каждым таким продуктом стоит конкретный бизнес или предприниматель, чьи инициативы способны создавать новые сценарии жизни для семей, детей, молодёжи, старшего поколения и людей, которым требуется дополнительная поддержка. \u003Cbr>\r\n \u003Cbr>\r\n Сессия предлагает посмотреть на многообразие креативных продуктов как на среду для жизни человека и ответить на главный вопрос: как проектировать продукты, пространства и сервисы с учётом реального многообразия человеческих потребностей? Эксперты сессии обсудят, как креативный бизнес и общественные инициативы могут совместно создавать среду, в которой качество жизни, доступ к возможностям и человеческое благополучие становятся одним из главных критериев развития территории.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как креативная экономика меняет само понятие инклюзивной среды? \u003Cbr>\r\n 2. Что нужно сделать, чтобы перейти от создания отдельных креативных продуктов к проектированию экосистемы человеческого благополучия? \u003Cbr>\r\n3. Может ли человекоцентричность стать не дополнительной нагрузкой, а конкурентным преимуществом для креативного бизнеса?",[2163],554,{"speaker":2256,"program":2257,"special_groups":2260,"presentation_file":4,"format_participation":2164,"attended":4,"id":503,"name":290,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":289,"name":290,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2258,"creative_industries":2259,"card_background_color":4,"broadcast":2170,"direction":31,"date_start":2171,"date_end":2172,"favourite":4,"id":2173,"name":2174,"code":4,"sort":2175,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2176,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],{"speaker":2262,"program":2263,"special_groups":2266,"presentation_file":4,"format_participation":2164,"attended":4,"id":2267,"name":304,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":303,"name":304,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2264,"creative_industries":2265,"card_background_color":4,"broadcast":2170,"direction":31,"date_start":2171,"date_end":2172,"favourite":4,"id":2173,"name":2174,"code":4,"sort":2175,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2176,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],559,{"speaker":2269,"program":2270,"special_groups":2279,"presentation_file":4,"format_participation":2164,"attended":4,"id":2280,"name":304,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":303,"name":304,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2271,"creative_industries":2272,"card_background_color":4,"broadcast":2273,"direction":31,"date_start":2274,"date_end":2275,"favourite":4,"id":995,"name":2276,"code":4,"sort":2277,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2278,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241941","03.11.2026 15:15:00","03.11.2026 16:15:00","Вкус, пространство и дизайн: новая гастрономическая идентичность регионов России",1793708100,"По данным Минэкономразвития РФ и сервиса «Туту», в 2025 году доля регионов, фиксирующих высокий спрос на гастрономический туризм, выросла с 30% до 54%, половина субъектов рассматривает гастротуризм как одно из наиболее перспективных направлений развития. В этих условиях для устойчивого позиционирования региона на гастрономической карте страны одной локальной кухни уже недостаточно. Креативная концепция, дизайн и архитектура пространства, пользовательский опыт, современные агротехнологии и событийная программа вместе формируют целостный гастрономический продукт территории и её узнаваемую идентичность. \u003Cbr>\r\n \u003Cbr>\r\n Для Башкортостана эта задача актуальна в масштабах Евразии. Культурная и гастрономическая близость с рядом соседних государств создаёт дополнительные возможности для продвижения региональных продуктов на внешних рынках. Продукты региональной гастрономии, от башкирского мёда и кумыса до гастрономических фестивалей и ресторанных концепций, могут становиться реальным экономическим активом территории – при условии их комплексного позиционирования.\u003Cbr>\r\n \u003Cbr>\r\n В рамках сессии эксперты из разных креативных отраслей ответят на главный вопрос: как растущий туристический регион может превратить башкирскую кухню, локальные продукты и традиции гостеприимства в современный узнаваемый гастрономический бренд?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Как сегодня создаётся гастрономическая идентичность территории? Что, помимо самой кухни, делает её узнаваемой и конкурентоспособной? \u003Cbr>\r\n 2. Как превратить локальный продукт из региональной специализации в современный продукт с высокой добавленной стоимостью и узнаваемым брендом? \u003Cbr>\r\n 3. Как гастрономия может работать на развитие туризма и городской экономики: что должно появиться, чтобы человек приехал в регион именно за гастрономическим опытом и захотел вернуться? \u003Cbr>\r\n4. Как Башкортостан может использовать культурную и гастрономическую близость с другими странами Евразии для продвижения своих продуктов и создания совместных гастрономических проектов?",[2163],560,{"speaker":2282,"program":2283,"special_groups":2286,"presentation_file":4,"format_participation":2164,"attended":4,"id":2287,"name":304,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":303,"name":304,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2284,"creative_industries":2285,"card_background_color":4,"broadcast":2238,"direction":31,"date_start":2185,"date_end":2186,"favourite":4,"id":2239,"name":2240,"code":4,"sort":2189,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2241,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],561,{"speaker":2289,"program":2292,"special_groups":2295,"presentation_file":4,"format_participation":2164,"attended":4,"id":2296,"name":2291,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":4,"badge_got":104,"merch_got":104,"id":2290,"name":2291,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},562,"Рустам Зарафутдинов",{"event":4,"hall":4,"program_types":2293,"creative_industries":2294,"card_background_color":4,"broadcast":2204,"direction":31,"date_start":2205,"date_end":2206,"favourite":4,"id":348,"name":2207,"code":4,"sort":2208,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2209,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2145],563,{"speaker":2298,"program":2299,"special_groups":2307,"presentation_file":4,"format_participation":2164,"attended":4,"id":2308,"name":319,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":318,"name":319,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2300,"creative_industries":2301,"card_background_color":4,"broadcast":2302,"direction":31,"date_start":2303,"date_end":2130,"favourite":4,"id":691,"name":2304,"code":4,"sort":2305,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2306,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241910","03.11.2026 14:15:00","Культурное многообразие России и стран-партнеров как современный экономический ресурс",1793704500,"Культурное многообразие – это ресурс развития современной креативной экономики. Национальные художественные традиции, эпос, музыка, визуальные коды и ремёсла получают новое прочтение в дизайне, современном искусстве, моде, кино и цифровом контенте, формируя востребованные продукты и открывая культуру территорий новым аудиториям. \u003Cbr>\r\n \u003Cbr>\r\n На VI федеральной «Российской креативной неделе» в июле 2026 года многонациональный ландшафт рассматривался как общее смысловое пространство и основа креативной экономики России. В Уфе разговор получит практическое евразийское продолжение: российские и иностранные эксперты обсудят, как превратить культурное разнообразие в источник новой экономической активности и креативных коллабораций, объединяющих страны на основе общих ценностей. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Как культурное многообразие российских регионов и стран-партнёров становится основой межкультурного диалога, новых коллабораций и совместного выхода на российские и международные рынки? \u003Cbr>\r\n 2. Какие современные культурные продукты способны одновременно сохранять локальную идентичность и становиться понятными аудитории далеко за пределами своей страны? \u003Cbr>\r\n 3. Где проходит граница между бережным переосмыслением традиции и её поверхностной стилизацией?\u003Cbr>\r\n4. Креативные индустрии Башкортостана на евразийском пространстве: презентация исследования Единого центра креативной экономики. ",[2163],565,{"speaker":2310,"program":2311,"special_groups":2320,"presentation_file":4,"format_participation":2164,"attended":4,"id":2321,"name":319,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":318,"name":319,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2312,"creative_industries":2313,"card_background_color":4,"broadcast":2314,"direction":31,"date_start":2315,"date_end":2206,"favourite":4,"id":2316,"name":2317,"code":4,"sort":2318,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2319,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241913","02.11.2026 12:30:00",245,"Новая экономика соседства: креативные индустрии как инфраструктура сотрудничества стран СНГ",1793611800,"Страны СНГ формируют собственные модели развития креативной экономики: создают инфраструктуру и меры поддержки, развивают национальные рынки и предпринимательство. При этом их объединяет общий ценностный контекст: при сохранении национальной идентичности каждой страны он создаёт основу для взаимного доверия, совместного производства и появления продуктов, понятных аудиториям разных государств Содружества. Важный шаг к формированию общей институциональной рамки уже сделан: в ноябре 2025 года Межпарламентская Ассамблея СНГ приняла модельный закон «О креативных (творческих) индустриях».\u003Cbr>\r\n \u003Cbr>\r\n Главный вызов заключается в сопряжении национальных систем и переходе от параллельного развития к реальной межстрановой кооперации. Для этого необходимы механизмы, которые упростят запуск совместных проектов, выход креативных продуктов на рынки, доступ предпринимателей к партнёрам и мерам поддержки, работу с интеллектуальной собственностью и совместный выход на третьи рынки. Сессия станет площадкой для обсуждения следующего этапа сотрудничества стран СНГ – формирования общего контура, в котором культурная и ценностная близость конвертируется в новые продукты, бизнес-связи и экономические возможности.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n 1. Что объединяет креативные индустрии стран СНГ? Какие общие ценности и культурные коды могут становиться основой для совместных продуктов, сохраняя при этом национальную идентичность каждой страны?\u003Cbr>\r\n 2. Как национальные модели развития креативной экономики стран СНГ могут дополнять друг друга? Какие уже созданные институты, меры поддержки и практики готовы к межстрановой кооперации?\u003Cbr>\r\n3. Какие барьеры мешают креативному бизнесу свободнее работать между странами СНГ: регулирование, интеллектуальная собственность, платежи, меры поддержки, дистрибуция, экспорт?",[2163],566,{"speaker":2323,"program":2324,"special_groups":2333,"presentation_file":4,"format_participation":2164,"attended":4,"id":1468,"name":332,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":331,"name":332,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2325,"creative_industries":2326,"card_background_color":4,"broadcast":2327,"direction":31,"date_start":2328,"date_end":2329,"favourite":4,"id":1181,"name":2330,"code":4,"sort":2331,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2332,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241923","03.11.2026 13:30:00","03.11.2026 15:00:00","Креативное поколение: платформенные решения для образования и развития молодежи России и стран СНГ",1793701800,"\u003Ci>Интеллектуальный партнёр сессии – Всероссийское движение «Креативное поколение»\u003C\u002Fi>\u003Cbr>\r\n \u003Cbr>\r\n Креативная экономика уже стала одним из главных пространств профессиональной и личной самореализации нового поколения, а платформы – ключевой инфраструктурой входа в неё. Современные платформы уже не ограничиваются доступом к контенту: они соединяют обучение, наставничество, коммуникацию, проектную деятельность, цифровую репутацию и возможности дальнейшего профессионального роста. В модели распределённой креативной экономики, которую развивает Россия, именно платформы обеспечивают человеку доступ к технологиям, сообществам и рынку.\u003Cbr>\r\n \u003Cbr>\r\n При этом знакомство с экономикой нового типа начинается ещё со школы. Молодые люди со школьной скамьи осваивают искусственный интеллект, создают цифровые продукты, работают в командах и пробуют себя в проектной деятельности. Поэтому качество образовательных и развивающих платформ напрямую влияет на то, каким будет следующее поколение креаторов, предпринимателей и профессионалов. Методика проведения хакатона «Креативное поколение. Школы», разработанная АНО «Креативная экономика» совместно с Московской экономической школой, уже предлагает такую практико-ориентированную модель – через проектное обучение, дизайн-мышление, работу с ИИ, создание собственных прототипов и выполнение реальных задач от бизнеса и государства. \u003Cbr>\r\n \u003Cbr>\r\n Такой подход совпадает с задачами современной молодёжной политики: молодой человек должен становиться не объектом готовых программ, а активным субъектом созидательной деятельности, получать условия для образования, творческой и профессиональной самореализации, предпринимательства и участия в жизни общества. \u003Cbr>\r\n \u003Cbr>\r\n Следующий шаг – связать существующие образовательные и развивающие экосистемы России и стран СНГ. Какие общие запросы молодёжи наших стран могут стать основой такого взаимодействия? Как выстроить непрерывную траекторию «школа – навыки – проект – сообщество – профессия – предпринимательство»? Какие решения уже сегодня можно объединить в совместные программы, обмен наставниками, проектные задачи и другие форматы сотрудничества? Участники стратегической сессии обсудят принципы такой экосистемы и определят возможные пилотные решения для совместной работы. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Какого молодого человека должна формировать платформенная креативная экономика? Какие компетенции, ценности и модели поведения должны стать базовыми в такой системе? \u003Cbr>\r\n 2. Как встроить ребёнка в эту систему не как потребителя цифрового контента, а как автора и создателя? \u003Cbr>\r\n 3. Что отличает настоящую платформу развития от библиотеки образовательного контента?\u003Cbr>\r\n 4. Обязательно ли платформа должна быть цифровой? Что могут дать экосистемы спорта, творчества и других видов деятельности, где ребёнок получает наставника, команду, дисциплину, постоянную практику и траекторию роста? \u003Cbr>\r\n 5. Что может стать общим образовательным пространством молодёжи СНГ – без попытки создать ещё одну единую «суперплатформу»? Что Россия и страны-партнёры уже могут дать друг другу? \u003Cbr>\r\n6. «Креативное поколение Евразии» – запуск по итогам сессии совместной инициативы стран СНГ по обмену современными молодёжными и образовательными проектами.",[2163],{"speaker":2335,"program":2336,"special_groups":2339,"presentation_file":4,"format_participation":2164,"attended":4,"id":2340,"name":319,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":318,"name":319,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2337,"creative_industries":2338,"card_background_color":4,"broadcast":2155,"direction":31,"date_start":2156,"date_end":2157,"favourite":4,"id":2158,"name":2159,"code":4,"sort":2160,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2161,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],569,{"speaker":2342,"program":2343,"special_groups":2346,"presentation_file":4,"format_participation":2164,"attended":4,"id":2347,"name":346,"code":4,"sort":155,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":104,"id":345,"name":346,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2344,"creative_industries":2345,"card_background_color":4,"broadcast":2327,"direction":31,"date_start":2328,"date_end":2329,"favourite":4,"id":1181,"name":2330,"code":4,"sort":2331,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2332,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],571,{"speaker":2349,"program":2350,"special_groups":2353,"presentation_file":4,"format_participation":2164,"attended":4,"id":2354,"name":361,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":360,"name":361,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2351,"creative_industries":2352,"card_background_color":4,"broadcast":2327,"direction":31,"date_start":2328,"date_end":2329,"favourite":4,"id":1181,"name":2330,"code":4,"sort":2331,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2332,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],574,{"speaker":2356,"program":2357,"special_groups":2360,"presentation_file":4,"format_participation":2164,"attended":4,"id":2361,"name":375,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":374,"name":375,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2358,"creative_industries":2359,"card_background_color":4,"broadcast":2155,"direction":31,"date_start":2156,"date_end":2157,"favourite":4,"id":2158,"name":2159,"code":4,"sort":2160,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2161,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],575,{"speaker":2363,"program":2364,"special_groups":2371,"presentation_file":4,"format_participation":2164,"attended":4,"id":2372,"name":375,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":374,"name":375,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"prev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России в евразийском медиапространстве: репрезентация, смыслы и восприятие","Россия традиционно находится в центре внимания мирового сообщества, однако её современный образ формируется не только через новостную повестку и зарубежные медиа. Колоссальное влияние на восприятие страны оказывают кино, сериалы, музыка, дизайн, цифровые продукты, бренды. Именно эти инструменты сегодня определяют, какой Россия предстаёт в глазах аудитории – и насколько этот образ соответствует её реальному потенциалу. \u003Cbr>\r\n \u003Cbr>\r\n Сегодня перед креативными индустриями стоит двойная задача: не только сохранять и переосмыслять культурное наследие, но и создавать новые визуальные и смысловые коды современной России. От того, насколько убедительно креативное сообщество сможет рассказать миру о стране языком современных образов, во многом зависит её восприятие в глобальном информационном пространстве. Участники круглого стола обсудят, что необходимо сделать государству, медиа и креативному сообществу, чтобы Россия ассоциировалась не только с наследием прошлого, но и с современными достижениями, талантами, технологиями и культурой будущего. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Какие представления о России формируются в иностранных медиа, и как это проявляется в евразийском информационном пространстве? \u003Cbr>\r\n 2. Какой образ Республики Башкортостан необходимо сформировать в медиапространстве и как эффективно донести его до зарубежной аудитории? \u003Cbr>\r\n 3. Какие современные российские символы, бренды и культурные явления уже формируют новый образ страны?\u003Cbr>\r\n4. Каких инструментов и подходов важно придерживаться для продвижения действительного образа государства за рубежом?",[2163],576,{"speaker":2374,"program":2375,"special_groups":2384,"presentation_file":4,"format_participation":2164,"attended":4,"id":2385,"name":401,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":400,"name":401,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2376,"creative_industries":2377,"card_background_color":4,"broadcast":2378,"direction":31,"date_start":2379,"date_end":2315,"favourite":4,"id":2380,"name":2381,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2383,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241917","02.11.2026 11:00:00",327,"Новый евразийский сюжет на большом экране: будущее кино и анимации",1793606400,"Киноиндустрия стран Евразии переживает тектонический сдвиг: традиционные каналы дистрибуции перестраиваются, а монополия глобальных стримингов сменяется поиском суверенных историй и общего культурного языка. В этом контексте формат курултая – традиционного органа соборного принятия решений у тюркских и кочевых народов Евразии – подчеркивает равный диалог регионов России (Башкортостана, Якутии, Татарстана, Сибири, Урала) со странами Центральной Азии (Казахстаном, Узбекистаном, Кыргызстаном), Китаем, Ираном, Индией и государствами БРИКС. Башкортостан с богатым эпическим наследием, уникальным ландшафтным разнообразием (от степей до гор) и развивающейся киностудией «Башкортостан» им. А. Абдразакова выступает естественным хабом и модератором этой интеграции.\u003Cbr>\r\n \u003Cbr>\r\n Главный вызов дискуссии – преодолеть модель, при которой регионы служат лишь «экзотической натурой» для столичных съёмочных групп, и запустить модель самостоятельного производства и совместного продюсирования (копродукции). \r\n\u003Cp>\r\n\t Как кино сможет запустить мультипликативный эффект для всего спектра креативных индустрий?\u003Cbr>\r\n \u003Cbr>\r\n\t 1. Общие смыслы и евразийская солидарность: вместо тиражирования чужих клише кинематографисты Евразии формируют пул понятных друг другу созидательных ценностей — уважение к предкам, защита семьи, верность слову, гармония человека и земли.\u003Cbr>\r\n\t 2. Социальное развитие территорий: появление кинокластеров удерживает креативную молодежь в регионах, создает высокооплачиваемые рабочие места (от операторов и гаферов до 3D-аниматоров и композиторов) и возвращает жителям гордость за свой край.\u003Cbr>\r\n\t 3. База для смежных секторов: один успешный исторический или этнографический фильм развивает локальную моду, народные промыслы, музыкальный продакшн, индустрию компьютерных игр и кинотуризм (по следам съемок).\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению: \u003C\u002Fb>\u003Cbr>\r\n\u003C\u002Fp>\r\n\u003Cul>\r\n\t\u003Cli>Модели развития регионального кино: инфраструктура и кадры, локальные и федеральные проекты\u003C\u002Fli>\r\n\t\u003Cli>Кинематограф как форма продвижения нарративов: текущие запросы аудитории и смыслы\u003C\u002Fli>\r\n\t\u003Cli>Новое башкирское кино\u003C\u002Fli>\r\n\t\u003Cli>Опыт создания совместных проектов России и Кыргызстана\u003C\u002Fli>\r\n\t\u003Cli>Опыт федеральной поддержки региональных кинопроектов\u003C\u002Fli>\r\n\t\u003Cli>Образовательные инициативы Института кино ВШЭ для формирования Евразийского кинопространства\u003C\u002Fli>\r\n\t\u003Cli>Опыт платформы Okko по поддержке региональных и евразийских проектов\u003C\u002Fli>\r\n\t\u003Cli>Перспективы совместных проектов кинематографистов Башкирии и Евразии в области анимации\u003C\u002Fli>\r\n\t\u003Cli>Перспективы совместных проектов в области креативной экономики между Республикой Башкирия и странами Евразии\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2145],762,{"speaker":2387,"program":2388,"special_groups":2391,"presentation_file":4,"format_participation":2164,"attended":4,"id":2392,"name":414,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":413,"name":414,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2389,"creative_industries":2390,"card_background_color":4,"broadcast":2249,"direction":31,"date_start":2205,"date_end":2206,"favourite":4,"id":2250,"name":2251,"code":4,"sort":2208,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2252,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],764,{"speaker":2394,"program":2395,"special_groups":2398,"presentation_file":4,"format_participation":2164,"attended":4,"id":2399,"name":427,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":426,"name":427,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2396,"creative_industries":2397,"card_background_color":4,"broadcast":2249,"direction":31,"date_start":2205,"date_end":2206,"favourite":4,"id":2250,"name":2251,"code":4,"sort":2208,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2252,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],766,{"speaker":2401,"program":2402,"special_groups":2408,"presentation_file":4,"format_participation":2164,"attended":4,"id":2409,"name":440,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":439,"name":440,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2403,"creative_industries":2404,"card_background_color":4,"broadcast":2405,"direction":31,"date_start":2171,"date_end":2172,"favourite":4,"id":416,"name":2406,"code":4,"sort":2175,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2407,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241921","Креативное предпринимательство и социальные преобразования. Как создавать продукт, который влияет","Воздействие креативного продукта может выходить далеко за пределы непосредственного опыта его потребления. Фильм, выставка, детская игрушка, бренд, событие или общественное пространство могут менять представление человека о себе и окружающих, делать одни модели поведения привычными, а другие – возможными, формировать новые связи, сообщества и отношение \u003Cbr>\r\n к территории. Поэтому у креативного проекта всегда существуют как минимум два контура результата: экономическая стоимость и изменения, которые он производит в людях и среде. При этом сам факт большого охвата ещё не означает изменения установок, а яркое событие – появления устойчивой социальной практики.\u003Cbr>\r\n \u003Cbr>\r\n Для креатора это превращает социальное воздействие из абстрактной «миссии» в профессиональную задачу. Ценности и смыслы работают, когда они заложены в сам замысел – в героя, сюжет, визуальный язык, дизайн продукта, пользовательский опыт и способ взаимодействия с аудиторией, – а не добавлены к уже готовому проекту. \u003Cbr>\r\n \u003Cbr>\r\n Эксперты обсудят, как создавать коммерчески жизнеспособные продукты, которые способны запускать реальные изменения, как не подменять влияние назиданием или манипуляцией и как понимать, что после контакта с продуктом действительно изменилось. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Как проектировать социальное воздействие уже на этапе замысла продукта? Где оно возникает – в истории и героях, форме и ритме, дизайне, пользовательском опыте, сообществе вокруг продукта?\u003Cbr>\r\n 2. Как создавать продукт со смыслом, не превращая его в декларацию? Чем отличаются ценности, которые проект заявляет, от тех, которые \u003Cbr>\r\n он реально транслирует и закрепляет?\u003Cbr>\r\n 3. Как соединить художественное качество, коммерческий успех и социальный эффект? Возможна ли устойчивая бизнес-модель для продукта, задачей которого является изменение в людях или среде?\u003Cbr>\r\n 4. Как отличить реальное воздействие от охвата и хорошей коммуникационной кампании? Какие изменения в поведении, отношениях, идентичности, сообществах или территории можно и нужно измерять?\u003Cbr>\r\n5. Где проходит граница между влиянием и манипуляцией? Как работать с ценностями и моделями поведения, сохраняя доверие аудитории и свободу художественного 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Орешникова",{"event":4,"hall":4,"program_types":2456,"creative_industries":2457,"card_background_color":4,"broadcast":2458,"direction":31,"date_start":2379,"date_end":2315,"favourite":4,"id":407,"name":2459,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2460,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241930","Сделано в Башкортостане: место локальных брендов на креативной карте Евразии","Республика Башкортостан – территория, чей образ формируется креативными предпринимателями. Бренды одежды, геймдев студии, ремесленные мастерские и музыкальные коллективы создают узнаваемый культурный код, где традиции соединяются с современными форматами. Такие проекты, как MIRANG, CHUBA и умная колонка «Һомай» уже востребованы в России, а некоторые делают первые шаги к международному признанию.\u003Cbr>\r\n \u003Cbr>\r\n Однако за пределами региона они часто остаются «невидимыми» \u003Cspan style=\"font-weight: 700;\">–\u003C\u002Fspan> не из-за качества, а из-за отсутствия системного понимания, как выходить на конкретные зарубежные рынки. Питчинг задуман как площадка диалога между локальными креаторами и иностранными экспертами, которые помогут определить перспективные страны Евразии, адаптировать аутентичный дизайн без потери идентичности и выбрать эффективные партнёрские модели. Представители креативного бизнеса смогут представить проекты и получить рекомендации по масштабированию и выходу на целевые рынки, что позволит башкирским брендам занять достойное место на креативной карте Евразии.",[2145],{"speaker":2463,"program":2464,"special_groups":2467,"presentation_file":4,"format_participation":2164,"attended":4,"id":1272,"name":527,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":526,"name":527,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2465,"creative_industries":2466,"card_background_color":4,"broadcast":2458,"direction":31,"date_start":2379,"date_end":2315,"favourite":4,"id":407,"name":2459,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2460,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],{"speaker":2469,"program":2470,"special_groups":2473,"presentation_file":4,"format_participation":2164,"attended":4,"id":2474,"name":540,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":539,"name":540,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2471,"creative_industries":2472,"card_background_color":4,"broadcast":2458,"direction":31,"date_start":2379,"date_end":2315,"favourite":4,"id":407,"name":2459,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2460,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],793,{"speaker":2476,"program":2477,"special_groups":2480,"presentation_file":4,"format_participation":2164,"attended":4,"id":2481,"name":553,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":552,"name":553,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2478,"creative_industries":2479,"card_background_color":4,"broadcast":2458,"direction":31,"date_start":2379,"date_end":2315,"favourite":4,"id":407,"name":2459,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2460,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],799,{"speaker":2483,"program":2484,"special_groups":2492,"presentation_file":4,"format_participation":2164,"attended":4,"id":2493,"name":566,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":565,"name":566,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2485,"creative_industries":2486,"card_background_color":4,"broadcast":2487,"direction":31,"date_start":2379,"date_end":2488,"favourite":4,"id":2489,"name":2490,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2491,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241912","02.11.2026 12:15:00",244,"Евразийский музыкальный мост: стратегии интеграции и экспорта музыки и контента в СНГ и Азию","Сессия посвящена новому устройству музыкального рынка на пространстве от Восточной Европы до Азии. Уход крупных международных игроков и переориентация глобальных потоков подтолкнули страны СНГ и Азии к созданию собственной, самодостаточной инфраструктуры – от продюсерских центров до B2B-платформ. Профессиональные площадки, такие как «Российская креативная неделя», Colisium, IMX, IMCO и другие, становятся точками сборки общего рынка, где локальные артисты и лейблы выходят к аудитории и партнёрам напрямую, минуя прежних посредников.\u003Cbr>\r\n \u003Cbr>\r\n Музыка как индустрия переживает тектонический сдвиг: нейросети сочиняют партитуры, алгоритмы формируют вкус слушателей, живое исполнение конкурирует с цифровым аватаром. Главный вызов - останется ли живая музыкальная традиция сакральным опытом или превратится в продукт алгоритма.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Формирование Евразийского музыкального хаба и децентрализация глобального экспорта.\u003Cbr>\r\n 2. Прошлое и будущее музыкальной культуры: технологии, ИИ и новые формы.\u003Cbr>\r\n 3. Институциональная поддержка, экспортные центры и грантовые механики.\u003Cbr>\r\n \u003Cbr>",[2163],847,{"speaker":2495,"program":2496,"special_groups":2499,"presentation_file":4,"format_participation":2164,"attended":4,"id":2500,"name":566,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":565,"name":566,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2497,"creative_industries":2498,"card_background_color":4,"broadcast":2314,"direction":31,"date_start":2315,"date_end":2206,"favourite":4,"id":2316,"name":2317,"code":4,"sort":2318,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2319,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],849,{"speaker":2502,"program":2503,"special_groups":2506,"presentation_file":4,"format_participation":2164,"attended":4,"id":2507,"name":106,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":105,"name":106,"code":4,"sort":107,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2504,"creative_industries":2505,"card_background_color":4,"broadcast":2155,"direction":31,"date_start":2156,"date_end":2157,"favourite":4,"id":2158,"name":2159,"code":4,"sort":2160,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2161,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],850,{"speaker":2509,"program":2510,"special_groups":2513,"presentation_file":4,"format_participation":2164,"attended":4,"id":2514,"name":106,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":105,"name":106,"code":4,"sort":107,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2511,"creative_industries":2512,"card_background_color":4,"broadcast":2302,"direction":31,"date_start":2303,"date_end":2130,"favourite":4,"id":691,"name":2304,"code":4,"sort":2305,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2306,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],851,{"speaker":2516,"program":2517,"special_groups":2524,"presentation_file":4,"format_participation":2164,"attended":4,"id":2525,"name":578,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":577,"name":578,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2518,"creative_industries":2519,"card_background_color":4,"broadcast":2520,"direction":31,"date_start":2379,"date_end":2488,"favourite":4,"id":2521,"name":2522,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2523,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2379,"date_active_from":2379},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241925",825,"Искусственный интеллект и генеративная музыка: соавтор или угроза классическому авторству?","\u003Cbr>\r\n Один из самых острых вопросов современной музыкальной индустрии – становится ли искусственный интеллект соавтором творца или угрозой для классического авторства? Генеративные алгоритмы уже не просто автоматизируют рутину — они выступают эффективным студийным инструментом, который ускоряет аранжировку, сведение и поиск новых звуковых текстур, позволяя автору сосредоточиться на идее и драматургии. Однако лавинообразный приток полностью сгенерированной музыки перенасыщает стриминговые платформы, обесценивает прослушивания и вынуждает площадки вводить маркировки для синтетического контента, а лейблы — всё жёстче искать артистов с уникальной харизмой и живой фан-базой.\u003Cbr>\r\n \u003Cbr>\r\n В центре предстоящей дискуссии — вопрос о том, что остаётся вне зоны досягаемости алгоритма. Нейросеть способна мгновенно скомпилировать коммерчески успешный трек по референсам, но она не может отрефлексировать личный опыт, боль, контекст и культурный код. В эпоху доступности генераторов именно авторская позиция, искренность и способность закладывать глубокие смыслы в звук становятся главным ценностным и рыночным активом музыканта. Участники попытаются ответить на вопрос: что станет монополией человека в музыке, когда технологии сравняются в доступности?\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Где проходит граница между ИИ как студийным инструментом и ИИ как соавтором? Когда алгоритм помогает автору, а когда начинает подменять его?\u003Cbr>\r\n 2. Что становится конкурентным преимуществом артиста, когда технологии производства и дистрибуции сравнялись в доступности?\u003Cbr>\r\n 3. В эпоху доступности генераторов авторская позиция, искренность и способность закладывать смыслы становятся главным активом. Как это меняет требования к артисту и его продюсеру?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2163],857,{"speaker":2527,"program":2528,"special_groups":2531,"presentation_file":4,"format_participation":2164,"attended":4,"id":2532,"name":591,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":590,"name":591,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2529,"creative_industries":2530,"card_background_color":4,"broadcast":2520,"direction":31,"date_start":2379,"date_end":2488,"favourite":4,"id":2521,"name":2522,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2523,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2379,"date_active_from":2379},[],[],[2163],860,{"speaker":2534,"program":2535,"special_groups":2538,"presentation_file":4,"format_participation":2164,"attended":4,"id":2539,"name":604,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":603,"name":604,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2536,"creative_industries":2537,"card_background_color":4,"broadcast":2520,"direction":31,"date_start":2379,"date_end":2488,"favourite":4,"id":2521,"name":2522,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2523,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2379,"date_active_from":2379},[],[],[2163],868,{"speaker":2541,"program":2542,"special_groups":2545,"presentation_file":4,"format_participation":2164,"attended":4,"id":2546,"name":617,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":616,"name":617,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2543,"creative_industries":2544,"card_background_color":4,"broadcast":2520,"direction":31,"date_start":2379,"date_end":2488,"favourite":4,"id":2521,"name":2522,"code":4,"sort":2382,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2523,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2379,"date_active_from":2379},[],[],[2163],870,{"speaker":2548,"program":2549,"special_groups":2557,"presentation_file":4,"format_participation":2164,"attended":4,"id":2558,"name":629,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":628,"name":629,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2550,"creative_industries":2551,"card_background_color":4,"broadcast":2552,"direction":31,"date_start":2315,"date_end":2553,"favourite":4,"id":2554,"name":2555,"code":4,"sort":2318,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2556,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2315,"date_active_from":2315},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241926","02.11.2026 13:30:00",826,"Стратегия позиционирования артиста. Инструменты и примеры","\u003Cp style=\"text-align: justify;\">\r\n\t В рамках образовательной программы на примерах реальных артистов разбираем законы маркетинга и восприятия, правила отстройки от конкурентов и неизбежные иллюзии, с которыми сталкивается каждый создатель музыкального проекта. Опираясь на методологию классического маркетинга (включая законы Trout & Partners), позиционирование представляет собой фундаментальное место, которое проект занимает в умах аудитории. Оно определяет, какой эмоциональный контекст, ассоциации и ценности мгновенно считывает зритель при упоминании имени артиста.\u003Cbr>\r\n \u003Cbr>\r\n\t Артисты соревнуются не только с другими музыкантами в плейлистах, а вступают в жесткую конкуренцию за секунды внимания аудитории в эпохе клипового скролла. Наш главный тотем — это зритель, а реальный рынок — это борьба за его лояльность и эмоциональную вовлеченность против кино, гейминга, коротких видео и других видов развлечений\r\n\u003C\u002Fp>\r\n \u003Cbr>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Как проверить что позиционирование будет работать?\u003Cbr>\r\n 2. Возможна ли большая карьера без стратегии и позиционирования?\u003Cbr>\r\n3. Работают ли законы бизнеса в креативных индустриях?",[2163],875,{"speaker":2560,"program":2561,"special_groups":2571,"presentation_file":4,"format_participation":2164,"attended":4,"id":2572,"name":642,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":641,"name":642,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2562,"creative_industries":2563,"card_background_color":4,"broadcast":2564,"direction":31,"date_start":2565,"date_end":2566,"favourite":4,"id":2567,"name":2568,"code":4,"sort":2569,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2570,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2565,"date_active_from":2565},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241927","02.11.2026 13:45:00","02.11.2026 15:00:00",827,"Этно-футуризм и нео-фолк: как продать национальную идентичность глобальному рынку",1793616300,"\u003Cp style=\"text-align: justify;\">\r\n\t В эпоху глобальной стандартизации поп-звука локальный культурный код превращается в главный актив артиста. Этническая музыка перестала быть музейным экспонатом — это накопленный поколениями культурный капитал, который приносит реальные дивиденды на коммерческих рынках. Сегодня транслировать самобытную идентичность и петь на родном языке экономически выгоднее, чем копировать привычный западный поп-звук. Вопрос лишь в том, как упаковать эту идентичность так, чтобы она работала на глобальном рынке.\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\t Ответ — в синтезе традиции и технологий. Этно-футуризм и нео-фолк соединяют фольклорные мотивы с электроникой, фолк-хаусом и тёмным техно, превращая древний эпос в вирусный контент для стримингов и соцсетей. Презентация таких проектов на международных шоукейсах и профильных премиях — например, Russian World Music Awards — становится катализатором сделок: живое сочетание аутентичного перформанса с современным светом и звуком делает локальную культуру экспортным продуктом мирового уровня. Участники обсудят, как евразийским артистам выйти на этот рынок и не потерять себя.\r\n\u003C\u002Fp>\r\n\u003Cp style=\"text-align: justify;\">\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы для обсуждения:\u003Cbr>\r\n \u003C\u002Fb>1. Почему в эпоху глобальной стандартизации поп-звука локальный культурный код становится главным активом артиста?\u003Cbr>\r\n 2. Что делает этно-футуризм вирусным контентом для стримингов и соцсетей — и какие элементы традиции работают на глобальную аудиторию, а какие остаются понятны только локально?\u003Cbr>\r\n 3. Какие шаги необходимо предпринять артисту уже сегодня, чтобы его этно-футуризм-проект стал экспортным продуктом\r\n\u003Col>\r\n\u003C\u002Fol>\r\n\u003Cp>\r\n\u003C\u002Fp>",[2163],877,{"speaker":2574,"program":2575,"special_groups":2578,"presentation_file":4,"format_participation":2164,"attended":4,"id":1422,"name":656,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":655,"name":656,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2576,"creative_industries":2577,"card_background_color":4,"broadcast":2564,"direction":31,"date_start":2565,"date_end":2566,"favourite":4,"id":2567,"name":2568,"code":4,"sort":2569,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2570,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2565,"date_active_from":2565},[],[],[2163],{"speaker":2580,"program":2581,"special_groups":2584,"presentation_file":4,"format_participation":2164,"attended":4,"id":2585,"name":670,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":669,"name":670,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2582,"creative_industries":2583,"card_background_color":4,"broadcast":2564,"direction":31,"date_start":2565,"date_end":2566,"favourite":4,"id":2567,"name":2568,"code":4,"sort":2569,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2570,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2565,"date_active_from":2565},[],[],[2163],882,{"speaker":2587,"program":2588,"special_groups":2598,"presentation_file":4,"format_participation":2164,"attended":4,"id":2599,"name":591,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":590,"name":591,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2589,"creative_industries":2590,"card_background_color":4,"broadcast":2591,"direction":31,"date_start":2592,"date_end":2593,"favourite":4,"id":2594,"name":2595,"code":4,"sort":2596,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2597,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2592,"date_active_from":2592},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241928","02.11.2026 15:30:00","02.11.2026 16:30:00",828,"Новые медиа и блогосфера: как инфлюенсеры меняют культурный ландшафт территорий",1793622600,"\u003Cbr>\r\n\u003Cp>\r\n\t Всё чаще организаторы событий и музыканты выстраивают устойчивую синергию с инфлюенсерами, чтобы треки и анонсы фестивалей превращались в массовый пользовательский контент (UGC). Это уже не разовые интеграции, а системная практика кросс-маркетинга, в основе которой — создание спецпроектов без «пластиковой рекламы», оценка реальной конверсии охватов в проданные билеты и продвижение локальных брендов через естественные каналы коммуникации. Такой подход позволяет не просто расширять охват, но и выстраивать долгосрочные отношения с аудиторией, для которой рекомендация инфлюенсера становится поводом не только узнать о событии, но и прийти на него.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Отдельного внимания заслуживает роль камерных авторов. У блогеров с 5–10 тысячами вовлечённых подписчиков лояльность и покупательская способность аудитории в разы выше, чем у миллионников, — их рекомендации воспринимаются как личный совет, а не как реклама. В новой реальности именно правильная сборка сетки локальных пабликов и микроинфлюенсеров закрывает кассы фестивалей: организаторы всё чаще отказываются от гонки за цифрами в пользу точного попадания в аудиторию. Такой подход меняет сам принцип продвижения событий — от массовых охватов к работе с сообществами, где каждый контакт имеет реальную ценность.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. При продвижении фестиваля или культурного проекта перед организатором всегда стоит выбор: пригласить одного звездного блогера-миллионника или задействовать сетку из десятка локальных микроинфлюенсеров. Где на практике выше конверсия?\u003Cbr>\r\n 2. Разовый блог-тур заканчивается ровно тогда, когда высыхает бюджет. Как блогерам, организаторам событий и региональным властям превратить спонтанные интеграции в системные медиапроекты?\u003Cbr>\r\n 3. Блогеры часто просят заоблачные гонорары за выездные интеграции, а у региональных фестивалей и культурных проектов бюджеты строго ограничены. Какая схема сотрудничества сейчас реально работает?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2163],883,{"speaker":2601,"program":2602,"special_groups":2612,"presentation_file":4,"format_participation":2164,"attended":4,"id":2613,"name":684,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":683,"name":684,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2603,"creative_industries":2604,"card_background_color":4,"broadcast":2605,"direction":31,"date_start":2606,"date_end":2607,"favourite":4,"id":2608,"name":2609,"code":4,"sort":2610,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2611,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":2606,"date_active_from":2606},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241929","02.11.2026 16:45:00","02.11.2026 18:00:00",829,"Фестивальный туризм как драйвер развития территорий Евразии",1793627100,"\u003Cp>\r\n\t Событийный туризм давно перестал быть просто развлекательным форматом и превратился в мощный экономический инструмент территориального развития. Каждый фестиваль запускает цепочку прямых и косвенных расходов — на проживание, питание, сувениры и услуги, — что расширяет налоговую базу региона и кратно увеличивает выручку малого и среднего бизнеса в сфере гостеприимства, транспорта и ремёсел. Экономический мультипликатор здесь работает не в теории, а на практике: одна успешная событийная площадка способна оживить целые направления локальной экономики и создать устойчивый поток туристов, возвращающихся снова.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Одновременно меняется и сам запрос глобального туриста: типовые развлечения мегаполисов уходят на второй план, уступая место аутентичной этнике, локальному эпосу, сторителлингу, горловому пению и этно-футуризму. Эти элементы становятся не просто туристическим магнитом, а ценностным капиталом территории, формирующим её уникальный бренд и экспортную «мягкую силу». Именно национальный культурный код превращает фестиваль в инструмент долгосрочного позиционирования региона на евразийском пространстве — и делает его привлекательным как для внешних гостей, так и для местных сообществ.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Раньше фестиваль продавали 2–3 топовых хедлайнера, а сегодня зритель все чаще едет за атмосферой, локацией и комьюнити. Где сегодня проходит золотая середина при программировании события?\u003Cbr>\r\n 2. Кошмар любого фестивального продюсера — когда основной поток продаж билетов смещается на последние 3–5 дней перед ивентом или прямо на вход. Как организовывать масштабный опен-эйр в условиях непредсказуемости ранних предпродаж?\u003Cbr>\r\n3. Крупные спонсоры больше не покупают просто логотип на главной сцене — им нужны бесшовные интерактивные зоны и глубокое вовлечение. Как сегодня грамотно упаковывать партнерские пакеты, какие метрики эффективности (ROI, вовлеченность, конверсии) ждут бренды и где проходит грань, за которой фестиваль превращается в ярмарку 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союз: как реклама, PR и индустриальные ассоциации объединяют рынки СНГ",1793626200,"\u003Cp>\r\n\t Креативная экономика стран СНГ активно развивается, а индустрия рекламы и PR становится одним из её ключевых драйверов. Маркетинговые коммуникации помогают бизнесу выходить на новые рынки, продвигать национальные бренды и укреплять экономические связи между странами Евразии. Важную роль в этом процессе играют профессиональные объединения, которые развивают отрасль и создают возможности для международного сотрудничества.\r\n\u003C\u002Fp>\r\n На сессии руководители ведущих индустриальных ассоциаций стран СНГ обсудят ключевые тенденции развития креативной экономики и роль маркетинговых коммуникаций в её росте. В центре внимания – продвижение национальных брендов, развитие трансграничного сотрудничества, укрепление технологического и цифрового суверенитета, а также перспективы индустрии рекламы и PR на общем евразийском рынке.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Смыслы и локальные бренды: что сегодня движет креативную экономику Беларуси?\u003Cbr>\r\n 2. Технологический и цифровой суверенитет в креативной экономике Республики Казахстан.\u003Cbr>\r\n 3. Значение коммуникаций в развитии креативной экономики.\u003Cbr>\r\n 4. Какую роль международные фестивали и конкурсы играют в развитии сотрудничества коммуникационных индустрий государств-участников СНГ?\u003Cbr>\r\n5. 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За последние десятилетия башкирское кино прошло путь от документальных картин и первых игровых экспериментов до полнометражных фильмов, жанровых проектов и историй, рассчитанных на широкую российскую аудиторию. Сегодня новое поколение режиссёров и продюсеров обращается к башкирскому фольклору, современным героям и локальным сюжетам, экспериментируя с художественным языком и форматами повествования. \r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Однако самобытность регионального кинематографа определяется не только национальной тематикой или местом съёмок. Может ли башкирское кино сформировать узнаваемую авторскую школу, собственные драматургические приёмы и экранных героев? Как превратить культурное наследие в основу современного кино, интересного зрителям за пределами республики? И что важнее для развития национального кинематографа – сохранение художественной традиции или освоение новых жанров и массовых форматов?\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Участники сессии – режиссёры, сценаристы и продюсеры, работающие в Башкортостане и за его пределами, – обсудят особенности башкирской кинематографической школы и перспективы её развития. Отдельное внимание будет уделено переходу от успешных региональных премьер к системному продвижению башкирского кино на российском рынке. Практическим итогом дискуссии может стать инициатива по формированию совместной программы продвижения наиболее перспективных башкирских кинопроектов \u003Cbr>\r\n\t с привлечением региональных и федеральных продюсеров, кинопрокатчиков и онлайн-платформ.\r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n1. Какие темы, герои и выразительные приёмы позволяют говорить о башкирской кинематографической школе? Чем её художественный язык отличается от других региональных школ?\u003Cbr>\r\n2. Как рассказывать о Башкортостане без этнографических штампов? Можно ли на основе башкирской мифологии создавать фэнтези, а на основе современной региональной действительности – комедии, драмы и зрительские истории? \u003Cbr>\r\n3. Что делает региональную историю понятной федеральной аудитории? Какие творческие решения помогают картине выйти за пределы республики?\u003Cbr>\r\n4. Какие механизмы позволят башкирскому кино выйти за пределы регионального проката и сформировать устойчивую зрительскую аудиторию в России? Возможно ли запустить совместную программу продвижения башкирских фильмов с участием региональных кинематографистов, федеральных продюсеров и дистрибьюторов?\u003Cbr>\r\n 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артиста 360°: выстраивание долгосрочной стратегии роста в эпоху перемен","\u003Cbr>\r\n Современный менеджмент строится вокруг совместного развития бренда артиста, где управление каталогом, цифровой дистрибуцией, контентной политикой и туровой деятельностью сочетает аналитику Big Data с интуицией и прозрачным сплитом доходов. Миллионные прослушивания на стримингах больше не гарантируют аншлаги на концертах. Сегодня музыкальный менеджер обязан выстраивать прямые каналы коммуникации с аудиторией и диверсифицировать доходы за счет донатов от поклонников, эксклюзивного физического и цифрового мерча, закрытых мероприятий и спецпроектов.\u003Cbr>\r\n \u003Cbr>\r\n В условиях перенасыщения контентом и скролла ленты за 3 секунды, музыка без продуманного мифа и визуальной айдентики мгновенно обесценивается. Стратегия 360° включает чёткое позиционирование: Миссия, Ценности, Роли, создание фирменного визуального стиля обложек и видео, а также навык непрерывного создания контекстных историй вокруг личности исполнителя.\u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003Cbr>\r\n \u003C\u002Fb>1. Как менеджменту решать проблему, когда алгоритмические волны стримингов дают артисту сотни тысяч прослушиваний, но на концерты продается 50 билетов?\u003Cbr>\r\n 2. Какие неконцертные статьи доходов (синхронизация, мерч, брендовые спецпроекты) сегодня показывают наибольшую маржинальность, и как интегрировать коммерческий бренд в проект артиста без риска потерять доверие аудитории?\u003Cbr>\r\n 3. Требование алгоритмов соцсетей выкладывать короткий видеоконтент ежедневно приводит к быстрому эмоциональному истощению музыкантов. Как менеджеру правильно выстроить операционку и делегирование в команде, чтобы защитить артиста от выгорания?\r\n\u003Cp>\r\n\u003C\u002Fp>",[2163],1283,{"speaker":2922,"program":2923,"special_groups":2926,"presentation_file":4,"format_participation":2164,"attended":4,"id":2927,"name":1018,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":104,"merch_got":4,"id":1017,"name":1018,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2924,"creative_industries":2925,"card_background_color":4,"broadcast":2860,"direction":31,"date_start":2861,"date_end":2862,"favourite":4,"id":2863,"name":2864,"code":4,"sort":2865,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2866,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],1326,{"speaker":2929,"program":2930,"special_groups":2933,"presentation_file":4,"format_participation":2164,"attended":4,"id":2934,"name":1030,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":1029,"name":1030,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2931,"creative_industries":2932,"card_background_color":4,"broadcast":2827,"direction":31,"date_start":2593,"date_end":2607,"favourite":4,"id":2828,"name":2829,"code":4,"sort":2830,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2831,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2145],1338,{"speaker":2936,"program":2937,"special_groups":2940,"presentation_file":4,"format_participation":2164,"attended":4,"id":2941,"name":1041,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":1040,"name":1041,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2938,"creative_industries":2939,"card_background_color":4,"broadcast":2827,"direction":31,"date_start":2593,"date_end":2607,"favourite":4,"id":2828,"name":2829,"code":4,"sort":2830,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2831,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],[2163],1340,{"speaker":2943,"program":2944,"special_groups":2954,"presentation_file":4,"format_participation":2164,"attended":4,"id":2955,"name":1055,"code":4,"sort":25,"iblock_id":2148,"iblock_code":2149,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"user":4,"status_filling":102,"confirmation_participation":103,"publish_website":104,"badge_got":4,"merch_got":4,"id":1054,"name":1055,"code":4,"sort":25,"iblock_id":108,"iblock_code":109,"preview_picture":4,"preview_text":4,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},{"event":4,"hall":4,"program_types":2945,"creative_industries":2946,"card_background_color":4,"broadcast":2947,"direction":31,"date_start":2948,"date_end":2949,"favourite":4,"id":2950,"name":2951,"code":4,"sort":2952,"iblock_id":65,"iblock_code":66,"preview_picture":4,"preview_text":2953,"detail_picture":4,"detail_text":4,"detail_page_url":4,"list_page_url":4,"active_from":4,"date_active_from":4},[],[],"https:\u002F\u002Fvkvideo.ru\u002Fvideo-198432432_456241911","03.11.2026 15:45:00","03.11.2026 17:00:00",1037,"Код территории: комплексное продюсирование городов и регионов",1793709900,"\u003Cp>\r\n\t Развитие города или региона начинается с выбора траектории будущего: какие ценности территория сохраняет, какие возможности открывает для жителей и на чём строит свою экономику. Историческое и промышленное наследие, локальные традиции, природные ресурсы, человеческий капитал и сообщества становятся активами, когда их потенциал рассматривается вместе с интересами людей и долгосрочными приоритетами. Ценностно-ориентированный подход помогает соединить экономический рост с сохранением идентичности, преемственностью поколений, качеством среды и возможностями для самореализации.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Креативная экономика превращает эти ресурсы в современные продукты, предприятия и новые рынки: через дизайн и технологии в традиционных отраслях, переосмысление исторических и промышленных объектов, развитие гастрономии, туризма, культурных проектов и креативных пространств. Комплексное продюсирование территории позволяет связать эту работу с пространственным планированием, образованием, инвестициями, корпоративными программами и инструментами комплексного развития территорий (КРТ), формируя систему взаимосвязанных проектов вместо разрозненных инициатив.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t В Башкортостане уже складывается регионально-муниципальная система поддержки креативных индустрий. В городах и районах работают бизнес-шерифы, проводятся «Часы креативных индустрий», пилотные территории внедряют элементы регионального стандарта с учётом местной специфики, разработан проект муниципального стандарта. Этот опыт позволяет поставить следующий вопрос: как соединить локальные инициативы с региональной стратегией, крупным бизнесом и пространственными преобразованиями? 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В этом контексте особое внимание сегодня приковано к Африке и Ближнему Востоку — регионам, чья роль на международной арене стремительно возрастает. Республика уже сделала первые шаги в этом направлении, в частности, начав выстраивание отношений с Объединённой Республикой Танзания и развивая диалог со странами Персидского залива. Задача сегодняшнего дня — не только продолжить эту работу, но и выйти за рамки традиционных секторов экономики, включив в повестку креативные индустрии, которые являются драйверами развития большинства современных экономик.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Для Африки и Ближнего Востока креативная экономика — критически важная сфера: она создаёт рабочие места, способствует развитию территорий и раскрытию потенциала быстрорастущего молодого населения. Именно это обстоятельство делает креативное сотрудничество между Евразией, в лице Республики Башкортостан, и странами Африки и Ближнего Востока стратегически важным. В ходе сессии эксперты, обладающие глубокой экспертизой и накопленным опытом работы с этими регионами вместе с африканскими и ближневосточными креаторами попытаются выявить новые направления для сотрудничества. \r\n\u003C\u002Fp>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. В чём заключается конкурентное преимущество Республики Башкортостан как хаба для креативных коллабораций с Африкой и Ближнем Востоком?\u003Cbr>\r\n 2. Какие интересы и приоритеты в сфере креативной экономики сегодня объединяют Евразию, африканские и ближневосточные страны?\u003Cbr>\r\n 3. Что Россия и страны Африки и Ближнего Востока могут предложить друг другу в креативной сфере, чего нет у других международных партнёров?\u003Cbr>\r\n 4. Какие уже существующие успешные проекты и кейсы можно масштабировать на уровне макрорегионов?\u003Cbr>\r\n 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Развиваясь как бизнес, они одновременно формируют новую экономическую ценность вокруг локальной идентичности и делают её понятной более широкой аудитории. Но по мере роста перед ними возникает главный вызов: как выйти за пределы локального рынка, увеличить производство, найти новых партнёров и аудиторию, не потеряв то, что изначально делало продукт узнаваемым и отличало его от массового предложения.\u003Cbr>\r\n \u003Cbr>\r\n Кейс-лекторий объединит основателей брендов, представителей институтов развития и экспертов по продвижению, которые на реальных примерах разберут разные траектории такого роста – от запуска собственного дела и формирования бренда до сотрудничества с крупными компаниями, корпоративных заказов, выхода в новые каналы продаж и на зарубежные рынки. В центре внимания – практические решения, которые позволяют соединить идентичность и коммерческий рост, превратить локальный продукт в устойчивый бизнес и сохранить его связь с территорией даже при масштабировании. 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Для этого предпринимателю важно вовремя определить, какие результаты деятельности требуют правовой защиты, кому принадлежат права и какой способ их оформления подходит в каждом конкретном случае.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Лекторий выстроен как практический маршрут работы с интеллектуальной собственностью: от выявления интеллектуального актива и оформления прав до формирования IP-портфеля и выбора модели коммерциализации. Участники разберут, в каких случаях права возникают автоматически, когда необходимо депонирование или государственная регистрация, как оформлять отношения с авторами, сотрудниками и подрядчиками и избежать ошибок, которые могут ограничить дальнейшее использование продукта.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Слушатели поймут, как создателям, приобретателям и пользователям креативного продукта полезна Сеть РЦИС.РФ – общественно-государственная блокчейн-инфраструктура управления интеллектуальными правами.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t Отдельное внимание будет уделено работе с интеллектуальной собственностью на международных рынках: территориальности прав, выбору механизмов охраны, лицензированию и иным моделям. Лекторий даст предпринимателям понятный алгоритм, позволяющий пройти путь от созданного результата до защищённого интеллектуального актива, который можно использовать для развития бизнеса и выхода на новые рынки.\r\n\u003C\u002Fp>\r\n\u003Cp>\r\n\t В конце участники и спикеры совместно разберут конкретные 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16:30:00","03.11.2026 17:30:00","Этническая мода: перезагрузка. Как коллаборации дизайнеров создают новый стиль Евразии",1793712600,"Этническая мода – одно из наиболее динамично развивающихся направлений индустрии как в России, так и за рубежом. Современные коллекции с этническими элементами, отражающими уникальные особенности конкретных территорий, транслируют культурный код и ценности народов, становясь инструментом межкультурного диалога. Наряду с социальной значимостью, этническая мода обладает высоким коммерческим потенциалом: включение аутентичных деталей в современные образы создаёт дополнительную добавленную стоимость.\u003Cbr>\r\n \u003Cbr>\r\n Задача локальных дизайнеров – создавать востребованные коллекции и выстраивать партнёрские отношения с российскими и зарубежными коллегами, открывая возможности для новых коллабораций, совместных продуктов и выхода на рынки. Сотрудничество дизайнеров из регионов России, СНГ и БРИКС+ способствует созданию ценностных и конкурентоспособных продуктов. Представителям модной индустрии важно использовать площадки для демонстрации и продвижения своих коллекций, формируя современный контур моды евразийского пространства.\u003Cbr>\r\n \u003Cbr>\r\n Башкортостан с его богатыми традициями национального костюма, самобытными орнаментами и развивающимся сообществом этнодизайнеров может стать одной из точек такого сотрудничества. Культурная близость с народами стран-партнёров создаёт возможности для совместного переосмысления традиций, дизайнерских коллабораций и продвижения современной башкирской этномоды на евразийских рынках. \u003Cbr>\r\n \u003Cbr>\r\n \u003Cb>Вопросы к обсуждению:\u003C\u002Fb>\u003Cbr>\r\n 1. Что сегодня понимается под этнической модой? Это цитирование традиционных орнаментов, переосмысление кроя или создание новых смыслов на основе культурного кода?\u003Cbr>\r\n 2. Какие бизнес-модели наиболее эффективны для развития и продвижения этнической моды: самостоятельные бренды, дизайнерские коллаборации, сотрудничество с производителями и крупными модными компаниями?\u003Cbr>\r\n 3. Какие традиции и дизайнерские решения Башкортостана могут стать основой сотрудничества с партнёрами из стран Евразии? Как культурная близость помогает создавать совместные продукты?\u003Cbr>\r\n 4. Какие форматы сотрудничества способны укрепить позиции этнической моды на евразийском рынке – совместные коллекции, показы, образовательные проекты, работа с байерами и торговыми площадками?\u003Cbr>\r\n5. 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